Superior Customer Service Capabilities4

1) Superior customer service is critical for high-tech companies to ensure repeat business and loyalty, but many companies overestimate how satisfied their customers are with the service. 2) Research shows that customers who have an extremely high satisfaction experience are nearly 300% more loyal than those with average satisfaction and those with average satisfaction are unlikely to purchase from the provider again. 3) There is a large disparity between how companies perceive their customer service capabilities and customer satisfaction, with customers generally being more angry and seeking alternative providers.