This paper proposes a new direction for computer architecture research focused on personal mobile computing, emphasizing the need for integrated devices that support multimedia functions with high energy efficiency and performance. It evaluates current billion transistor microprocessors, identifying their limitations in meeting the requirements for portable devices, and presents the 'vector iram' architecture as a scalable solution tailored for multimedia applications. The document highlights the evolving technological landscape driven by low-end systems and the increasing demand for efficient processing of multimedia applications on portable devices.