A Step-by-Step Guide to Self Publishing
2017: ONE MILLION+ new self-published books
A Step-by-Step Guide to Self Publishing
A Step-by-Step Guide to Self Publishing
A Step-by-Step Guide to Self Publishing
A Step-by-Step Guide to Self Publishing
A Step-by-Step Guide to Self Publishing
A Step-by-Step Guide to Self Publishing
A Step-by-Step Guide to Self Publishing
A Step-by-Step Guide to Self Publishing
A Step-by-Step Guide to Self Publishing
Publisher
(You)
Printer
Publisher
(You)
Retailer Customer
Publisher
(You)
Printer Retailer Customer
A Step-by-Step Guide to Self Publishing
Write a great book
1. Developmental Editing
2. Copy Editing
(Clarity, Accuracy, Readability, Brevity)
https://edsguild.org/
3. Front and Back Matter
 Title page
 Copyright page
 Dedication, Epigraph
 Table of Contents
 Foreword/Introduction/Preface/Prologue
 Acknowledgments
 About the Author
 Promotional Page
A Step-by-Step Guide to Self Publishing
 Copyright: http://www.copyright.gov/
 ISBN: http://www.isbn.org/
 LCCN: www.LOC.gov/publish/pcn
3. Front and Back Matter
 Title page
 Copyright page
 Dedication, Epigraph
 Table of Contents
 Foreword/Introduction/Preface/Prologue
 Acknowledgments
 About the Author
 Promotional Page
4. Finalize illustrations, charts, etc.
5. Confirm permissions & citations
More: www.janefriedman.com/permissions-and-fair-use/
6. Start collecting endorsements
7. Proofread
A Step-by-Step Guide to Self Publishing
1. Choose your format
39% of Americans read only print
25-30% of all book sales in the U.S.
2. Decide: DIY or Service Company?
Subsidy, Copublishing, Partner, Hybrid, or New
Model Publishing
or
Contracting with a third party to act as your
publisher, at your expense.
Subsidy Publishing Businesses
A Step-by-Step Guide to Self Publishing
http://bit.ly/2GxVZxz
 1. Define a mission and vision for
its publishing program.
 2. Vet submissions.
 3. Publish under its own imprint(s)
and ISBNs.
 4. Publish to industry standards.
 5. Ensure editorial, design, and production quality.
 6. Pursue and manage a range of publishing rights.
 7. Provide distribution services.
 8. Demonstrate respectable sales.
 9. Pay authors a higher-than-standard royalty.
A Step-by-Step Guide to Self Publishing
A Step-by-Step Guide to Self Publishing
 Are they publishing books that you would
read, or want to be associated with?
 Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?
 Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?
 How responsive are they?
 Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?
 How responsive are they?
 Can you talk to their authors?
 Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?
 How responsive are they?
 Can you talk to their writers?
 Is there a clear way to terminate the
agreement if things don’t work?
 Are they publishing books that you would read,
or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?
 How responsive are they?
 Can you talk to their writers?
 Is there a clear way to terminate the agreement if
things don’t work?
 Do they provide the services YOU need?
 Writer Beware:
www.writerbeware.com
 Preditors & Editors (under construction):
http://pred-ed.com/
3. Choose Your Printer/Distribution
POD (PRINT ON DEMAND)
IngramSpark, KDP, Lulu, Blurb
OFFSET PRINTING
Distribution:
https://www.ibpa-online.org/resources/distributor-wholesalers/
4. Choose your ebook plan
Kindle, Nook, iTunes, Kobo
Ebook Distribution Options:
1. Kindle Direct (exclusive to Kindle readers)
2. Direct distribution to all four e-readers
3. Distributor/aggregator: i.e. Smashwords,
Ingram Spark, Draft2Digital
5. Finalize Cover Copy
 100-200 words
 Nonfiction: What’s the Problem? What’s your
solution? Why should I trust you?
 Fiction: Introduce the primary character and
the inciting incident. What sets the story in
motion, and what’s at stake?
A Step-by-Step Guide to Self Publishing
 Know what’s
popular
 Don’t get
stuck on
one idea
 Don’t try to
tell the
whole story
A Step-by-Step Guide to Self Publishing
A Step-by-Step Guide to Self Publishing
A Step-by-Step Guide to Self Publishing
1. Book Cover Design
 Hire a Professional (ask me for referrals)
 DIY Lite:
◦ http://www.coverdesignstudio.com/
◦ http://99designs.com/
◦ http://canva.com
◦ KDP Cover Generator (free)
 DIY Serious
◦ Adobe InDesign
A Step-by-Step Guide to Self Publishing
 Are pages numbered, with odd on the right
(and no numbers on blank pages, front
matter, or chapter headings)?
 Are there blank pages on verso (left) before
chapter or section starts?
 Are margins justified?
 Are words hyphenated to smooth line widths?
 Are margins wide enough for a finger (with
extra space for the gutter)?
 Are there headers on text pages, but not
chapter breaks or blank pages?
 Are there widows or orphans breaking across
pages?
 Did all of your formatting (smart quotes,
italics, footnotes) transfer?
