The A-Z of Local Content. A Toolkit to guide you to create socially compelling local content
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This document provides a guide to creating local content in the form of lists. It outlines 26 examples of towns and cities and list ideas that can be adapted locally. The guide discusses how lists engage readers by providing a hook and a reward. It also explains how lists are findable, social, collaborative content that allows community members to contribute and connect ideas. The overall message is that creating lists is a way to build useful and engaging local content.
The A-Z of Local Content. A Toolkit to guide you to create socially compelling local content
- 1. A 26 towns + cities showcase ideas you can adapt locally THE A-Z of Local Content Ideas Z slot in the words to match your location & community content needs (A La Madlibs) I - 50,0 PART II ideas ontent ocal c 00 l Image by futureshape on Flickr via CC
- 2. AZ Local Content Ideas THE A-Z of 26 towns + cities showcase ideas you can adapt locally ST ideas local LI - 50,000 PART III Image by futureshape on Flickr via CC
- 3. your list title + Topic need to intrigue + get people to care We expect to know the content on the lists we love. The Reward is finding something new! LISTS = HOOK + REWARD Hook Reward Image by Tax Credits on Flickr via CC
- 4. numbered lists posts get more shares + reads than other forms of content Lists offer a contract to the reader. lists give you an expectation of time to skim Numbered Lists Posts = Traffic READ SKIM Image by aafromaa on Flickr via CC
- 5. Lists can be good, bad or AWESOME. random rewards get us hooked like VEGAS Lists prove were smart (know that!) - Lists make us smarter (Didn’t, but do now!) List keep us entertained + provides cool stuff to share LIsT = CONSUMABLE CONTENT REWARD SMART SOCIAL Image by _DJ_ on Flickr via CC
- 6. We love to Collect. We value Peace of Mind to not lose what we find/ learn. We love to organize our lives by lists. We love to regroup, sift + categorize We love to bring order to all things in our life. No two things are equal LISTLY: LISTS TO LIVE BY collect Manage RANK Image by aigle_dore on Flickr via CC
- 7. People use the INTERNET to answer question and to solve problems they have right now The purpose of local content is to be found locally. Your content can solve an immediate need LISTS = SELF-SERVICE CONTENT QUESTIONs ANSWERS Image by elias_daniel on Flickr via CC
- 8. Sexy titles get your content seen & shared. learn from Buzzfeed, but get your community to help Take the buzz feed concept local via your blog using Listly lists. Involve your audience as contributors LISTLY LISTS HELP BUILD BUZZ BUZZ LOCAL
- 9. A Adelaide We take 26 towns + cities to showcase ideas you can adapt. Get local + Creative. THE A-Z of Local Content Ideas ZaGREB simply slot in the words to customize lists for your location. !
- 10. 9 15 ! 28 31 unique ! things quotes About Atlanta Austin ! Adelaide Anchorage ideas beliefs and the <Hot Topic> during the <elections> Tags LOCAL NEWS ELECTIONS ISSUES Image by boostsamurai on Flickr via CC
- 11. snobs organic buffs 22 ! 17 killer gluten-free resources for food experts ! ! 55 low-fat beer writers 18 prize wine budget in Birmingham Boston ! Brighton Tags FOOD WINE BEER DINING LOCAL Image by olegshpyrko on Flickr via CC
