A Tableau Tips (Data Visualization/Tabs))

Tableau Tips
33 Ways to Tableau by Ryan Sleeper

Portions of this blog content are excerpted from the Early Release version of Practical Tableau: 100 Tips, Tutorials, and Strategies from a Tableau Zen Master published by O’Reilly Media
Inc., 2018, ISBN: 978-1-4919-7724-8. Shop for Practical Tableau.
Thank you for subscribing and downloading this e-book. As a thank you,
use code PLAYFAIR for an extra $100 discount at a Tableau Training with
Ryan Sleeper event. Learn more at ryansleeper.com.
$100 Off!

Table of Contents
Chapter 1:
Chapter 5:
Chapter 2:
Chapter 6:
Chapter 3:
Chapter 7:
Chapter 4:
Chapter 8:
Chapter 9:
Chapter 10:
Chapter 11:
3 Ways to Make Beautiful Bar Charts in Tableau
3 Ways to Make Lovely Line Graphs in Tableau
3 Ways to Use Dual-Axis Combination Charts in Tableau
3 Ways to Use Tableau Dashboard Actions
3 Ways to Use Google with Tableau Dashboard Actions
3 Ways the Describe Feature Can Help You Use Tableau
3 Ways to Add Alerts to Your Dashboards
3 Ways to Use Alt-Code Characters to Enhance Your Tableau Dashboards
3 Ways to Make Charts More Useful Than Pies
3 Ways I Make Data Visualization Decisions
3 Ways Psychological Schemas Can Improve Your Data Visualization
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63
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83
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101
108
116

1
When it comes to data visualization, bar charts are still king. With all
due respect to my other favorite fundamental chart types such as
line graphs and scatter plots, nothing has the flexibility, ease of use,
and ease of understanding, as the classic bar chart. Used to com-
pare values of categorical data, bar charts work well because they
take advantage of a basic preattentive attribute: length. Our ability
to process the length of bars with extreme efficiency and accuracy
makes the bar chart arguably the most powerful data visualization
choice available to us.
The invention of the bar chart is credited to William Playfair, with
his Exports and Imports of Scotland to and from different parts for
one Year from Christmas 1780 to Christmas 1781 being the first
appearance. Extraordinarily long and descriptive titles aside, bar
charts have been making an impact for a long time. In fact, I hy-
pothesize that the fact bar charts have been around for so long is
one of the reasons some attempt to find a “more engaging” chart
type to tell their data story.
This chapter attempts to add some love for bar charts by sharing
three ways to make them more engaging in Tableau.
Chapter 1 3 Ways to Make Beautiful Bar Charts in Tableau

2
This bar chart gets the job done, as you can immediately decipher
that Technology leads the way with over $800,000 in sales, Furni-
ture contributes the second most, and Office Supplies contribute the
least. However, there are several opportunities to make this bar chart
more engaging and effective. The most obvious of which is to widen
the columns so the categories can be read.
My first tip for making beautiful bar charts in Tableau is to use the for-
matting options you already have available in Tableau. Consider the
following Sales by Category bar chart pictured to the right that shows
all of the default Tableau settings.
1. Use Formatting Available in Tableau

3
Making the columns wider makes the bars themselves wider. In my
opinion, these bars are now too heavy relative to the rest of the visual.
The next step I’ll take is to reduce the size of the bars by clicking on
the Size Marks Card and dragging the slide to the notch in the middle.

4
The next tip is arguable, but I’m not as descriptive as William Playfair
was above with his 110-character chart name. In my experience, the
context of the chart is provided in surrounding text and/or dashboard
titles, so I am going to hide the sheet name by right-clicking on the
title and choosing “Hide Title”. I am also going to right-click on the bar
chart header, “Category”, and click “Hide Field Labels for Columns”. If
this is a standalone visualization, I recommend keeping the title.

5
The bars in this chart are unnecessarily tall because there is not
much variance between the categories in this analysis.
Here’s how the bar chart looks after I reduce the height by about 40%.

6
Take this next step on a case by case basis, but another side effect
of having limited variance between the three bars is that there are
too many gridlines and axis marks. This is negatively impacting the
data-ink ratio and can be cleaned up. To reduce the number of axis
ticks, right-click on the axis, click “Edit Axis…”, and navigate to the
Tick Marks tab.

7
Here’s how the bar chart looks after fixing the tick marks at 200,000
as pictured in the dialog box above.

8
Last, but not least: color. I have written quite a bit about color including Leveraging
Color to Improve Your Data Visualization and 3 Ways Psychological Schemas Can
Improve Your Data Visualization. There is so much to be said about color, but for the
purposes of this chapter, I will offer just three thoughts on coloring your bar charts:
1. Avoid double encoding. The bars in our chart are already separated by category. Adding category again to the
Color Marks Card to color each bar with a unique color is unnecessary and potentially confusing. The one caveat
to this is if the colors are being used to provide a link between multiple visuals on a dashboard.
2. Reduce the opacity from 100% to 80% – 90% by clicking on the Color Marks Card and moving the opacity slider
to the left. This is a very subtle technique for reducing the saturation of the color and making the visual a little easier
on the eyes.
3. Use this as an easy opportunity to brand your data visualization. If you can’t decide on a color, consider using a
primary or secondary color from you or your end users’ brand.

9
Here’s how my final bar chart looks after choosing a sec-
ondary color from my personal brand and reducing the
opacity of the bars to 90%. Note that I also added a very
subtle border to the bars, which can be found in the options
on the Color Marks Card.

10
To add to the first tip, formatting, I also made the font larger and
in brand. I like this look, but don’t like how the bars appear to be
floating. What I would like to do is add a solid foundation for the
bars to sit on; this provides a practical purpose and also enhances
the design. The easiest way to add a baseline is to modify the for-
matting of the view’s axis rulers. By default, axis rulers are set to be
a very light, thin gray line. To make the line heavier and match the
color of the bar chart you are creating, right-click on the view and
click “Format…” (see Fig. 2)
In the last tip, I mentioned the data-ink ratio. This a concept intro-
duced by Edward Tufte that essentially says you should dedicate as
much “ink” on a data visualization to the data as possible. One way
I sometimes achieve this is by hiding the axis altogether and adding
labels to the bars. (see Fig. 1)
2. Use Axis Rulers to Add a Baseline
Fig. 2
Fig. 1

11
This will open the formatting pane on the left. Navigate to
the “Format Lines” tab and modify the formatting for the
Axis Rulers for Rows and Columns. To clean up the view,
I’m going to set the Axis Rulers for Rows at None, which
removes the thin gray vertical line on the left side of the bar
chart. I’m then going to format the Axis Rulers for Columns
to be a solid, thick line that matches the color of the bars’
borders.

12
Here’s how my final bar chart looks after removing all of the other lines
except for the baseline.
Compare this to the default Tableau bar chart in the first image above!

13
3. Add Caps to Bars
As I explained in Tablueprint 2: My Tableau Public Viz Views, capped
bar charts have two benefits: (1) they enhance the design of a bar chart
and (2) add value by potentially doubling as a secondary comparison
point. For example, the size of the cap can represent the value of a
goal or be colored by a different measure (i.e. length of the bars repre-
sent sales; color of caps represent profitability). While I like the style of
capped bars and the subtle way they can provide additional informa-
tion, beware they can easily be confused with stacked bar charts, and
should be used with caution.
Here’s what a capped bar chart looks like when added to our previous
example.

14
To create a capped bar chart in Tableau, start by adding a dual
axis to the original bar chart. This can be accomplished by drag-
ging the measure onto the Rows Shelf a second time, clicking
on the second occurrence of the pill, and choosing “Dual Axis”.

15
Once you’ve created the dual-axis chart, change the mark type of the first measure back to bar and the mark type for the second
measure to Gantt Bar. Also ensure the axes are synchronized by right-clicking on the right axis and choosing “Synchronize Axis”. At
this point, my view looks like this:

16
The next step to creating capped bar charts in Tableau is to create a calculated field for the size of the caps. The calculation is
simply -MIN([insert size]). It is critical to add the negative sign before the bar size to ensure the caps go the correct direction. Here’s
how my calculated field looks when setting the cap size at 30,000:

17
Lastly, drag this newly created Bar Cap Size calculated field to
the Size Marks Card on the Marks Shelf for the measure you set
as a Gantt Bar.
To finalize my capped bar chart, I colored the caps to match the bar borders and hid both axes.

