Prompt engineering is the practice of designing text prompts to guide large language models towards generating specific, desired outputs without additional training. Carefully crafted prompts play a crucial role in extracting superior performance from language models and allowing them to excel at tasks like question answering, reasoning, and text generation. The effectiveness of prompt engineering is demonstrated in applications like ChatGPT, Google's Smart Reply, and AlphaGo. It is an important field that helps maximize models' potential while ensuring safety and performance for different domains.