- 12. 7 ! kids 9 WAYS <local Issue> IS GOING TO IMPACT YOUR ! pets 22 33 friends 15 priest Carcasonne in ! Chicago Calais Tags THIS <season> Image by wrightwayphotography on Flickr via CC LOCAL SEASONAL FAMILY ISSUES
- 13. 7 9 ways to protect ! 15 27 loneliness depression ! obesity cancer newcomers ! yourself elderly children from ! IN Dusseldorf Detroit ! Dallas Derby Tags MEDICAL HEALTH HOSPITAL DOCTOR Image by dexxus on Flickr via CC
- 14. Image by rjshade on Flickr via CC 4 ! 7 <blank> secrets every <audience> should know 9 11 Enderby Ealing about Edinburgh Essen ! <busy period> in ! <season> boom times a recession Tags LOCAL SEASONAL ISSUES TOURISM
- 15. the 3 12 ! 31 53 top smartest ! marketers realtors ! best lawyers websites blogs Falkirk Fraser Valley ! in Frankfurt Fairfax AND what they think about <local issue> Tags Image by duckydebs on Flickr via CC ISSUES REAL ESTATE MARKETING LOCAL
- 16. 5 Invest in 19 ! 21 surprising reasons to move to ! leave 22 avoid 72 recommend 99 Tags Georgia Granada Geneva ! Givorno Gascony Image by kosalabandara on Flickr via CC PROPERTY LIFESTYLE COMMUNITY LOCAL
- 17. 9 ! 11 15 29 lies Hull Hambledon ! Helsinki Harlow bloggers journalists politicians ! candidates <experts> tell share spread <economic trend> < weather conditions > during Tags ! Local elections festival season <busy period> Image by dalbera on Flickr via CC FACTS TRUTH POLITICS PUBLIC OPINION
- 18. 13 17 ! 18 22 29 things your <trusted person> won't spread Dating about tell you share ! Religion buying cars <big issue> Tags SOCIAL CULTURE LOCAL in Ipswich Irving ! Istambul Indianna Image by abnat on Flickr via CC
- 19. 11 15 ! 29 22 24 Tips beliefs quotes you wish you’d thought traffic about said shared ! housing <social issue> in Jaipur Jacksonville ! Jakarta Jamaica Tags VIEWS IDEAS PLANNING LOCAL Image by fat_mufid on Flickr via CC
- 20. locations 3 ! 5 55 18 discounts factors ! little known effect your <interest group> school medical ! religious dining Tags that could choices in Kuala Lumpur Kingston ! Kansas Kuwait Image by navycrackerjack74 on Flickr via CC PLACES DECISIONS HEALTH LOCAL
- 21. 4 ! 5 WAYS <local TREND> will change how 12 18 Lancastrians Londoners ! Lisbonites bedroom ACT in the office ! in <year> coffee shop Tags BUSINESS VENUES TREND LOCAL Image by stonechat on Flickr via CC
- 22. activities 5 places to stay 12 photo opps ! 16 Surprising ! reasons to visit 19 to 22 experience recommend ! share avoid Tags IN Mexico City Madras Montreal Madrid ! Manchester Image by Francisco Diez on Flickr via CC TOURISM STAYCATIONS HOLIDAY LOCAL
- 23. sell a house 8 ! 10 17 101 beat the blues ways to Nelson Nova Scotia ! Nashville Nottingham Tags ! expose a <bad person> in throw a surprise party in <economy> season fall Image by ckramer on Flickr via CC PEOPLE SECRETS PUBLICITY LOCAL
- 24. 9 ! 13 shoRtcuts for 27 127 in getting a job ! finding home for junk booking holiday researching family trees Oregon Ottawa Oslo ! Orkney Tags ORGANIZE RESEARCH LOCAL Image by cordyph on Flickr via CC
- 25. recent sales 7 ! open houses 10 Must see ! new listings 13 15 price reductions month ! this weekend next week Tags IN Paraguay Paris Prince Edward Island ! Prague Image by Francisco Diez on Flickr via CC REAL ESTATE HOMES PRESTIGE SALE