18
Due to the popularity of 3 Ways to Make Beautiful Bar Charts in
Tableau, I decided to follow it up with some ideas for making your
line graphs more engaging in Tableau. Line graphs are a close sec-
ond to bar charts as my favorite fundamental visualization type and
are the obvious choice for evaluating trends over time.
Like bar charts, the invention of line graphs is generally credited to
William Playfair at the end of the 18th century. Also like bar charts, I
blame their age and people’s familiarity with line graphs as the rea-
son some data visualization enthusiasts look for “more engaging”
choices. Line graphs have stood the test of time and their effec-
tiveness cannot be denied. I’m hoping that these three approach-
es help cement line graphs as a top choice for your Tableau data
visualizations.
3 Ways to Make Lovely Line Graphs in Tableau
Chapter 2

19
1. Use Formatting Available in Tableau
My first tip for making line graphs more engaging is to use the formatting options available to you in Tableau. Consider the follow-
ing sales by segment line graph with all of the default Tableau format settings. Note that I’ve used the Month([Order Date]) field as
continuous and filtered the data to the year 2016.
A great deal of thought went into Tableau’s default formatting including the fonts, colors, and mark sizing. So as can be expected
from my data visualization tool of choice, this graph is already getting the job done and providing good insights. That being said, if
one of your objectives is to make the graph as engaging as possible, there are several opportunities to add value to this view.

20
First, I’ve never personally liked the axis title that is used to designate
the date granularity when you are using a date field continuously.
While I appreciate the clarity the axis title provides, this information
is typically already implied in the graph itself and usually stated in
surrounding context (i.e. “This is a graph about Sales by Month last
year”). I almost always get rid of this axis title. Unfortunately, if you
right-click on the axis and deselect “Show Header”, both the axis title
and month names disappear. To get rid of only the axis title but keep
the month names, right-click on the axis, and choose “Edit Axis…”.
This will open a dialog box where you can change the axis title. The
trick is to simply delete all of the text on this line; then click the OK
button.

21
Next, if this is a standalone visualization, the weight of the lines is
too light. To change the weight of the lines, click on the Size Marks
Card and drag the slider left or right until the lines are weighted as
desired. I normally find that the second ‘notch’ on the Size Marks
Card is a good option for lines.
Take this on a case by case basis because sometimes heavier
lines won’t look good when used in a tighter space (such as one
of several components on a dashboard).

22
The next formatting tip addresses one of the most common ques-
tions I am asked while speaking about Tableau: Markers. Markers
are the small circles that are sometimes seen on data points of
a line graph. Markers serve a practical purpose of telling the end
user where there is data in a subtle way, and they also are an easy
way to enhance a line graph.
To add markers, click on the Color Marks Card and select the
second Markers option.

23
The next tip is optional, but many times I like to make the line or insight that I care about “pop” on the view. This can be
accomplished in several ways; the easiest of which is to click a dimension member on the color legend.
This approach also allows the end user to make the selection that they care about. Another way to highlight a dimen-
sion member would be to show a highlighter for the Segment dimension. This can be accomplished by right-clicking
on the Segment dimension (currently on the Color Marks Card) and choosing “Show Highlighter”.

24
There are other times that you want to make the highlight more permanent. Maybe I am the manager of the corporate segment, so
I always want it highlighted throughout all views. Or maybe I’m not allowed to see the performance of the other dimension mem-
bers, but my boss wanted me to see my segment’s performance in context of the others. There is a way to do this with parameters
which is beyond the scope of this chapter, but it can also be accomplished easily by changing the colors of the dimension mem-
bers. Here’s how my line graph looks after “graying out” two out of three dimension members by clicking on the color legend and
remapping the colors. To finalize the view, I’ve also put the colors and fonts in brand.

25
2. Maximize the Data-Ink Ratio
The next tip should be considered for any visualization you create:
Maximize the ‘Data-Ink Ratio’. The Data-Ink Ratio is a concept intro-
duced by Edward Tufte, who says you should dedicate as much ‘ink’
on a view to the data as possible. This means getting rid of unneces-
sary lines, effects, and anything else that detracts from the data itself.
There are a couple of opportunities to make our line graph even more
minimalistic than it already is. First, the axis ticks on the Sales axis can
be reduced by at least half. The axis ticks for Sales on this line graph
are the multiples of $5,000 going up the Y-axis. By default, these are
often too granular for my taste, and cause too many extra lines and
too much ink. To fix the axis ticks, right-click on the Y-axis, click “Edit
Axis…”, and navigate to the “Tick Marks” tab. You should beware
that this option truly does fix the axis tick marks, so if you filter the
view later, this setting will stick.

26
Here’s how my line graph looks after fixing the tick marks at 15,000 units.

27
This same approach can be taken on the X-axis with months if you are using a continuous axis. This is not always an appro-
priate choice, but often the range of the axis is enough to communicate what the visualization is about. I often show only the
starting point and end point of the X-axis of a line graph, especially when using sparklines. Here’s how my line graph looks
after fixing the axis ticks at eleven months with an origin of January 1st.

28
To finalize the view, I will hide the axis rulers and change the gridlines to dotted. Both of these options are found in the formatting pane
which you can reach by right-clicking on the graph and choosing “Format…”.
Compare this to the default line graph at the beginning of the chapter!

29
3. Leverage the Dual-Axis
There are at least two ways the second axis on a line graph can be
used to enhance the visualization. Let’s say that we really like the
markers from the formatting tip above, but would like to make them
more pronounced. To do this, start by putting the Sales measure on
the Rows Shelf a second time, right-click on it, and choose “Dual
Axis”.
Ensure the axes line up by right-clicking on the right axis and choos-
ing “Synchronize Axis”.

30
Now that you’ve got two measures on the Rows Shelf, you’ve also got two sets of Marks Cards on the Marks Shelf. These can be
edited independently, which means you can keep the mark type for the first occurrence of Sales as Line, but change the mark type
for the second occurrence of Sales to Circle. After sizing the circles, which are your new markers, hide the right-axis by clicking
on it and deselecting “Show Header”.

31
The last tip for using the dual-axis to enhance a line graph is a design inspired by Google Analytics. When showing only one mea-
sure and dimension member at a time, Google Analytics shows a dual-axis line graph / area graph combination. To show you this
approach, I am going to filter the view to only the segment that I care about: Corporate.

32
Now that we’ve isolated a single dimension member, change the Mark Type on the second occurrence of Sales to Area. Lastly,
reduce the opacity of the area to something very light, such as 10%. Here is how my final view looks.

33
Dual-axis combination charts, or combo charts, are named
that because they have two axes and they display a combi-
nation of different mark types. For example, you can create
a visualization that displays a measure with bars on one axis
and another measure as lines on the second axis. This is one
of my favorite chart types to use in Tableau because the abil-
ity to add a second axis, and control the axes independently
of each other, unlocks some additional flexibility. This new-
found flexibility creates several practical applications that
can be used to improve your analysis, user experience, and
design.
This chapter will show you how to make a dual-axis combo
chart in Tableau as well as three different ways to use them:
(1) their traditional use (2) a method for making your end user
part of the story and (3) an option for improving the aesthet-
ics of your dashboard.
3 Ways to Use Dual-Axis Combination Charts in Tableau
Chapter 3

34
1. How to Make Tableau Dual-Axis Combination Chart
Let’s start by making a traditional dual-axis combination chart using the Sample – Superstore dataset. Even if this is familiar to you, I’ll
be sharing a second approach that you may not know that will save you a click. This first chart will show sales by year as bars on one
axis, and profit ratio by year as lines on the other axis; both measures will also be broken down by the Category dimension.
To begin, I like to create one of the charts, so I’ll start with Sales by Year by Category.

