A Spatial Journey
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Location intelligence has evolved from static government data to real-time data that adds value for both government and business. Geospatial services generate $400 billion annually. Key tipping points included aerial photography, computers, the web, GPS, and mobile devices, which led to widespread datafication. Location is now omnipresent in social media and increasingly important for business strategies and decisions. An experimental then structured approach to location data and analytics can help organizations discover patterns, gain insights, and support better decisions across business functions and ecosystems.
A Spatial Journey
- 1. Location Intelligence A Spatial Journey, @JwvanEck Frontiers in BIM, Erasmus U RSM, 21 February 2018
- 3. “interpersonal channels are more important than mass-media channels for later adaptors than for earlier adopters”. Pag. 50. Chapter 2. A History of Diffusion Research.
- 4. “As an industry, geospatial services generate US$400 billion in revenue per year.” Prepared by AlphaBeta for Google
- 5. Where location adds value From government to business How to take advantage
- 7. Tipping points– in hindsight Aerial photography Computers Web GPS Mobile devices All leading to the datafication of our world
- 8. Along that journey – from .. .. “government only” to significant other (“business”) .. pins on a map to spatial dashboards .. business to business, to include business to consumers .. static data to real-time and ever moving maps .. working solo, to working in enterprises and ecosystems .. data scarcity to data abundance
- 9. “Maps are mandatory for government” It is hard if not impossible to build and maintain infrastructures, health systems, cities, property,.. without the help of GIS
- 13. A Living Atlas
- 16. Storify the map
- 17. Where location adds value From government to business How to take advantage
- 18. “Location has become omnipresent” So many social media tools use location. Whether we realise it, or not
- 23. “Maps are becoming less optional for business” My suspicion: strategic advantages in firms are less likely to get shared to competing firms From where assets are To where they may be build To why they are there To where they are now
- 24. Commercial (Real estate, Retail, Banking/Finance, Marketing, Sales)
- 27. Where location adds value From government to business How to take advantage
- 29. “Monitor relevant trends, explore your data options, strategise..!” Come explore with us, it has been a great spatial journey so far!
- 30. Visualise your data Enable spatial analytics On dynamic data In order to drive decisions First experimental Than a structured approach
- 31. Location Strategy Location Strategy Assess & Plan Initial Operating Capability Operate & Expand Measure & Revisit Strategy Launch your location platform
- 32. Decision Support Gain situational awareness, and enable information-driven decision making Analytics Discover, quantify, and predict trends and patterns to improve outcomes Data Management Collect, organize, and maintain accurate locations and details about assets and resources Field Mobility Manage and enable a mobile workforce to collect and access information in the field Constituent Engagement Communicate and collaborate with citizens and external communities of interest Sharing & Collaboration Empower everyone to easily discover, use, make, and share geographic information Mapping & Visualization Understand locations and relationships with maps and visual representations Monitoring Track, manage, and monitor assets and resources in real-time Design & Planning Evaluate alternative solutions and create optimal designs Business functions to support
- 33. Where location adds value In many business processes, in ecosystems, in between firms From government to business How to take advantage Different patterns of diffusion Following consumers expectations With an experimental, followed by a structured approach
- 35. Further reading • The language of spatial analysis, Esri, 2013, (pdf) • Jumpstart your spatial analytics, Esri, (pdf) • Future Trends in Geospatial Information Management: the five to ten year vision, UN-GGIM, 2015 (pdf) • The economic impact of geospatial services, AlphaBeta for Google, 2016 (link) • Global Geospatial Industry Outlook, GeoSpatial Media, 2017 (pdf)
Editor's Notes
- #2: A lecture for honour students at RSM.
- #3: Roughly the topics we intend to discuss.
- #4: An encouragement to read meaningfull books. And to re-read them after a few years.
- #5: Just to give you an idea about this sector. More references in the last slide.
- #6: About the journey spatial technology itself has taken, from the research labs to gov, to business. And a note on the different patterns op adoption / diffusion of the technology.
- #7: What we tipping points, accelerators points of this sector?
- #8: Roughly speaking, Ignoring the printing press here.
- #9: Where the tippings points have helps us to go
- #11: Topographic maps have a great history
- #12: The release of the acquired data as open data is still a big boost to the sector
- #13: They allow for simple apps which we very complicated a decade ago
- #14: The open data developments have enabled Esri to set up and maintain a living atlas
- #15: Orgisations register their world
- #16: Waterboard ensure water safety thanks to GIS
- #17: Regional government explains policy impact and future scenarios
- #20: Social media apps by now have a location as a given
- #22: Very lightweight, the more interestin
- #23: Hard to imagine Booking.com without location
- #24: The use diffusion of spatial technologies in businesses is different from governments. Personal use expectations influence the behavior in the firm.
- #25: site location, customer targeting, and market planning. Lots of opportunity in the curriculum
- #26: I was able to share more interesting slides during the lecture itself
- #27: I was able to share more interesting slides during the lecture itself
- #29: http://geospatialmedia.net/global-geospatial-outlook-report-2017-download.html Beware of the dotted lines…