A Sales Approach For Cloud Computing
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The document discusses different approaches to cloud computing including on-premises vs cloud models. It outlines some key factors to consider such as control, economy of scale, customization, security, and availability. The document also presents an agenda for a sales presentation on cloud computing covering definitions, perspectives, customer considerations, and a model for putting it all together from lead generation to post-sales support.
A Sales Approach For Cloud Computing
- 1. A Sales Approach for Cloud Computing Cloud Computation
- 2. Introduction Our Model Let’s Define it Perspectives and Trends Customer
- 3. Geography
- 4. Compliance
- 5. Outsourcing
- 6. Technology Putting it all together Takeaways About Us QnA and Closing Remarks 10 Mins 15 Mins 5-10 Mins 5-10 Mins Agenda
- 8. Whats Better? 1 gallon of fuel -> ¼ ton of „freight‟; 20 miles Can goes anywhere there is a road Ready to go anytime 1 gallon of fuel -> 1 ton of freight; 436 miles Can mostly go from A to B Leaves 2x day at 9.12am and 11.14pm HIGH CONTROL LOW LOW ECONOMY OF SCALE HIGH
- 9. BUILD vs BUY This isn't new .... HIGH CONTROL LOW LOW ECONOMY OF SCALE HIGH
- 10. On Premises vs in the cloud This is new .... HIGH CONTROL LOW LOW ECONOMY OF SCALE HIGH
- 11. On Premises vs in the cloud HIGH CONTROL LOW LOW ECONOMY OF SCALE HIGH Application runs on-premises Buy my own hardware, and manage my own data center Application runs at a hoster Co-location or Managed servers Application runs using cloud services “ cloud fabric” (elastic, infini-scale)
- 12. Buy Build On Premises vs in the cloud On Premises Cloud “ Packaged” Application An application that one buys “off the shelf” and run oneself Hosted “Packaged” An application that one buys “off the shelf” and runs at the Hoster “ Software as a Service” A hosted application that one buys from a vendor “ Home Built” Application An application that one develops and run oneself Hosted “ Home Built” An application that one develops and runs at the Hoster Cloud platform A application that runs on the cloud
- 13. Data Consistency Share & Reuse Security & Privacy Customization More than “Build vs buy” and Hosting Location Ease of provisioning Global Reach Redundancy Data Availability HIGH CONTROL On Premises Cloud ECONOMY OF SCALE HIGH
- 14. Proven Direct Marketing Techniques List 50%+ (Targeting & Segmentation) Offer 20% (What’s the deal?) Creative 10% (Copy & Art) Media 20% (Sequence & Frequency) Our Model Lets Define it...
- 15. Perspectives and Trends Customer Geography Compliance Outsourcing Technology Our Model Lets Define it...
- 16. Putting it all together LEAD GENERATION & QUALIFICATION SALES GENERATION SIGN OFF EXECUTION MIGRATION TESTING HOSTING AND FEEDBACK PROJECT CLOSURE POSTSALES SUPPORT Our Model Lets Define it...
- 17. Lets Get Involved further.....