35
Next, place the second measure (in this case, Profit
Ratio) on the Rows Shelf.

36
At this point, we have two individual bar charts
on two rows. There are two ways we can convert
these two separate bar charts into a dual-axis bar
chart. First, and the way most people learn, is to
click the second measure pill on the Rows Shelf,
and choose “Dual Axis”.

37
The second, and slightly more efficient method, is to
hover over the axis of the second row. While hover-
ing, a green triangle will appear in the upper left-hand
corner of the axis. You can left-click on the green tri-
angle and drag it to the opposite axis of the left axis
on the first row. When you hover over the right side
of the chart, Tableau will show you a dashed line; this
is where the axis will be drawn after releasing the left
mouse key.
In both cases, we end up with a dual-axis bar chart.

38
This isn’t quite a dual-axis combination chart because the mark
type for both charts is Bar, with the bars for profit ratio lying on
top of the bars for sales. For a dual-axis combination chart, we
need a combination of mark types. When you have more than
one measure on the Rows Shelf and/or Columns Shelf, each
measure gets its own Marks Shelf. This means you can edit the
mark types for the measures independently of each other.
Here’s how the final view looks after I change the mark type of
the Profit Ratio measure from bar to line.

39
One word of caution when using the Line mark type. Lines should only be used when there is a relationship between the data points
over time or if they’re being connected by a continuous dimension / measure. Discrete fields are processed in their order on the Rows
Shelf or Columns Shelf in Tableau. So for my example, sales and profit ratio are broken down by the Category dimension first, then the
Year(Order Date) dimension second. That works, but what if we wanted to break the two measures down by Year(Order Date) first, then
Category? Here’s how it looks:

40
Note that we’re now connecting dots with lines for data points that are not related by time. If you’re ever in this situation, I suggest
changing the mark type from Line to Circle to create a dot plot on the second axis.

41
2. Using a dual-axis combination chart to make your
user part of the story.
For my second way to use a dual-axis combination
chart, we will be recreating a portion of my Tableau
dashboard, How Does Your Household Income
Rank?.
The visualization features a curve that shows how each
household income ranks by percentile. This is a com-
mon “descriptive” view in that it describes high-level
statistics. The real value comes by using the second
axis to display where the person using the dashboard
ranks on that curve. This makes the end user part of the
story and is a much more engaging user experience.
To achieve this effect, I used a parameter built in Tab-
leau that would allow the end user to choose any of
the household income options between $2,000 and
$450,000. After making the selection, in addition to the
descriptive curve, the circle moves to the appropriate
place based on the user’s selection. The label also up-
dates with a caption telling the end user what percentile
rank their household income is in.

42
This is a dual-axis combination chart. The curve for the left axis uses a mark type of Line, and the circle is a second measure that only
displays a circle for the end user’s selection on the right axis. The trick to getting just one circle to show up is a simple formula that
computes whether the user’s parameter selection matches the household income value on the Y-axis. Here’s what it looks like:

43
Once I had this calculation, I built the curve on the left axis and put
the measure for the circle on the right axis.
To finalize the view, I synchronized the axes by right-clicking the axis
for “Circle” and chose “Synchronize Axis”. This ensures the circle will
always line up perfectly with the line on the opposite axis. Lastly, I
hid the axis on the right by right-clicking on it and unchecking “Show
Header”.

44
3. Using a dual-axis to improve the design of a line graph
In the previous chapter, 3 Ways to Make Lovely Line Graphs, I pro-
vide a few recommendations for making traditional line graphs more
engaging in Tableau. One of those approaches involves a dual-axis
combination chart; here’s how it’s done. Say you have a line graph
showing a sales by month trend:

45
Now I’ll put the Sales measure on the right axis, synchronize the axes,
and change the mark type for the second axis to Area.

46
At this point we have a dual-axis combination chart with sales by
month as a line graph and sales by month as an area chart. To finalize
the view, I will hide the right axis and reduce the opacity of the area
to 10%.
You can only use the second axis for one purpose at a time, but if you
are not using it for one of the first two reasons above, this third ap-
plication can be an easy way to enhance your traditional line graphs.

47
Dashboard actions, filters, and parameters are three of the
best tactics to use in Tableau because they provide a way to
transfer control of the analysis from you to your end users.
This is critical in data visualization because it helps you allow
discovery for your users and makes the insights they find
easier to retain. In this chapter, I provide an introduction to
dashboard actions and we will walk through three different
ways to leverage dashboard actions to improve your user
experience.
3 Ways to Use Tableau Dashboard Actions
Chapter 4

48
An Introduction to Tableau Dashboard Actions
Before I share three ideas on how to use dashboard actions,
here’s a quick primer in case you are not familiar with this func-
tionality. If you’re comfortable with the concept of dashboard ac-
tions, feel free to jump down to the first tip, Tableau Dashboard
Action 1: Use Every Sheet as a Filter.
Dashboard actions in Tableau allow you to add logic to dash-
board components that create actions somewhere else. For
example, you can add logic that says, “If a user clicks on Dash-
board Sheet 1, I want something to happen on Dashboard
Sheet 2.” If you think about dashboard actions this way, their
setup is very intuitive in Tableau. To set up a dashboard action,
navigate to Dashboard > Actions in the top navigation from any
dashboard view. A dialog box will appear, and when you click
the button “Add Action >” in the bottom left corner, you will be
presented with three options for the type of dashboard action
that you want to add:
1. Filter – Example: If you click on sheet one, sheet two will be
filtered to whatever you clicked on sheet one.
2. Highlight – Example: If you click on sheet one, sheet two will
be highlighted by whatever you clicked on sheet one.
3. URL – Example: If you click on sheet one, open a URL (this
can either be opened on a webpage dashboard component or
in a new browser window).

49
Once you choose which type of dashboard action to add, you are
taken to a new screen where the logic for your dashboard action is
coded:
The “Source Sheets” list shows you all of the sheets you have on the
dashboard where you are adding the action. Any sheets selected in
this list will cause the dashboard action to execute.
The “Target Sheets” list also shows all of the sheets in the dashboard,
but these are the sheets where you want the action to take place.
Pretty intuitive so far, right?

50
From here, there are a few options for your dashboard actions. First,
you can have the action execute on three different interactions (pictured
in the top right corner of the dialog box):
1. Hover – Example: If you hover over the source sheet, the action will
take place on the target sheet.
2. Select – Example: If you click on the source sheet, the action will
take place on the target sheet.
3. Menu – Example: If you hover over the source sheet, a menu of
dashboard actions will appear in the tooltip. Clicking on one of the
menu items will execute the action on the target sheet.

51
You can also tell Tableau what you want to happen if the dashboard
action is cleared (which can be done by clicking escape):
1. Leave the filter – leaves the last dashboard action that happened
in place. If you filtered sheet two by something clicked on sheet one,
the filter on sheet two will stick.
2. Show all values – reverts back to the original view as if no dash-
board action took place.
3. Exclude all values – clears everything off of the target sheet, mean-
ing the target sheet will not show unless a dashboard action is exe-
cuted.
Lastly, you can refine the dashboard action to take place against certain
fields using the “Target Filters” options at the bottom of the dashboard
actions dialog box. By default, the dashboard action will run on every
shared field between the source sheets and the target sheets. If you
want to change the level of detail that a dashboard action runs on a
target sheet, you would need to add a target filter to specify the fields –
essentially telling Tableau how granular you want to be.