© Ampersand Book Interiors
2. Interior Print Design
 Hire a Professional
 DIY Lite
◦ www.bookdesigntemplates.com/
◦ www.coverdesignstudio.com/
 DIY Serious
◦ Adobe InDesign
◦ LaTeX
A Step-by-Step Guide to Self Publishing
A Step-by-Step Guide to Self Publishing
A Step-by-Step Guide to Self Publishing
3. Ebook Formatting
 Hire a Professional
◦ https://www.smashwords.com/list
◦ http://edsguild.org/
 DIY Lite: follow the guidelines
◦ https://www.smashwords.com/books/view/52
◦ https://kdp.amazon.com/help
 DIY Serious:
◦ https://code.google.com/p/sigil/
◦ http://calibre-ebook.com/
Create
accounts,
add tax
information
Set price
Double Check
A Step-by-Step Guide to Self Publishing
MARKETING
Please sign up for my mailing list!
http://bethjusino.com
(Click Resources for slideshow and links to many of the
services mentioned)
bethjusino@gmail.com
All photos in this slideshow courtesy of Unsplash:
https://unsplash.com/

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A Step-by-Step Guide to Self Publishing

  • 2. 2017: ONE MILLION+ new self-published books
  • 17. 2. Copy Editing (Clarity, Accuracy, Readability, Brevity)
  • 19. 3. Front and Back Matter  Title page  Copyright page  Dedication, Epigraph  Table of Contents  Foreword/Introduction/Preface/Prologue  Acknowledgments  About the Author  Promotional Page
  • 21.  Copyright: http://www.copyright.gov/  ISBN: http://www.isbn.org/  LCCN: www.LOC.gov/publish/pcn
  • 22. 3. Front and Back Matter  Title page  Copyright page  Dedication, Epigraph  Table of Contents  Foreword/Introduction/Preface/Prologue  Acknowledgments  About the Author  Promotional Page
  • 24. 5. Confirm permissions & citations More: www.janefriedman.com/permissions-and-fair-use/
  • 25. 6. Start collecting endorsements
  • 28. 1. Choose your format
  • 29. 39% of Americans read only print
  • 30. 25-30% of all book sales in the U.S.
  • 31. 2. Decide: DIY or Service Company?
  • 32. Subsidy, Copublishing, Partner, Hybrid, or New Model Publishing or Contracting with a third party to act as your publisher, at your expense.
  • 35. http://bit.ly/2GxVZxz  1. Define a mission and vision for its publishing program.  2. Vet submissions.  3. Publish under its own imprint(s) and ISBNs.  4. Publish to industry standards.  5. Ensure editorial, design, and production quality.  6. Pursue and manage a range of publishing rights.  7. Provide distribution services.  8. Demonstrate respectable sales.  9. Pay authors a higher-than-standard royalty.
  • 38.  Are they publishing books that you would read, or want to be associated with?
  • 39.  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?
  • 40.  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?
  • 41.  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?
  • 42.  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?
  • 43.  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?  How responsive are they?
  • 44.  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?  How responsive are they?  Can you talk to their authors?
  • 45.  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?  How responsive are they?  Can you talk to their writers?  Is there a clear way to terminate the agreement if things don’t work?
  • 46.  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?  How responsive are they?  Can you talk to their writers?  Is there a clear way to terminate the agreement if things don’t work?  Do they provide the services YOU need?
  • 47.  Writer Beware: www.writerbeware.com  Preditors & Editors (under construction): http://pred-ed.com/
  • 48. 3. Choose Your Printer/Distribution
  • 49. POD (PRINT ON DEMAND) IngramSpark, KDP, Lulu, Blurb
  • 51. 4. Choose your ebook plan Kindle, Nook, iTunes, Kobo
  • 52. Ebook Distribution Options: 1. Kindle Direct (exclusive to Kindle readers) 2. Direct distribution to all four e-readers 3. Distributor/aggregator: i.e. Smashwords, Ingram Spark, Draft2Digital
  • 54.  100-200 words  Nonfiction: What’s the Problem? What’s your solution? Why should I trust you?  Fiction: Introduce the primary character and the inciting incident. What sets the story in motion, and what’s at stake?
  • 56.  Know what’s popular  Don’t get stuck on one idea  Don’t try to tell the whole story
  • 60. 1. Book Cover Design  Hire a Professional (ask me for referrals)  DIY Lite: ◦ http://www.coverdesignstudio.com/ ◦ http://99designs.com/ ◦ http://canva.com ◦ KDP Cover Generator (free)  DIY Serious ◦ Adobe InDesign
  • 62.  Are pages numbered, with odd on the right (and no numbers on blank pages, front matter, or chapter headings)?  Are there blank pages on verso (left) before chapter or section starts?  Are margins justified?  Are words hyphenated to smooth line widths?  Are margins wide enough for a finger (with extra space for the gutter)?
  • 63.  Are there headers on text pages, but not chapter breaks or blank pages?  Are there widows or orphans breaking across pages?  Did all of your formatting (smart quotes, italics, footnotes) transfer?
  • 64. © Ampersand Book Interiors
  • 65. 2. Interior Print Design  Hire a Professional  DIY Lite ◦ www.bookdesigntemplates.com/ ◦ www.coverdesignstudio.com/  DIY Serious ◦ Adobe InDesign ◦ LaTeX
  • 69. 3. Ebook Formatting  Hire a Professional ◦ https://www.smashwords.com/list ◦ http://edsguild.org/  DIY Lite: follow the guidelines ◦ https://www.smashwords.com/books/view/52 ◦ https://kdp.amazon.com/help  DIY Serious: ◦ https://code.google.com/p/sigil/ ◦ http://calibre-ebook.com/
  • 75. Please sign up for my mailing list! http://bethjusino.com (Click Resources for slideshow and links to many of the services mentioned) bethjusino@gmail.com All photos in this slideshow courtesy of Unsplash: https://unsplash.com/