A Crash course of Creativity - Assignment 2
- 2. Doors of all 6 stores were relatively narrow: For people also pushing children’s trolleys it is difficult to get in the stores. Also the narrow doors do not facilitate customers getting at the same time in and out. Hidden opportunity: Create wider doors to attract also women with children Trolleys to go inside the stores
- 3. Coloured Store Names: The stores which had clear written colourful Store Logos Name were more appealing and standed out more than the stores that did not contain a clear Identifible logo:
- 4. Coloured Store Logo Names: • Example of a store that was not so appealing because it had no clear Store logo name:
- 5. Biggest surprise • Yellow - symbolic for the post office - was very appealing because of the colour. Also the high ceiling with many yellow interesting offers which make it worth the waiting in line:
- 6. Findings:Electronic Flash light Bar attracted younger people: • The store has an adequate Light which is inviting which Is not too dark. I found out that i generally like more stores that are rather big and spacy than those tiny boutiques.
- 7. Hidden opportunity: • I saw at the t-shirt store below that no shirts had a pocket sued at the back of the t-shirt that could serve to carry money (which could replace traveling money pocket bags)
- 8. Hidden Opportunity • It is sometimes very time consuming to try various t-shirts and clothes because we are not sure if a medium size is too large or too small and is often dependant on the brand. It would be great if there was a machine placed in the store which could measure your size measures and compare it with the brand Sizes and how measurements vary between the T-shirt brands in the store. This could help in reducing the amount of time Spent in the cabinets.