52
Tableau Dashboard Action 1: Use Every Sheet as a Filter
Any sheet in a dashboard can be used as a filter by simply hover-
ing over the sheet, clicking the down arrow that appears in the top
right corner, and choosing “Use as Filter”. This is basic Tableau func-
tionality, but it wasn’t until I saw a presentation from Kevin Krizek of
Tableau, that I realized it would be good practice to allow users to
use every sheet in a dashboard as a filter. Adding this functionality to
your own dashboards gives your users flexibility in choosing how they
want to look at the data.
Let’s take a look at how this would work with a sample
dashboard that I often create while speaking about Tab-
leau. Here is the original view:

53
I will now choose to use every individual dashboard sheet
as a filter for the entire dashboard by hovering over the
sheet, clicking the down arrow that appears in the upper
right, and selecting “Use as Filter” (on all three sheets):

54
Now when I click on any sheet, the other sheets are fil-
tered to whatever I clicked on. For example, if I click on
Washington in my map view, the trend line and bar chart
sheets will be filtered to just that state:

55
What is actually happening behind the scenes when I
choose to use a dashboard sheet as a filter is that Tableau
is automatically creating a dashboard action like shown in
the dashboard actions introduction above. You can con-
firm Tableau created dashboard actions by navigating to
Dashboard > Actions.
The good thing about setting up each dashboard as a
filter instead of sharing one dashboard action between all
of the source sheets is that you can refine the actions
independently of each other. For example, the bar chart
doesn’t add much value when it is filtered to just Washing-
ton as pictured above. Maybe it would be better if I added
a target filter that filtered the bar chart to Region instead of
State when I click on the map. On the other hand, I would
like the map to show just one state on the map if I click
an individual state on the bar chart. In order to have these
two different levels of filter granularity, I would need two
separate dashboard actions.

56
Tableau Dashboard Action 2: Embed YouTube Videos
in a Dashboard.
This is a tip I first picked up from Ben Jones at his excellent blog,
DataRemixed.com. The first time I embedded a video in a Tableau
dashboard was my 2013 viz, MLB Integration by Team.

57
This novel effect was actually quite easy to create in Tableau. The
only tricky part is finding the correct YouTube links and having the
YouTube links as a field in your underlying data source. Here’s a look
at the underlying data for this viz:

58
To find the correct link to use in your data source, follow
these steps:
1. Find the video you want to embed on YouTube.
2. Click the Share icon below the video.
3. Click the Embed tab.
4. Copy the URL that appears between the quotation
marks.

59
Now that you have the data, follow these steps to use dashboard ac-
tions to embed a YouTube video in your Tableau dashboard:
1. Add a “Web Page” dashboard object by dragging and dropping it
on your view from the left navigation of a dashboard view. In my case,
I used a floating Web Page object so that I could make it the exact
same dimensions as the scoreboard; providing the illusion that the
video is being displayed on the jumbotron. When you add the Web
Page object, Tableau will ask you to enter the URL for the page you
want to display; leave this blank for now because we will be using a
dashboard action to provide these instructions.
2. Add a dashboard action by navigating to Dashboard > Actions >
Add Action.
3. The dashboard action should be a URL action. You can refine the
settings to have the action run on Hover, Select, or Menu; I have cho-
sen for the action to run on Select (which is the same as click).
4. Lastly, for the URL, click the arrow that appears next to the empty
URL box. You should be shown a list of options including the URL field
in your underlying data. Click the URL field so that the video associat-
ed with a particular record will start when the action is run.
You can see on the right how my final dashboard action looks.
Now if I click a name on the sheet called “Player” that has a corre-
sponding video link, the YouTube video will load in the empty Web
Page object that I added. The videos can be consumed right there in
line with the rest of the Tableau viz!

60
Tableau Dashboard Action 3: Do a Google Search or
Google Image Search from a Dashboard.
One of the most effective implementations of my third tip was in the
winning entry of 2015 Iron Viz Championship by Shine Pulikathara.
In the viz, users can explore news stories or related images by fol-
lowing links provided within the Tableau dashboard for thousands of
different data points. The first time I integrated functionality that would
do a Google Image Search from a Tableau dashboard was in a viz
I created for my wife to document our travels, We’re Not in Kansas
Anymore. Clicking on any location will open a new browser with a
Google Image search for that location.

61
1. Go to Google Images and search for one of the locations.
2.RecordtheURLthatappearsinthebrowser.AsearchforKansasCity
resulted in this URL: https://www.google.com/search?q=kansas+c-
ity&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiH6eqWhoDKAh-
VWz2MKHctYBJsQ_AUICSgD&biw=1366&bih=643
3. You can keep the entire link, but all that you actually need is: https://
www.google.com/search?q=kansas+city&tbm=isch – this URL in-
cludes the query (Kansas City) and tells Google to show results on
the image tab (isch = image search).
4. Add a dashboard action by navigating to Dashboard > Actions >
Add Action
5. The dashboard action should be a URL action. You can refine the
settings to have the action run on Hover, Select, or Menu; I have cho-
sen for the action to run on Select (which is the same as click).
6. Lastly, for the URL, paste the URL that you recorded from the
search above. Replace the portion of the URL for the query, which is
the text immediately following the “?q=”, with a field from your data.
You can add a field from your data source by clicking the arrow that
appears next to the empty URL box. I wanted to run a search for
each city, so I used the field <City> from my data source.
Here are the steps required to create this user experience:

62
Here’s how my final dashboard action looks:
Now if I click a place on my map, a Google Image search is exe-
cuted with the name of that city (from my underlying data) as the
search query!
This chapter has provided an introduction to dashboard actions
in Tableau, showed you how to use every sheet as a filter, how to
embed a video in a Tableau dashboard, and how to do a Google
search from a Tableau dashboard. All three of these dashboard ac-
tion examples share a common thread of allowing discovery, one
tactic for improving the retention of insights for you and your audi-
ence.

63
Google has a number of powerful tools that can help with
your business analyses. In addition to the native Google
Analytics Tableau connection which allows you to create
customized Tableau dashboards from your web analytics
data, other Google services can be integrated with Tableau
through the use of dashboard actions.
3 Ways to Use Google with Tableau Dashboard Actions
This chapter will show you how to (1) do an image search,
(2) view your paid search ads, and (3) lookup a Google
Trend, all from within a Tableau dashboard.
The following tips have several benefits including: efficiently
adding a visual impact to your dashboards, providing con-
text to you and your end users, and improving your analyses
with very little manual effort.
If you need a crash course on dashboard actions, check out
the previous chapter, 3 Creative Ways to Use Tableau Dash-
board Actions. Then come back and learn the new ways to
improve your Tableau dashboards by integrating Google!
Chapter 5
G

64
How to add a URL dashboard action to a Tableau
dashboard.
To do a Google image search, view your Google paid search ads, or
lookup a Google Trend, you will need to add a URL action to your
Tableau dashboard. To lay the foundation for this tutorial, I am going
to make a simple dashboard. First, I’ll place a horizontal layout con-
tainer on a new dashboard. Within that layout container, I’ll place a
bar chart showing Sales by Sub-Category and a Web Page object.
Note that when you add the Web Page object, Tableau will ask you to
enter a URL, but you need to leave this blank for now.

65
At this point, my dashboard looks like this. Note that the
blank space on the right side of the horizontal layout con-
tainer is the Web Page object. This will soon be filled with
a Google image search, Google paid search ads, or Goo-
gle Trends.

66
To add a URL dashboard action, navigate to “Dashboard >
Actions…”, click “Add Action”, and choose “URL…”.

67
3 ways to integrate Google with Tableau
URL actions
When doing a Google image search, a Google search (which contain
paid search ads), or a search for a Google Trend, a URL is generated
with a query string. Here is how each respective URL looks when
searching for the top Sub-Category (Phones) from our dashboard:
Google Image Search: https://www.google.com/search?q=phones&tbm=isch
Google Search: https://www.google.com/search?q=phones
Google Trends: https://trends.google.com/trends/explore?q=phones

68
I’m consolidating all three examples because they all
work the same way. Depending on which of the three
tactics you want to execute, you will use the respec-
tive URL from above. Here’s how my URL dashboard
action looks if I wanted to set up a traditional Google
search to see if my paid search ads are showing up
with my competitors’.

69
Instead of keeping phones as a static search, we
can replace the text after “?q=” with a field from
our dashboard using the right-arrow seen next to
the URL.
Here’s where the magic happens.

70
Here’s how my URL dashboard action looks after replacing
“phones” from my query with the Sub-Category dimension
from my dashboard.

71
The way this is set up, now when I click on any of the
bars on my dashboard, the Web Page object on the
right will be filled with a Google search! Here’s how the
dashboard looks after clicking on the Tables Sub-Cat-
egory.

