Keith Birch owns KSC Crystals, a business that sells crystals for healing. He maintains an ethical approach of helping people and sharing knowledge about crystal healing. He believes crystals can be used as a gentle alternative to mainstream Western medicine for alleviating issues. Crystals also have the potential to impact society positively by increasing acceptance of alternative healing methods and respect between people. Keith hopes that the integration of crystal energy into society will lead to more tranquility, acceptance, and well-being globally.