Internet Marketing in the 21st Century
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The document discusses how social media and internet usage has increased and changed how marketing is done. It provides statistics on internet usage demographics and discusses how social media allows for customer conversations and influencer marketing. It provides tips on social media marketing, search engine optimization, blogging and using new media platforms for business purposes.
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Internet Marketing in the 21st Century
- 1. Internet Marketing in the 21 st Century Annie Galvin Teich
- 2. What does Social Media Look Like?
- 5. U.S. Internet Demographics 79% English-speaking Hispanic 77% Black, Non-Hispanic 76% White, Non-Hispanic 37% Ages 65+ 72% Ages 50-64 85% Ages 30-49 92% Ages 18-29 76% Men 74% Women Use the Internet Total Adults
- 6. Pew Internet & American Life Project – May 2007 93% College + 84% Some College 67% High School 38% Less than High School 93% $75,000+ 90% $50,000-$74,4999 78% $30,000-$49,999 61% Less than $30,000/year 64% Rural 77% Suburban 77% Urban
- 7. Social Media is the use of technology tools for conversations, information sharing and community building in text, audio and video.
- 12. “ Now the web is enabling the market to converse again, as people tell one another the truth about products and companies and their own desires.” The Cluetrain Manifesto: The End of Business as Usual
- 13. Customer Conversation is Selling
- 14. What They Say What they like and don’t like. What programs they use. What they would use if… What they don’t have. What they wish they had. What problems they are trying to fix.
- 16. Changed Dynamics in All Markets Past 80% Decision Makers 20% Influencers Present 20% Decision Makers 80% Influencers
- 17. ©www.sales2.com
- 18. Social Media Optimization Increase your website traffic to make it as easy as possible for others to link to your content thereby increasing your opportunities to generate revenue.
- 20. Don’t Sell. Enable Customers to Buy. www.askvalitics.com
- 21. Search Engine Optimization Fresh, meaningful, frequently updated content. Unique key words linked within your site. Link love. Trackbacks. Title tags. No fancy graphics. Site map. Viral elements such as podcasts, videos, reviews. A blog.
- 22. Track Your Traffic Hits v. visits. Analytics. Where do visitors land most often? Where do they exit? Which keywords are they using to search? Make it easy for them to share content. Test, test, test.
- 24. Ways to Optimize Increase the value of your site with terrific content that is frequently updated. Make it easy for other sites to integrate your content through RSS feeds and widgets. Let visitors bookmark and tag your content. Share the “link love” by highlighting and linking to those who have linked to your site. Actively participate in social media sites with link backs to your site.
- 26. How does business change when everyone is a potential publisher?
- 36. Find where your customers and prospects are congregating and engage them there.
- 45. Which Way From Here? Be clear about what you want to happen. Set benchmarks. Automate. Analyze.
- 46. RSS Feeds Use RSS Feeds to Keep Tabs On Your Competitors Use RSS Feeds to Keep Tabs On Relevant Conversations Use RSS Feeds as Your Research Team
- 55. Tips for Facebook Marketing Create professional profile complete with good photo. You are creating a brand. Add friends. Use Facebook tools to find kindred spirits. Join Facebook groups to make more friends. Create your own Facebook group. Syndicate your blog using RSS. Comment on other people’s profiles. List your events. Send virtual gifts. Use some of the cool applications. Create a community. Lennie Appelquist, FreeMarket Media Group
- 59. “ Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours.” Business Week, May 2, 2008
- 60. Key Words Blog Search Education 128,589,857 School Districts 1,583,796 K-12 Education 105,920 K-12 Publishing 7,778 Teacher Technology 378,103 Technology Teacher 34,023 Reading Scores 24,474 Teacher Professional Development 10,797
- 61. “ Blogging is word of mouth marketing on steroids. It builds credibility, enthusiasm, and customer evangelism.” Naked Conversations: how blogs are changing the way businesses talk with customers.
- 63. Blogging Essentials Authenticity Transparency Frequency Personality
- 64. “ Come as you are. Talk as you talk. Let people who matter get to know you through a blog and listen closely to what they tell you.” Naked Conversations: how blogs are changing the way businesses talk to with customers.
- 65. Blogger Secrets to Winning Friends and Influencing People Understand what motivates people Be warm, inviting, welcoming Make people like you Be a good listener Make people feel important Be genuinely interested in others Win them to your way of thinking Be credible Be consistent Avoid public arguments www.BuzzLogic.com
- 71. “ Blogging is the best tool so far for enabling companies to convert customers into word-spreading evangelists.” Naked Conversations, Scoble & Israel
- 79. A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
- 80. Are You Listening Now?