72
Here’s how the same view would look if I used the
Google Image Search URL instead.

73
Lastly, here’s how the same view would look if I used
the Google Trends URL.
If you don’t like the way the web page looks within the
Tableau dashboard, follow the same steps from this
tutorial but do not add a Web Page object. If there is
no Web Page object to fill with the URL from the URL
dashboard action, a new browser window will open
outside of Tableau instead.

74
The “describe” feature in Tableau is one that somehow took
me years to stumble upon, but is now one of my favorites.
If you’ve heard of this feature, you’ve most likely used it to
describe an individual dimension, measure, set, or parame-
ter. Right-clicking on a field and choosing “Describe…” gives
you information such as the data type and which table it
comes from, but there are several other ways to use the de-
scribe feature in Tableau to help you speed up your learning
and analyses.
This chapter will show you (1) how to get the most out of the
aforementioned usage, (2) a method for reverse engineering
somebody else’s (or your own) Tableau workbooks, and (3)
a way to view underlying formulas and parameter allowable
values.
These tips have several benefits including saving processing
time of your VizQL queries, speeding up your learning or re-
minding you of your previous approaches, and making your
calculated field writing more efficient.
3 Ways the Describe Feature Can Help You Use Tableau
This chapter will use the Super Sample Superstore dash-
board to show you three different applications of the de-
scribe feature in Tableau.
Chapter 6

75
Using “Describe…” to save processing time
As mentioned in the introduction, if you’re
familiar with this feature, you’ve likely right-
clicked on an individual field and chose “De-
scribe…” to learn more about the field’s prop-
erties.
Here’s what is shown when doing this for the
Segment dimension in the Sample – Super-
store dataset.

76
My favorite part of the description when used
with a dimension is that if you click the “Load”
button pictured in the bottom left corner of the
window, Tableau will provide a preview of the
first 20 dimension members. Before I knew
about this feature, I would drag and drop the
field onto the view to get an idea of what di-
mension members were in the field.
Unfortunately, this meant that Tableau had to
query the data source to visualize the answer,
which could take quite some time depending
on the size of my dataset. The describe feature
is much more efficient and gives me an idea of
what dimension members are in the field with-
out requiring me to create a new view/wait for
processing.
Here’s how the Describe Field information
looks when loading the dimension members
for the Segment dimension.

77
A method of reverse-engineering
Sometimes I feel like the younger me is smarter than the
current me. I don’t know whether to laugh or cry when I do a
Google search, only to answer my own question with an old
blog post I wrote. Other times, I’ll go back to old workbooks
to remind myself how I executed a certain tactic. I’m also a
big proponent of Tableau Public and am always encouraging
people to download dashboards they like to “look under the
hood” and see how they were created.
Whether you are reverse-engineering your own or somebody
else’s work, this next tip will help. Even if you’ve heard of
describing fields, you may not know that you can describe
entire sheets.
Here’s how a sheet description looks, which can be ac-
cessed by clicking “Worksheet” in the top navigation, and
choosing “Describe Sheet…”.

78
This provides so much information that I actually ran out of
room in the screenshot. In addition to the information pic-
tured, you can also see all of the worksheet’s parameters as
well as their current values, and even information about the
data source being used to generate the worksheet.
Most of this information can be seen by looking at the loca-
tion of pills on the Rows Shelf, Columns Shelf, Filters Shelf,
and Marks Cards – but not all of it. For example, you are
now able to see whether or not the marks are stacked and,
in this example, view the underlying calculation for the “Date
Equalizer with Granularity” field.
Not only does ‘Describe Sheet’ provide a concise total pic-
ture of what’s happening in the worksheet, but you can use
the Copy button pictured in the bottom-left corner of the
previous image to copy and paste the text into a notepad
or Word document. You can then use the code to recreate
formulas you may not otherwise be familiar with as calculat-
ed fields.

79
Calculated Field Writing
Speaking of writing calculated fields, the describe feature also has ‘an
app(lication) for that’ – see what I did there? Let’s say that instead of
getting the formula for the “Date Equalizer with Granularity” calculat-
ed field, or just to take a closer look, we right-clicked on the field and
chose “Edit…”. This would open a calculated field dialog box that
looks like this:

80
Clicking on anything colored blue, purple, or orange will give you ad-
ditional information in the ‘fly-out’ box on the right-side. Here’s what
happens when I click “DATETRUNC”:

81
When clicking anything that’s purple (parameters) or anything that’s
orange (fields), you will see the option to describe them. For param-
eters, I like to use this describe button to see all of the allowable val-
ues, which in this case, helped me write the CASE logic.

82
For calculated fields, I like to use the describe button to copy and
paste underlying code. While you can view the underlying code on
the right by just clicking on an orange calculated field, using the de-
scribe button opens more information including text which can be
copied.
In both of these cases, I’m able to write new calculated fields much
faster because I don’t need to close the calculated field window I am
working in to re-open a parameter to see its allowable values or re-
open a different calculated field to take advantage of code that was
already created!

83
One of the biggest advantages to using a tool like Tableau is
that the software can do much of the ‘heavy lifting’ for you.
For example, you can build in logic to improve the usability
of your dashboards once, and have it work for you or your
end users from that point on. One application of this is to
add alerts to your dashboards that help communicate notifi-
cations or insights.
You may want to use alerts to notify users or remind yourself
that a certain filter is on. Perhaps you have specific perfor-
mance thresholds that are tolerable to your business, but
want to be alerted somehow if performance is ever higher
or lower than expected. Adding alerts to your dashboards
helps reduce the time to insight and elicit action that helps
your business – the primary goal of analytics. This chapter
will cover three different examples of dashboard alerts.
3 Ways to Add Alerts to Your Dashboards
Chapter 7

84
Alert 1 – Date settings
The first type of alert that I frequently use in my own dashboards communicates which dates are being
displayed and, if I’m using a line graph, how finely the dates are aggregated (daily, weekly, monthly, etc.).
This alert serves two key purposes: (1) it clearly communicates how current the data is, and (2) helps avoid
confusion in the case that the data has not updated or a view doesn’t look as expected due to the aggre-
gation. Here is an example using the Sample – Superstore dataset:
To create this alert, simply start a new worksheet and make a text-based view by adding the information
you want included in the alert to the Text Marks Card. In this case, I added MAX(Order Date), MIN(Order
Date), and the ‘Date Aggregation’ parameter. To add the two min and max dates, I right-clicked and
dragged the ‘Order Date’ dimension onto the Text Marks Card, which allowed me to select the date field I
wanted to display.

85
Once you have the information you want on the view, you can click
into the Text Marks Card to format the text and written logic as you
wish. At this point, your text sheet should look like this:
Finally, ensure the Order Date filter on your line graph is applied to this
text sheet. This way, when an end user changes the date range, the
MIN and MAX dates will change to match the filter.
For more, see How to Change Date Aggregation in Tableau Using
Parameters.

86
Alert 2 – Dynamic Labels
Wouldn’t it be great if mark labels only showed up when something
extra important happened? This is actually straightforward in Tab-
leau. The trick is to build your logic for what’s “extra important” in a
calculated field, then use that calculated field as your label. Using the
same sales over time example from above, here’s a look at dynamic
labels in action:

87
Notice that I have placed a calculated field called ‘Dynamic Label
Alert’ on the Label Marks Card. Here is the underlying logic for that
calculated field:
This is a simple example, but you can code the logic in the calculated
field to alert you when anything important to you occurs. Perhaps you
want to know when a goal is met or if any marks are outside of one
or two standard deviations from the mean.

