A better way to capture consistent data using data layers and tag managers
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The document discusses the concepts of data layers and tag managers, outlining their definitions, benefits, and tools associated with them. A data layer is described as a dynamic JavaScript object that provides consistent and accessible information, while a tag manager simplifies the deployment and management of tracking tags. The use of these tools enables efficient online analytics and marketing monitoring.
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A better way to capture consistent data using data layers and tag managers
- 1. Data Layers & Tag Managers Edward Hor
- 2. MIRUM AGENCY 2015 Agenda. 01 02 03 What is a Data Layer? How does it benefit me? What is a Tag Manager? 04 Why use a Tag Manager? 05 Use of Data Layer & Tag Manager
- 3. MIRUM AGENCY 2015 What is a “Data Layer”? data-layer = { page: { ‘channel’: ‘consumer’ pageInfo: { ‘pageName’ : ‘consumer/mens/shoes’, ‘pageTitle’ : ‘Leeroys – Mens Shoes’ ‘pageURL’ : ‘http://www.leeroys.com/consumer/mens/shoes/index.html’ }, hierarchy: { ‘level1’ : ‘Consumer’, ‘level2’ : ‘Mens’, ‘level3’ : ‘Shoes’ } } • Javascript object • Dynamic
- 4. MIRUM AGENCY 2015 How does it benefit me? • Accessible • Consistent data • Dynamic data • Tool agnostic Data Layers
- 5. MIRUM AGENCY 2015 What is a “Tag Manager”? Page Info User Interactions eCommerce Tag Manager Online Analytics Marketing Monitoring Tools
- 6. MIRUM AGENCY 2015 Why use a tag manager? • Few lines to deploy • Version control • Publishing roles • No deployment windows • Event listening • Rules based • Grab data from elements
- 7. MIRUM AGENCY 2015 Use of data layers with a tag manager. Page Info User Interactions eCommerce Tag Manager Online Analytics Marketing Monitoring Tools DataLayer