Univ. of IL Physicians Q Study
This study developed a survey instrument to segment physicians into groups based on their preferences and opinions regarding information technology. The survey was developed using qualitative research including interviews and focus groups. It presented physicians with statements about IT to rank order. The findings identified six distinct preference profiles among physicians: 1) "Full-Range Adopters" who saw many benefits of IT, 2) "Skills-Concerned Adopters" who saw benefits but had skills concerns, 3) "Technology-Critical Adopters" who saw benefits but had strong concerns about privacy, monitoring and skills, 4) "Independently-Minded and Concerned" who emphasized independent research uses of IT but also had strong privacy and skills concerns