88
Alert 3 – Heat map dashboard with optional
Tableau Server email
In the third dashboard alert example, we will again leverage calculat-
ed fields. Only this time, instead of adding our logic of interest to the
Label Marks Card, we will add it to the Color Marks Card – creating
a heat map that immediately draws attention to our best and worst
performing segments.
Let’s imagine a C-Level executive has requested a dashboard show-
ing the sales by region and product sub-category. They normally re-
ceive this information in a spreadsheet, but Tableau allows us to add
value by immediately surfacing the most pertinent information. We
decide to add value to the existing crosstab by alerting the execu-
tive in-line with the raw numbers whether the sales for a particular
segment are at or below 40% of last year’s sales or at or better than
160% of last year’s sales.
This logic looks something like this under the hood:
IF [YoY Sales Index] <= 40 THEN “Bad Alert”
ELSEIF [YoY Sales Index] >= 160 THEN “Good Alert”
ELSE “No Attn Needed”
END

89
Once this calculated field is created, you can add it to the Color
Marks Card and change the mark type to Circle, creating a view
like pictured on the right.
A high-level dashboard like this can be subscribed to in Tableau
Server or Tableau Online, dropping the most current overview
in your or your executive’s inbox every morning or week. From
here, they can decide for themselves based on the alerts if they
need to click through to a more robust, interactive dashboard on
Tableau Server or Tableau Online for further analysis.
Note that this type of alert dashboard can be coded to any com-
parison you wish, such as performance compared to a goal,
competitor, or date range. If you are comparing relative dates
year over year (such as “last week”), use Week Number or an
equalized date to ensure there is data in both years.
This chapter shared just three ways to add alerts to your dash-
boards, but the possibilities are almost limitless. Experiment with
elements of these three approaches to design the alerts that
make the most sense for your business and stakeholders.

90
ASCII, or American Standard Code for Information Inter-
change, is the standard when it comes to computers con-
verting numbers into readable text. In addition to all of the
ASCII text characters, Alt codes were introduced to cover
all of the characters not available on a computer’s hardware.
While the primary purpose of these alternative symbols
was to provide characters that required accent marks and
foreign-language characters with different styles, there are
many other symbols available on your machine when you
hold the “Alt” key while entering a numeric code.
Since these codes exist, there are several characters you
can use to enhance your data visualizations.
This chapter will show you how to dynamically show increas-
es and decreases with the ▲ and ▼ characters, how to format
with the ★ and • symbols, and how to create a viz in tooltip
with the Alt code.
3 Ways to Use Alt-Code Characters to Enhance Your
Tableau Dashboards
Chapter 8
★ ▲ •

91
In my post, How to Dynamically Format Numbers in Tableau, I illus-
trate how to provide a dynamic number format whether the number is
positive or negative, regardless of the data type, and even when the
number has a prefix and/or suffix. While that is my favorite approach
when dealing with more than two scenarios, if I am only trying to illus-
trate a positive or negative change, I like to format the numbers with
an up (▲) or down (▼) triangle.
To use any of the Alt codes in this chapter:
The Alt code for a triangle pointing up is 30 and the Alt code for a
triangle pointing down is 31. If you are on a laptop and don’t have
access to the Num Lock key, you can also just copy and paste the
characters within this chapter.
Alt Code 1: Dynamically formatting numbers
with triangles to show changes in performance
1. Ensure the Num Lock key is turned on
2. Hold the ‘Alt’ key while entering the numerical code for the symbol
3. Let go

92
To show you how to put these into practice, we will be recreating one
of the triangle indicators from the Super Sample Superstore dash-
board.
In the dashboard, positive changes are illustrated with the up trian-
gle and negative changes are illustrated with a down triangle. This is
a simple way to use psychological schemas (discussed in the next
chapter) to communicate the insight efficiently.

93
This is achieved by custom formatting a measure in Tab-
leau Desktop. Here’s how my Sales Callout from the pre-
vious screenshot looks ‘under the hood’.

94
Note that this entire view is generated by just two measures: CP Sales
and Sales Difference. The Sales Difference measure is what is being
formatted into the up and down triangles. To do this, right-click on the
measure you want to format and choose “Format…”.

95
After clicking, a new formatting pane will appear on the left.
Choose “Numbers”, then “Custom”. This is where you can copy
and paste the up and down triangles, separating them with a
semicolon “;”. Whatever symbol you place before the semico-
lon will show up when the value is positive; whatever symbol
you place after the semicolon will show up when the value is
negative.

96
For ease of this illustration, and to provide myself flexibility,
I often like to create individual elements that can be com-
bined in larger calculations. That being said, in this case,
I could have also simply formatted the CP Sales measure
with this “▲$#,#; ▼$#,#” to get the same effect with just one
field. One disadvantage to the latter approach is that the
sizing will be the same for the entire field (i.e. I can’t have
smaller triangles with larger numbers).
Lastly, you can add a third format by entering a second
semicolon followed by the format. For example, sometimes
I use a third format to communicate when something is not
applicable or available to display as a number.
The custom format would look something like this “▲$#,#;
▼$#,#; -”. This custom format would display an up triangle
with a dollar sign when there was a positive dollar change; a
down triangle with a dollar sign when there was a negative
dollar change, and a dash when there was no change or
the calculation couldn’t be computed.

97
Alt Code 2: Formatting your visualizations
with the star and bullet symbols
Alt code symbols can also be used as a way to improve the format-
ting and add a unique style to your dashboards. One of the most
common characters I use is the bullet (•), or Alt code 7. This symbol
can be used in ordered lists, but also doubles as an alternative ap-
proach to color legends. I prefer the circle shape to the default color
legend squares in Tableau, particularly when using a circle mark type
as you would with a scatter plot.
Here is an example from my visualization, 2½ Minutes to Midnight.

98
In another example, I took this a step further by integrating the
star symbol (★), or Alt code 9733. In soccer (football), it is tradi-
tion to display a star over the team’s crest for each champion-
ship that they’ve won. So in my viz, 2017 Major League Soccer
Standings, there is a field in the underlying data for champion-
ships won. Instead of displaying the number of championships,
I put one star symbol for one championship, two star symbols
for two championships, and so on. That way when a team is
selected that has won at least one championship, the stars
representing their championship(s) appear in the dashboard.

99
This same effect could have been achieved with a calculated field that
tells Tableau how many stars to display depending on the number of
championships won. The formula would look something like this:
IF [Championships Won] = 1 THEN “★”
ELSEIF [Championships Won] = 2 THEN “★★”
ELSEIF [Championships Won] = 3 THEN “★★★”
ELSEIF [Championships Won] = 4 THEN “★★★★”
ELSEIF [Championships Won] = 5 THEN “★★★★★”
END
“A picture tells a thousand words” and these Alt code characters are
a way to pack a lot of information into a single symbol. For the Kansas
City fans in attendance for the coldest game in MLS history, a cham-
pionship that went to a 10-round penalty kick shootout (the longest
in MLS history), that star reminds them of quite a bit.
These are just two ideas for using Alt codes to format a visualization,
but there is an entire site dedicated to different options.

100
Alt code 3: How to make a bar chart viz in tooltip
with squares or rectangles
<update> Tableau 10.5 with ‘Viz in Tooltip’ was released in January
2018, so this tip is finally antiquated! To learn more about this new
functionality and see one application, read How to Add an Image to a
Tableau Tooltip. </update>
While we have been excitedly awaiting the ‘viz in tooltip’ functionality
that Tableau is currently working on, I have been trying to share alter-
native ways to add value to tooltips. Viz in tooltip allows you to show
a secondary data visualization when you hover over a data point on a
primary data visualization on a view.
Believe it or not, Andy Cotgreave (Tableau evangelist and data viz
hero), came up with a creative way to do this nearly seven years ago.
Seriously… download the workbook in his post and it was made with
version 6!
The tip involves combining a parameter with a string of Alt code
squares (Alt+9632) or rectangles (Alt+219) with calculated fields that
compute how many symbols to display. As Andy has had seven years
to optimize his approach, and I do not have anything to add at this
time, I’m going to point you his way for this last tutorial.
For two more recent posts about adding value to tooltips, see:
– How to Make Dynamic Tooltips in Tableau
– How to Add a Dimension to a Tooltip in Tableau

101
Whether you are aware of it or not, you are constantly recognizing and
processing patterns in your everyday life. Think about when you go
to dinner at a sit-down restaurant that you’ve never been to before.
Even though you’re trying the restaurant for the first time, you will have
some expectation about the order of events, which usually looks like
this:
3 Ways Psychological Schemas Can Improve Your
Data Visualization
Chapter 9
– You walk in and are greeted by a host or hostess who shows you
to a table
– The waiter comes by to introduce themselves and takes your drink
order
– After returning with your drinks, the waiter takes your dinner order
– Throughout the meal, the waiter may stop by every once in a while
to make sure you’re doing okay and refill your drinks
– After the meal, the waiter will make a bad joke about ‘saving room
for dessert’
– After declining, they will either produce your bill from their pocket or
run over to the register to get it for you
– You pay and go on your way

