A simple model of consumer behavior
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The document outlines a model of consumer decision-making consisting of three main steps: input, process, and output. It highlights various factors influencing consumer behavior, including socio-cultural influences and marketing efforts, that affect perception and evaluation of products. The final output includes trial purchases and repeat purchases after post-purchase evaluation.
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A simple model of consumer behavior
- 1. CONSUMER DECISION MAKING model in an outline STEP 1 : INPUT Product Place Price Distribution channel 1 2 3 5 4 SOCIO CULTURAL ENVIRONMENT Family Reference groups Non commercial sources Social class Culture and Subculture All of these are external influences STEP 2: PROCESS MARKETING EFFORTS OF THE FIRM 1.Motivation 2.Perception 3.Learning 4.Personality 5.Attitude Psychologicalfield EXPERIENCE Need Recognition Pre purchase search Evaluation of alternatives STEP 3 :OUTPUT PURCHASE 1. TrialPurchase 2. RepeatPurchase POST PURCHASE EVALUATION All of these are consumer decision making A simple model of consumer decision making