A Demand Prediction Model and A Dynamic Pricing Model for Share Bike Business Utilizing Machine Learning

Copyright © 2018 weiwei1988 All Rights Reserved.
Proposal for
A Demand Prediction Model and
A Dynamic Pricing Model
for Share Bike Business
Utilizing Machine Learning
weiwei1988

1. Basic Understandings for the Share Bike Business
2. Analysis on the Influence Factors on demands
3. The Demand Prediction Model Utilizing Machine
Learning
4. The Dynamic Pricing Model Based on the Demand
Prediction Model

The “Gobike” is a share bike business provided by
Ford Motor in San Francisco bay area since 2013.
City Stations
Mountain View 7
Palo Alto 5
Redwood City 7
San Francisco 35
San Jose 16
No. of Stations before Aug. 2015
Source: https://www.fordgobike.com/

Issue for the share bike business:
The growth of demand has stagnated since Oct. 2014.
No. of Demands by Month [Trips]

The cause of growth stagnation:
The No. of trips varies by the station in different cities.
Period for analysis：
Aug. 2013/8~Aug. 2015
For ex: Demands in downtown area like San Francisco has maximum No. of 50 thousand
trips, Palo Alto, on the other hand, had only 2 thousands trips in total.
Other factors such as Month,
Date, Weather also influence
the No. of demands

However, No. of docks in each station did not match
the diversified No. of trips in different stations.
Aug. 2013/8~Aug. 2015

Inflexible price plan was another big problem.
Current Price Plan:
$3 / Trip (Up to 30min）
$9.95 / Day (Up to 30min）
$149/Year（up to 45min for subscribers）
Source: https://www.fordgobike.com/

It is necessary to understand the precise demands of
trips to avoid supply and demands un-matching
situation.
No. of demands varies by station,
city, and some other factors.
However, No. of docks and
price plan are inflexible.
Un-matching problems occurs between supply
and demand, which lead to the stagnation of the
business growth.
It is necessary to understand the precise demand
of trips to adjust the no. of docks and price plan.
A Proposal for demand prediction utilizing the
machine learning technique.

Influence Factors on demands:
The No. of trips in weekday and weekend have substantial
difference. Weekdays have 2-3 times larger trips.
Weekday: Mon/Tue/Wen/Thu/Fri
Weekend: Sat/SunNo. of trips by day
Aug. 2013/8~Aug. 2015

Influence of weekends also varies by cities:
Weekend trips in downtown area drops substantially.
Aug. 2013/8~Aug. 2015

The No. of trips also depend on the time zone. Moring rush &
evening rush indicate sharp increase on demand.
集計期間：2013/8~2015/8の３年間

Influence factors on demands:
No. of trips tend to increase in summer,
but tend to drop in winter.
Aug. 2013/8~Aug. 2015

Most of trips concentrate on the days without weather
events. (No_RainForg stands for the NaN of weather events)
Aug. 2013/8~Aug. 2015

The mean temperature seems to have some influence on No. of
trips: Higher temperature lead to more demand.
WeekendWeekday
Aug. 2013/8~Aug. 2015

Ref：On the other hand, wind speed seems have little
correlation with the demand.
WeekendWeekday
Aug. 2013/8~Aug. 2015

3. A Demand Prediction Model Utilizing Machine
Learning
4. The Dynamic Pricing Model Based on the Demand
Prediction Model

The Demand Prediction Model:
A demand prediction model based on machine learning was
proposed to forecast the No. of trips at defined station on
defined date, time zone.
Input
Output
Station Location
(LAT, LONG)
Datetime
(Year/Month/Date)
Weekday Flag
(Weekday/Weekend)
Time Zone
（Moring Rush/Noon…）
Weather indicators
(Temperature, Pressure…)
No. of trips at
defined station in
defined date, time
zone.
Set multiple variables such as
station location, datetime, week
flag, time zone and weather
indicators as inputs of tanning
data.
Set No. of trips at
defined station in
defined datetime,
time zone as
output of the
training data.
Use training data to train the selected machine learning
models, and select the model with highest precision.
x1
x2
x3
xn
xn-1
….
y
Prediction
Inputs
Create a demand prediction model for the No. of trips.
1 2
3
4
Regression
Rige Regression
Lasso Regression
Random Forest
Decision Tree
Gradient Boosting
Ada Boosting
Selected Machine Learning Models