102
This is one of many examples of a psychological schema (not to be
confused with database schema) in your everyday life. These pat-
terns help society align diverse audiences and help us process vary-
ing situations very efficiently. These schemas are so powerful and
ingrained that a disruption to the pattern can be confusing and chal-
lenging to overcome. As one extreme example, imagine showing up
to the restaurant from above and having the waiter bring you a check
before you’ve sat down.
The restaurant pattern goes in an intuitive order so it is unlikely to vary
much, but you also create schemas that are personal to you based
on your own life experiences and worldview. These expectations help
you avoid ‘reinventing the wheel’ because you’ve experienced the
same or similar situation before and know how to handle it.
Schemas play an important role in data visualization because they
have the ability to make or break the two biggest benefits of visu-
alizing data: reducing time to insight and improving the accuracy of
insights. Tap into your audience’s schemas and you improve their
experience; disrupt their schemas and you run the risk of leading your
audience in the wrong direction.
This chapter shares three ways to leverage schemas to improve your
data visualization.

103
Schema 1: Spatial Context
Maps help us process data because in addition to the data point,
they provide spatial context that help our analyses. Consider the fol-
lowing bar chart showing the lowest cost per section to attend Super
Bowl 50:

104
This a good data visualization within best practices, and there
are definitely insights to be found in this chart. However, adding
spatial context immediately helps the analysis make sense, even if
you are not familiar with the stadium where this game was played:
I can use the schema I’ve constructed in my mind from my expe-
riences buying tickets to many sporting events over my lifetime to
know that the lower and closer to midfield you are, the more ex-
pensive the ticket will be. This will help reduce my time to insight
because it’s much faster for me to determine if the numbers on
the bar chart make sense to me intuitively or if there is a disruption
to my schema, which in this case would also lead to insight (i.e. if
lower bowl tickets are going for less money than the upper deck).
Depending on what story you are trying to tell, it may make sense
to display a map like this in addition to, or even instead of, the
bar chart. For my Cost of Attending Super Bowl 50 visualization, I
chose to show the stadium map and a line graph.

105
Schema 2: Icons / Shapes / Symbols
A picture tells a thousand words. The second schema that can im-
prove your data visualization is the use of icons, shapes, and/or sym-
bols. There’s a thin line between graphics that enhance a data visu-
alization and chartjunk, but when done tastefully, graphics have the
ability to provide much more information than words alone.
At a basic level, think about how much value a “+” or “-” sign adds
when it precedes a number on a dashboard. When used to show if
there was a positive or negative change in a KPI, just one character
reduces the time to insight and increases the accuracy of insights.
Arrows or triangles pointing up or down work the same way.
That’s a simple example, but many graphics work in this way be-
cause we have preconceived notions about what they mean. Take a
look at the navigation I used on my visualization, The Odds of Going
Pro in Sports (pictured to the right).
I used icons instead of words to display the different sport options.
In my opinion, this makes the view more engaging, but icons also
provide the advantage of reducing, and often eliminating, language
barriers.

106
In another example, I used a polygon map of a football player
to help illustrate what body parts cause the most collisions in
the NFL:
I could have simply made a bar chart by collision source, which
would be a fine approach, but by overlaying the heat map onto
the player’s shape, the viewer can tap into their existing sche-
mas to process the view and discover insights.

107
Schema 3: Color
For better or worse, I bet you associate green with good and red with
bad. I’m not exactly sure where that preconception was born, but it
seems to be with us to stay. It is a schema. You don’t have to teach
your audience what red and green mean; they know (or think they
know, so be careful!).
I don’t recommend this color combination for both scientific (color
blindness) and personal reasons (I believe it’s ugly), but this is an ex-
ample of a schema you can leverage to help your audience make
sense of your data visualizations.
Being aware of your audience’s existing associations can help you
help them decrease their time to insight and improve the accuracy of
their insights. It works both ways though, so be careful not to com-
pletely disrupt their schemas. If you’re making a visualization about
fruit, don’t color oranges purple and grapes orange.
If you’re using color outside of the common green/red or blue/orange
color palettes, be consistent so your audience becomes conditioned
to understand your use of color.
Leveraging these three schemas in a thoughtful way can go a long
way toward maximizing the two biggest benefits of data visualization:
decreasing the time to insight and improving the accuracy of insights.
At the very least, be aware that your audience has their own precon-
ceptions, and disrupting them can make it more challenging for your
audience to find value in your data visualization.

108
Despite being one of the least effective means of communicating data,
I often see Tableau pie charts in corporate dashboards and Tableau
Public visualizations. New users likely see pie charts as an easy way to
spruce up their dashboards, but they are doing themselves a disservice
because pie charts increase time to insight and reduce accuracy of
insights – the opposite of what we are trying to achieve with data visu-
alization. I’ve talked before about the science behind why you shouldn’t
use pie charts, so this chapter will be different.
When I share the shortcomings of pie charts, I am usually asked, “…
but if I can’t use pie charts, then how do I show a parts of a whole
relationship?” Despite the limitations of pie charts – especially the fact
that we can process bars more efficiently than the areas of a pie – this
is still one of the most common questions I receive during my Tableau
trainings. This inspired me to document some better alternatives to
using pie charts in Tableau.
3 Ways to Make Charts More Useful Than Pies
Why does Tableau allow pie charts in the first place?
You may be wondering, if pie charts are so bad, why does Tableau
even allow you to build them with Show Me or by changing the mark
type to ‘Pie’?
Chapter 10

109
When pie charts were first introduced to Tableau, they
were meant to be used for the specific purpose of being
a secondary mark type on a filled map. You may have
seen this example from Tableau where they show the
sales by category by US state using a pie chart on each
state.
In this example, the colors on the filled map represent
the total sales per state, and the pie is used to show
the make-up of total sales in each state. In this scenario,
using pie as the secondary mark type is the only way to
accomplish this view.
Though their intentions were good, Tableau let the genie
out of the bottle by introducing this mark type. I have ac-
tually never seen this intended use in a real dashboard,
but users have instead adopted pie charts in several ways
that are outside of best practices. Even in this example,
you basically see 48 or so little peace signs because it
is almost impossible to differentiate between the three
categories. In this chapter, I will share a couple of alterna-
tives to pie charts while building up to my recommended
approach to visualizing a parts of a whole relationship.

110
Tableau pie chart alternative one: Bar Chart
I have two rules if you absolutely have to use pie charts in
your Tableau workbooks. The first is to use five slices or
fewer including “Other”. The “Other” slice acts as a catch-all
for the remaining slices outside of the top four. More im-
portantly, pie charts should never be used in a time-series
analysis. So my first pie chart alternative is to simply use a
bar chart, which is a great choice for comparing categorical
values at one point in time.
One thing you lose in this approach compared to the map
above is the quick comparisons between states. However,
you can use Tableau dashboard actions to achieve some-
thing similar by having the bar chart update when a state is
clicked on or hovered over.
Another reason I like this approach is you gain real estate to
include the actual sales numbers and/or the percent of the
whole that each category is contributing.

111
Tableau pie chart alternative two:
Stacked Bars or Areas
Another Tableau pie chart substitute would be to use a stacked bar
chart. While this option is slightly better than a pie chart, I do not like
this alternative as much because it is challenging to compare trends
across the view unless the stacked bar is on the bottom. On the
positive side, a stacked bar adds some value because it is easier to
process the category on the bottom, easier to process the value of
the whole, and you have additional real estate to add context when
compared to a pie.
It is easy to convert a bar chart to a stacked bar in Tableau by simply
removing the dimension that is creating each bar from the Rows or
Columns Shelf. With a stacked bar, the top of the highest bar rep-
resents the total, and each color below represents a contribution to
that total.