- 26. 9 ! 15 19 22 Madonna things ! Obama <dead poet> <living socialite> moved to if they had would have said ! visited Seen explored Qingzhou Qatar Quebec City ! Quetta Tags FOOD WINE BEER DINING LOCAL Image by tomadhup on Flickr via CC
- 27. 22 ! 27 29 55 99 unsung heroes historians ! locals tourists TV Shows legends a better place to that made Rotterdam Raleigh Rome ! Rochester Live visit ! Discover Tags CULTURE FAME HISTORY LOCAL Image by elescir on Flickr via CC
- 28. 5 ! 9 critical MISTAKES TO AVOID WHEN 12 firSTTIME BUYER ! RETIREE NEW PARENT Tags buying renting investing in condo apartment ! IN house holiday home a Sydney ! Stockholm Salzburg Seoul Image by aigle_dore on Flickr via CC REAL ESTATE HOMES RENTALS OWNER
- 29. Top 3 8 ! 22 44 Tips for celebrities local chefs ! <personalities> tourists politicians get MORE from Keep them coming back to ! WORK the room in keep curious about Tags TO Tacoma Taipei Toronto ! Thessaloniki Tuscany Image by dexxus on Flickr via CC TOP TIPS MAXIMIZE CHOICES LOCAL
- 30. 6 ! do you make these 7 9 22 when visting living in ! exploring education tourism serious ! sports dating dining mistakes Udaipur Upton Utrecht ! Union City Tags MISTAKES LIFE-STYLE LOCAL Image by alfenaar on Flickr via CC
- 31. 9 ! 11 15 77 dumb life changing simple ! critical annoying easily avoided mistakes you that ! gurus your children Teachers make LIVING in Tags MISTAKES CHOICES LIFE LOCAL Valencia Vienna Vancouver ! Verona
- 32. 33 ! 51 mistakes you don’t know you are making when 72 199 YOUR zip code dentist ! <life partner> pet in changing choosing Warsaw Watsonville Washington ! Windsor Tags CHOICE MISTAKES HEALTH LOCAL Image by patrick_nouhailler on Flickr via CC
- 33. 7 ! 27 29 65 new ideas reasons ! beliefs reality shows TO ACT LIKE that CAUSE <niche group> newcomers Madmen ! self promoting maniacs <lead actor> IN Xai Xai Xiamen Xalapa ! Xavantina Tags BELIEFS NICHE BEHAVIOUR LOCAL Image by eneas on Flickr via CC
- 34. 8 ! 9 10 11 tips to findING THE NEWEST NEAREST ! BEST Yale Yemen York ! Yosemite Park hole in the walls lane way bars food trucks ! outdoor seating rooftop patios Tags Image by leshaines123 on Flickr via CC TIPS LOCATION FOOD VENUES DINING
- 35. 5 ! 7 11 44 <famous people> introverts extroverts A Destination for that made Zurich Zanesville ! Zagreb Zenda Fishing Painting ! Walking <group activity> Tags Image by croacia_ on Flickr via CC PEOPLE ACTIVITIES DESTINATION LOCAL
- 36. WHAT’S YOUR PASSION? WHO ARE YOUR PEOPLE? HOW CAN YOU HELP YOUR LOCAL COMMUNITY? WHAT LISTS WILL YOU MAKE TODAY? PASSION PEOPLE PLACES Image by rnugraha on Flickr via CC
- 37. lists are Highly FINDABLE CONTENT. FIRST PEOPLE DISCOVER LISTS THEN THEY DISCOVER THE COMMUNITY THAT MADE THE LIST NEXT THEY CONTRIBUTE, CONNECTING BOTH PEOPLE + IDEAS LISTS = COMMUNITY FORMING FIND JOIN CONTRIBUTE Image by thomasleuthard on Flickr via CC
- 38. LISTS ARE SOCIAL, collaborative evolving content LISTLY IS A TOOL IN THE SENSE THAT IT YOU CAN USE IT TO MAKE MANY THINGS LISTS ARE HIGHLY USEFUL BOTH TO THE CREATOR AND ALSO TO THE CONSUMER What’s your Listly? CONTENT TOOL UTILITY Image by pennuja on Flickr via CC
- 39. was this guide (part III) valuable ? L 1 2 We’d appreciate you liking, sharing & embedding this deck (or list) Don’t miss Part I of this three part series: The Why of Local Don’t miss Part II The How of Local LIKE SHARE EMBED PART I Part II