Explanatory variables Factor/Unit Data Source
Latitude of the Station (LAT) deg. station.csv
Longitude of the Station (LONG) deg. station.csv
Year 2013/2014/2015 trip.csv
Month 1/2/3/4/5/6/7/8/9/10/11/12 trip.csv
Day 1-31 trip.csv
Weekflag Weekday（Mon/Tue/Wed/Thu/Fri）
Weekend（Sat/Sun）
Variable create using conduction branch
from “Weekday” in trip.csv
Timezone Moring Rush (6-10)
Noon(11-15)
Evening Rush(16-20)
Night(21-5 on next day）
Variable create using conduction branch
from “Weekday” in trip.csv
Weather Events No_RainFog(No events: NaN)/
Rain/Fog-Rain/Rain-Thunderstorm
weather.csv*
Mean temperature F weather.csv*
Mean humidity % weather.csv*
Mean wind speed mph weather.csv*
Mean sea level pressure inches weather.csv*
Cloud cover 0/1/2/3/4/5/6/7/8 weather.csv*
Mean visibility miles weather.csv*
Precipitation inches weather.csv*
Preconditions of the tranining:
Explanatory and explained variables
Period for analysis：Aug. 2013/8~Aug. 2015
Explained Variable Factor/Unit Data Source
No. of Trips times Grouped by explanatory variables from
trips.csv
*the NaN of weather.csv were filled
with fillna(method = ‘pad’)

Preconditions of the trainning:
Selected Models, Datasets for Tanning and Validation.
• Selected Machine Learning Models
• Regression
• Rige Regression
• Lasso Regression
• Decision Tree
• Datasets for Training
• 80% of random samples from Aug. 2013 to Aug. 2015
• Datasets for Validation
• 20% of random samples from Aug. 2013 to Aug. 2015
• Cross Validation
• 5 times
• Python library for Tanning
• Scikit learn
• Random Forest
• Gradient Boosting
• Ada Boosting

Model Validation：
Radom Forest Regression was selected as prediction
model because of the highest precision scores.
Selected Models Mean R2
Negative Mean Squad
Error
Regression 0.24 -40.02
Rige Regression 0.24 -40.02
Lasso Regression 0.00 -52.65
Decision Tree 0.68 -16.68
Random Forest 0.85 -8.22
Gradient Boosting 0.60 -21.05
Ada Boosting 0.40 -31.53

Parameter Tuning：
Random forest regressor was tuned with listed parameters
using grid search.
tuned_parameters_rdfr = {
"max_depth": [2,3, None],
"n_estimators":[100, 200, 300],
"max_features": [1, 3, 5],
"min_samples_split": [2, 3, 10],
"min_samples_leaf": [1, 3, 10],
"bootstrap": [True, False],
}
Regressor was tuned using
GridSearchCV method (CV=5)
max_depth=None, max_features=5, max_leaf_nodes=None, min_impurity_decrease=0.0,
min_impurity_split=None, min_samples_leaf=1, min_samples_split=10,
min_weight_fraction_leaf=0.0, n_estimators=300

Prediction results:
The No. of trips by each day were relatively well predicated
by the machine learning model for practical usage.
Actual and predicted No. of trips by day (cumulative sum for all stations)

Prediction results:
Ref: Results for head 100 datasets.
Actual and predicted No. of trips by day (cumulative sum for all stations)

Prediction results：
The No. of trips by each time zone were relatively well
predicated by the machine learning model for practical usage.
Actual and predicted No. of trips by time zone (San Francisco, Weekday）

Prediction results:
Ref: Results for head 100 datasets.
Actual and predicted No. of trips by time zone (San Francisco, Weekday）

Importance score:
Variables with relatively high importance score are:
Location(Long&Lat), Timezone, Weekflag, Year and Temperature
Importance score of each explanatory variables

3. A Demand Prediction Model Utilizing Machine
Learning
4. A Dynamic Pricing Model Based on the Demand
Prediction Model

Dynamic Pricing Model:
A Dynamic pricing model based on the demand prediction
model instead of current inflexible pricing plan was proposed
to solve the demand supply un-matching problem.
Demands
Price
Price
Demands
Price was constant in spite of fluctuate demand,
which lead to demand supply gap.
Current Pricing Plan Proposed Pricing Model
Price will be set based on the demand prediction
results by machine learning, which could balance
the demand and supply.
Price Fluctuation Rate%(t) = (1/P.E.)×Demand Fluctuation Rate%(t)
Model
Example:
Price Fluctuation Rate = Set Price / Current Constant Price
Demand Fluctuation Rate = Predicted Demand / Average Demands
P.E. : Price Elasticity

How to benefit customers?
Integrate the dynamic pricing model to the APP,
Provide customers with real-time optimized price.
Price Fluctuation Rate
InputStation Location/
Date/Weather…
1
Get the necessary
data from user app. 2 Predict the demand at the
defined condition
3 Use the dynamic pricing
model to calculate the
optimized price at this point.
4 Offer the price on the app,
allow customers to make
payments at real time.
Current
Price to
offer

Ex: Price fluctuation rate to offer.
Price Fluctuation Rate (San Francisco, Weekday） Price Elasticity = 10

A Demand Prediction Model and A Dynamic Pricing Model for Share Bike Business Utilizing Machine Learning

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