Why A Press Release Is Not A Blog Post - And Why It Matters
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The document discusses the distinction between press releases and blog posts, emphasizing that press releases should not be used solely for link generation as this violates quality guidelines. It stresses the importance of providing genuine stories to journalists to generate interest rather than manipulating links. Ultimately, the proper use of press releases can enhance brand strategy and cultivate natural links.
Why A Press Release Is Not A Blog Post - And Why It Matters
- 1. #pubcon Why A Press Release Is Not a Blog Post – and why it matters
- 2. #pubcon about me hang out in link removal trenches penalty geek i battle rampaging penguins never met a natural link I didn’t love volunteer firefighter @shahmenz
- 5. #pubcon@shahmenz today we’re going old school
- 7. #pubcon@shahmenz there is a line
- 9. #pubcon@shahmenz if your press release turns into a link generator
- 10. #pubcon@shahmenz
- 11. #pubcon@shahmenz so what does that look like?
- 15. #pubcon@shahmenz
- 17. #pubcon@shahmenz it’s in the quality guidelines https://support.google.com/webmasters/answer/66356?hl=en
- 19. #pubcon@shahmenz you can fix that
- 20. #pubcon@shahmenz just make sure the link does not pass page rank
- 21. #pubcon@shahmenz
- 23. #pubcon@shahmenz
- 24. #pubcon@shahmenz your press release should never
- 25. #pubcon@shahmenz
- 27. #pubcon@shahmenz
- 28. #pubcon@shahmenz it has a job to do
- 29. #pubcon@shahmenz it’s the worker bee
- 32. #pubcon@shahmenz let me tell you a story
- 33. #pubcon@shahmenz Many years ago I was introduced
- 34. #pubcon@shahmenz to the world of journalism
- 35. #pubcon@shahmenz I was 20 years old
- 38. #pubcon@shahmenz
- 39. #pubcon@shahmenz I quickly came to rely on one thing in my office
- 40. #pubcon@shahmenz it looked like this…
- 41. #pubcon@shahmenz and out of it would roll…
- 42. #pubcon@shahmenz these icky grey looking things that would save my life!
- 43. #pubcon@shahmenz journalists and editors are looking for your stories
- 44. #pubcon@shahmenz as long as you have an ACTUAL story to tell!
- 45. #pubcon@shahmenz but you have to give them what they need
- 47. #pubcon@shahmenz
- 49. #pubcon@shahmenz to tell it for you
- 50. #pubcon@shahmenz if you have a real story to tell
- 51. #pubcon@shahmenz
- 52. #pubcon@shahmenz and now you have entered
- 53. #pubcon@shahmenz a world of infinite possibility
- 55. #pubcon@shahmenz and real, live natural links fall from the sky…
- 56. #pubcon@shahmenz but if your carefully crafted, intriguing, need generating press release
- 57. #pubcon@shahmenz
- 58. #pubcon@shahmenz You may have just killed your own story because…
- 59. #pubcon@shahmenz what is left to say?
- 60. #pubcon@shahmenz thank you See you at #Pubcon #SFIMA