112
Bar Chart: Before Bar Chart: After (Stacked Bar)

113
Whether you use a bar chart or a stacked bar chart,
the values are for one point in time. For me, these chart
types do not provide much value because they get stale
very quickly in a corporate dashboard. In other words,
the bars likely will not fluctuate a significant amount from
week to week or month to month. Even if they do, be-
cause you are always looking at one point in time, you
lose the comparison to prior time frames.
If you are going to use stacked bars, I suggest you use
them to show how the distribution is changing over time
(i.e. have one stacked bar for each time period). To take
this a step further, you can add a quick table calculation
to your measure called “Percent of Total” and change
“Compute using” to “Table (Down)” to see what percent
of the whole each category represented during each
time frame.
To accomplish this, start by adding a table calculation
for ‘Percent of Total’ to the measure by right-clicking the
measure on the view (or clicking the down arrow on the
measure’s pill), hovering over “Quick Table Calculation”,
and choosing “Percent of Total”. Then change the direc-
tion of the table calculation to Table (down) instead of
the default Table (across) by clicking into the measure’s
pill again, hovering over “Compute Using”, and choosing
“Table (down)”.
This table calculation will make every bar’s height 100%,
then each color represents a share of that 100%. For a
more cohesive view, change the mark type from Bar to
Area to get a result like pictured to the right.

114
Tableau pie chart alternative three:
My Recommended Approach
I mentioned that we would be building up to my recommended ap-
proach, and while the alternatives provided to this point are all more
effective than pie charts, they have their own limitations. Stacked ar-
eas like the one shown in the previous example can be challenging
to decipher because unless the slice is on the bottom, it is difficult to
precisely read the trend of each individual slice.
The first thing I recommend for the optimal parts of a whole visualiza-
tion, is to change the mark type from Area to Line:
It is now easier to see the trend of each individual category. In this ex-
ample from the Sample – Superstore dataset, the lines follow a similar
trend so there is quite a bit of overlap. Clicking on the color legend
highlights each category to help illustrate each individual trend.
We can now see the sales contribution in percentages of each cat-
egory to the total sales over time. One piece of context we lose with
this approach is whether the total sales amount is trending up or
down. The last thing I recommend is placing the Sales measure on
the opposite axis, which creates a dual axis line graph. By default,
Tableau colors the total sales by category. In this case, we only care
about how the total sales amount is trending over time, so remove
Category from the Color Marks Card on the SUM(Sales) Marks Shelf.

115
You are left with four lines instead of three, which is causing even
more overlap. Total sales is a secondary insight, so I suggest
changing its mark type to area and washing it out. To do this,
navigate to the Marks Shelf for SUM(Sales) (without the Category
dimension on the Colors Marks Card), change the mark type to
‘Area’, and change the opacity by clicking on the Color Marks
Card. Finally, you can add total sales to the Tooltip Marks Card
on the Percent of Total Sales Marks Shelf so that both the per-
cent of total and total sales show up when you hover over each
data point. Your finished product will look like the image on the
right.
In review, in this chapter we have evolved our visualization of
a parts to whole relationship from a static pie chart during one
point in time, to a dual-axis combination chart showing how the
distribution changes over time. We did this all without losing the
context of how our total is trending.
This alternative to pie charts in Tableau will help reduce your time
to insight, while also making your analysis more accurate, pre-
cise, and actionable.

116
According to Google’s dictionary, a mission statement is “a formal
summary of the aims and values of a company, organization, or indi-
vidual.” Some of these stated missions are quite broad, leaving a lot
of runway to innovate while keeping track of the business’ original
purpose. Consider Microsoft’s, “Our mission is to empower every
person and every organization on the planet to achieve more.” Oth-
ers are laser-focused on a specific product, such as Honest Tea’s,
“to create and promote great-tasting, healthy, organic beverages.”
For me, a great mission statement is short, incorporates primary
values, and provides some direction. The most important aspect of
mission statements is that they help in decision making because
they remind stakeholders of the purpose at hand. The idea is that
these short statements can scale to keep everybody pulling in the
same direction.
You’ve likely at least heard of mission statements, if not a few fa-
mous examples, but have you considered them in the context of
data visualization? This chapter shares my data visualization mission
statement and how it helps me solidify some of my opinions includ-
ing why I believe data visualization is superior to spreadsheets and
why I don’t use pie charts.
3 Ways I Make Data Visualization Decisions
Chapter 11

117
My Data Visualization Mission Statement
When I started my company, I put a lot of thought into my mission
statement and ended up on, “Be the best-possible partner resource
for translating data into valuable information.” Whether that’s through
a training, dashboard development, or discovery analytics, these
twelve words help me decide what projects to partner on. If I don’t
have the capacity or skill alignment to be the best choice, I don’t try
to get the project. If the project isn’t related to turning raw data into
value, I don’t try to get the project. I have no problem telling a poten-
tial partner this because I don’t want them to waste money, and for
me to waste time.
This mission statement has helped guide me where to partner, but I
also have a set of principles I follow once I start working on a data
visualization project. While somewhat unorthodox from a traditional
mission statement, I believe it fits the definition from above. My data
visualization mission statement is:
1. Reduce the time to insight
2. Increase the accuracy of insights
3. Improve engagement
If these three principles look familiar, it’s because I also call these the
benefits of data visualization. If I ever have a decision to make while
I’m creating a data visualization, I ask if the change will accomplish all
three of these things. If it fails at any one of them, I simply don’t do it.

118
My favorite example, and the way I often get an audience to evolve
from their spreadsheet mentality, is to show the difference between
a raw table of data and a highlight table. When adding preattentive
attributes to improve processing time, you always (1) reduce the time
to insight and (2) increase the accuracy of insights. I also argue that
a highlight table is much more (3) engaging than the raw table, so all
three criteria are met.
I wouldn’t be doing what I’m doing if I didn’t believe data visualization
was the key to understanding data, but just illustrating that these
principles affirm my reasoning. Let’s look at another example: pie
charts. When I argue against the use of pie charts, it’s almost become
a humorous debate. I’m often confronted with people who are just
positive they have the one perfect use case where they are forced to
choose a pie.
I want to go on the record to say that when I recommend avoiding
pie charts, it’s not because I’m a data visualization elitist living up
on the hill in my castle. It’s because of my data visualization mission
statement. While it can be argued that pie charts are more engaging
than a bar chart, they fail relatively dramatically at reducing the time
to insight and improving the accuracy of insights.

119
Pie Chart Sorted Bar Chart
Let’s try to answer a basic business question using Tableau’s
Sample – Superstore dataset: What are the three worst-per-
forming product sub-categories in sum of sales?
To keep it a somewhat fair fight, I sorted the dimension members in both charts. With the pie chart, the size of the slices prevents
us from showing all of the labels. You can provide this information in a tooltip if using Tableau, but it doesn’t help non-interactive
versions of the view. This means you are forced to provide the sub-category names through a color legend, increasing the cognitive
load on your end user (i.e. they have to look back and forth at the chart and the color legend). This increases the time to insight.

120
Further, we are much better at comparing the lengths of bars com-
pared to areas of a pie. If I wasn’t such a nice guy and sorted the
charts, it would be much harder to determine the bottom three
sub-categories when looking at the pie chart compared to the bar
chart. Using a bar chart would provide more confidence that you are
correctly picking the bottom three. In other words, it would increase
the accuracy of your insight.
I know I’m not going to convince everyone, but sharing this because
the reasoning behind my opinion on pie charts is objective. If you
think you have the one case where a pie chart is easier to process
and improves the accuracy of insights – go for it! I just have never
come across one.
Pie charts are engaging, which is one of the reasons they’re still so
pervasive in reporting. I’m a huge believer in engagement, but it has
to be done tastefully with a balance between the first two principles of
the mission statement. To help make some more effective chart types
more engaging, I documented 3 Ways to Make Beautiful Bar Charts
and 3 Ways to Make Lovely Line Graphs.
For some general ideas on making your data visualization more en-
gaging, check out the Design section of the Triple Crown Framework.

121
Thanks for
reading,
- Ryan
Ryan Sleeper
Founder and Principal, Playfair Data
Author of Practical Tableau

A Tableau Tips (Data Visualization/Tabs))

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