A look at how users engage with Tate mobile apps
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Mobile app analytics allows museums like Tate to understand how users engage with their mobile apps. Some key metrics include downloads, active users, session length, user retention, popular app features, and user behavior within apps like the most visited artworks or levels that caused the most deaths. Segmenting users by attributes like location, demographics, and in-app behavior helps Tate tailor the app experience and identify opportunities to boost engagement.
A look at how users engage with Tate mobile apps
- 1. Mobile app analytics A look at how users engage with Tate mobile apps Museum & Mobile Online Conference VI Elena Villaespesa @elenustika
- 4. Downloads
- 5. Revenue
- 7. Ranks
- 8. Features
- 9. But… what happens once your users download your mobile app?
- 10. Active users Downloads 7,643 downloads Active users 6,591 active users (86%)
- 11. Session length
- 12. Retention and frequency of use
- 13. Audience
- 14. Users in common with other apps
- 17. Tate Britain QuizTrail Produced by The Connected Set
- 18. Which is the most popular trail?
- 19. Playing at the gallery or at home?
- 20. User paths
- 21. Magic Tate Ball Produced by Thought Den
- 22. What are the most frequent artworks found by the Magic Tate Ball? Salvador Dalí Edgar Degas Wassily Kandinsky Lobster Telephone Little Dancer Aged Fourteen Cossacks
- 23. How many users shared an artwork on social media?
- 24. Race against time Produced by somethingelse
- 25. Which was the art attacker that killed more users? Total: 11,642 times Total: 54,418 times Average: 0.23 times/level 6 played Average: 0.43 times/level 2 played
- 26. How many times did the chameleon fall through a hole?
- 27. Funnel - How many users stopped Dr. Greyscale’s machine?
- 28. Slice and dice your data Segment your users!
- 29. Segmentation
- 30. Segment: Users that played at Tate Modern
- 31. Mobile apps evaluation Acquisition Audience Technical o Downloads o Gender o Devices o App sales o Age o Error/Crashes o Paid upgrades o Location o App version o Features o Language o Network o Ratings o Personas o Sources Engagement Ecommerce o Active users o In-app revenue o Returning users o Conversion o Session length o Transactions o Frequency of use o Time to purchase o Retention o Average value o Page views o User path
Editor's Notes
- #2: Poll:What are the metrics you use to evaluate the success of your mobile app?DownloadsSessionsDwell timeRetention rateRevenueReviewsReturning usersOtherWhich of these tools do you use? AppFiguresApp AnnieGoogle AnalyticsFlurryLocalyticsAdobe analyticsOther
- #18: Video Tate Britain Quiz Trail
- #22: Video Magic Tate Ball
- #25: Video Race against time