![4
In some areas [of England],
around a quarter of adults [age 16
to 65 years] have the numeracy
skills of a seven to nine-year-old
or below.
Skills for Life Survey, 2011
“](https://image.slidesharecdn.com/censuspublishingcontent-djconference-220527131809-d2300757/85/A-preview-of-what-journalists-will-be-able-to-get-from-the-2021-Census-in-2022-4-320.jpg)
A preview of what journalists will be able to get from the 2021 Census in 2022
- 1. Innovation and putting the “us” in Census Ahmad Barclay and Daniel Wainwright, ONS Data Journalism UK, May 2022
- 2. 97% of households responded 22 million online forms 56% on mobiles, 9% on tablets 90% responded online 35% used desktops of which
- 3. 3
- 4. 4 In some areas [of England], around a quarter of adults [age 16 to 65 years] have the numeracy skills of a seven to nine-year-old or below. Skills for Life Survey, 2011 “
- 5. User personas 5 “I like to play with data and technology” “I live and breathe data and statistics” “It’s hard to find the information I need” “I have a need to find trustworthy data” “I want to form my own opinion based on fact” “I’m informed via the media” Technical user Expert Analyst Policy influencer Information forager Inquiring citizen Passive citizen
- 6. User personas 6 “I like to play with data and technology” “I live and breathe data and statistics” “It’s hard to find the information I need” “I have a need to find trustworthy data” “I want to form my own opinion based on fact” “I’m informed via the media” Technical user Expert Analyst Policy influencer Information forager Inquiring citizen Passive citizen Give me the data / let me explore Help me understand
- 7. 7 MISSION Making census data open, accessible, useful & engaging for citizens
- 9. 1. Exploratory Tools 9 Traditional interactive data “dashboards” and related outputs, offering users the bespoke tools to freely explore data.
- 10. 10 Census data vis atlas “Atlas” prototype, allowing users to visualise patterns in data
- 11. 11 Census Area Explorer “Area Explorer” prototype, allowing users to explore data down to small area geographies
- 12. 12 Census Sub-Population Explorer “Population group profiles” prototype, allowing users to explore different population groups
- 13. 13 Draw your own geography “Custom Profiles” tool to help aggregate data for custom geographies
- 14. 14 Building tools as embeddable and shareable resources, and as entry points to the raw data
- 15. 15 “Flexible Table Builder” will allow users to request any multivariate table, with built-in disclosure control
- 16. 2. Guided Experiences 16 “Scrollytelling” articles that guide user through data and insights via a linear narrative combined with dynamic data visualisation.
- 17. 17 Exploring local income inequality Data-driven templates embedded in a “scrollytelling” release. Select a local authority for a localised article
- 18. 3. Semi-Automated Articles 18 Generating localised or personalised stories, insights and charts using data-driven templates
- 19. 19 “Robo-journalism” demo Area reports for hundreds of areas, generated from data-driven templates It’s not a quick alternative to writing them out – we simply wouldn’t have the capacity to do it otherwise
- 20. 20 “Robo-journalism” demo Spot-checking samples for style, spelling etc while QA-ing the script It’s a big step for the organisation and people get nervous But not doing it means users could miss out on their local stories
- 21. 4. Games & Quizzes (AKA Edu-tainment) 21
- 22. 22 Higher or lower hexmap game Different games from beat the clock to daily game Share your score Maybe the New York Times will buy it?
- 23. 23 Quick fire trivia quiz game with auto-generated questions
- 25. 25 Charts, maps and tools made by our data vis team come with an iframe you can embed in your story How to embed our interactives... How to embed ONS interactives in your website
- 26. 26 …and make them responsive You can re-use the same code, changing only the URL of the interactive (the bit including dvc and the section after it), which you can get from the iframe code It gets rid of scroll bars and re- sizes to fit mobiles (like Ant-Man) How to embed ONS interactives in your website
- 27. How we’re building our tools and articles 27
- 28. v1.x
- 29. 29 Reactive templating with HTML and JS + Sandbox for starting and sharing projects in the browser
- 31. 31 Syncing text with dynamic charts and maps (scrollytelling!)
- 33. 33 Pre-rendering 300+ versions of a localised release for each local authority in England and Wales
- 35. How can we help you? 35
- 36. 36 How can we help you? ● Further walk throughs of Census tools so you can get the data you want ● Demo and discussion of APIs etc ● Analytical collaboration – discussion of key analytical areas of interest and where we can add value in partnership
- 37. 37 Can we keep in touch? ● Can we contact you about testing our products? ● Let us know if you’d be willing for us to contact you about possibly working together ●https://bit.ly/datajourno22
- 38. 38 Get in touch ● Daniel.Wainwright@ons.gov.uk ● Ahmad.Barclay@ons.gov.uk ● @danwainwright ● @bothness