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A2Apay Overview 2012
A2ApayTM
 A2Apay is an end-to-end, multi-country, multi-tenancy, and multi-currency enterprise platform for foreign exchange,
 money transfer operator, cross border charity donations, and political campaign fundraisers. Deployed on fault-
 tolerant, duplicated hardware - yet offering both a powerful User Interface and the possibility of being fully integrated
 in your back-office – A2Apay provides the combined benefits of both a central and an in-house system. It can be
 deployed for all your transfer confirmations, whether or not your counterparty is also a subscriber.
 As ‘Software as a Service', A2Apay provides the resilience, scalability and global reach required to manage your
 treasury operations. At the same time, A2Apay helps you maximize operator efficiency whilst minimising costs and
 operational risk in your back office



                                                                        Key Features
                                                                        • Reduced operational risk
                                                                        • Lower costs
                                                                        • Ease of access via GUI or API
                                                                        • Improved efficiency
                                                                        • Increased straight-through-
                                                                          processing
                                                                        • Reduced settlement risk
The Need

                  Problem
                            MSB                               NPOs
                 Brick-and-mortar model limits
                     market exposure while        Global NPOs need to send funds
        Need         customers grow more                  internationally
                         international
                 Current solutions like Western   Need to reduce costs - current
        Price      Union charge high rates &      solutions typically use % charges
                       exclusive licenses

                 Lack IT resources/knowledge to   Lack IT resources/knowledge to
Infrastructure     build & manage own system        build & manage own system

                                                   Need to move money overseas
                   Users require their money
       Speed      remitted in a timely manner
                                                  quickly to provide charitable aid
                                                                relief.

                                                   International money transfers
                  Fraud and money-laundering
     Security      directly affect bottom-line
                                                      must be compliant with
                                                     international regulations.
The Solution

                  Problem                                                               Solution
                            MSB                               NPOs                            A2Apay
                 Brick-and-mortar model limits
                     market exposure while        Global NPOs need to send funds       Online system creates 24/7
        Need         customers grow more                  internationally                     global reach
                         international
                 Current solutions like Western   Need to reduce costs - current       Fixed rate cheaper for large
        Price      Union charge high rates &      solutions typically use % charges     amounts & sources lowest
                       exclusive licenses                                                     exchange rates

                 Lack IT resources/knowledge to   Lack IT resources/knowledge to      Developed proprietary online
Infrastructure     build & manage own system        build & manage own system            platform on the cloud.

                                                   Need to move money overseas
                   Users require their money                                          Online debit account to debit
       Speed      remitted in a timely manner
                                                  quickly to provide charitable aid
                                                                                           account transfers.
                                                                relief.
                                                                                          Patent pending security
                                                   International money transfers
                  Fraud and money-laundering                                          solutions solve compliance and
     Security      directly affect bottom-line
                                                      must be compliant with
                                                                                           has a 99.9% anti-money
                                                     international regulations.
                                                                                          laundering success rate.
The Market
                   Worldwide remittance market est. $460 billion USD




               40% money remitted from
               North America




                                             60% money remitted sent to India,
                                             China, Philippines, Mexico




             Targeting Canada and USA                Partnering with local financial
             potential customers of 72,000           institutions to fulfill service
             MSBs and 1.6 million NPOs



A2Apay™ Mobile Gateway Interface (MGI) technology will facilitate money movement to the 2.5 billion
                               unbanked in developing countries.
The Business Model
A2Apay sells its platform in three tiers based on the customer’s estimated volume of transactions.


                                        Community
                 FREE                     No monthly fees          Highest per-transaction fee




                                          Managed
          One-time setup fee                Monthly fee             Lower per-transaction fee




                                         Dedicated
       Highest one-time setup fee       Highest monthly fee        Lowest per-transaction fee


By leveraging HubSpot, Treepodia’s inbound marketing solution, content rich landing pages will be
     created to market to potential adopters of A2Apay’s tiered platform.
The Competitive Advantage

Debit-Based System            99.9% Anti-Money
                                                         Cost Advantage           Propriety Platform
                                 Laundering

• Real-time debit, & On     • Patent pending          • Network of               • A2Apay platform is
  time transfer platform      solutions ensure          international partner      proprietary
• Reduces some                compliance with           banks allows lowest      • Patent-pending
  traditional fraud areas     international             cost forex rates           security features hard
  and NSF problems            regulations             • Flat rates per             to copy
                            • Track record of 99.9%     transaction is cheaper
                              anti-money laundering     for customers
                              success

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A2Apay Overview 2012

  • 2. A2ApayTM A2Apay is an end-to-end, multi-country, multi-tenancy, and multi-currency enterprise platform for foreign exchange, money transfer operator, cross border charity donations, and political campaign fundraisers. Deployed on fault- tolerant, duplicated hardware - yet offering both a powerful User Interface and the possibility of being fully integrated in your back-office – A2Apay provides the combined benefits of both a central and an in-house system. It can be deployed for all your transfer confirmations, whether or not your counterparty is also a subscriber. As ‘Software as a Service', A2Apay provides the resilience, scalability and global reach required to manage your treasury operations. At the same time, A2Apay helps you maximize operator efficiency whilst minimising costs and operational risk in your back office Key Features • Reduced operational risk • Lower costs • Ease of access via GUI or API • Improved efficiency • Increased straight-through- processing • Reduced settlement risk
  • 3. The Need Problem MSB NPOs Brick-and-mortar model limits market exposure while Global NPOs need to send funds Need customers grow more internationally international Current solutions like Western Need to reduce costs - current Price Union charge high rates & solutions typically use % charges exclusive licenses Lack IT resources/knowledge to Lack IT resources/knowledge to Infrastructure build & manage own system build & manage own system Need to move money overseas Users require their money Speed remitted in a timely manner quickly to provide charitable aid relief. International money transfers Fraud and money-laundering Security directly affect bottom-line must be compliant with international regulations.
  • 4. The Solution Problem Solution MSB NPOs A2Apay Brick-and-mortar model limits market exposure while Global NPOs need to send funds Online system creates 24/7 Need customers grow more internationally global reach international Current solutions like Western Need to reduce costs - current Fixed rate cheaper for large Price Union charge high rates & solutions typically use % charges amounts & sources lowest exclusive licenses exchange rates Lack IT resources/knowledge to Lack IT resources/knowledge to Developed proprietary online Infrastructure build & manage own system build & manage own system platform on the cloud. Need to move money overseas Users require their money Online debit account to debit Speed remitted in a timely manner quickly to provide charitable aid account transfers. relief. Patent pending security International money transfers Fraud and money-laundering solutions solve compliance and Security directly affect bottom-line must be compliant with has a 99.9% anti-money international regulations. laundering success rate.
  • 5. The Market Worldwide remittance market est. $460 billion USD 40% money remitted from North America 60% money remitted sent to India, China, Philippines, Mexico Targeting Canada and USA Partnering with local financial potential customers of 72,000 institutions to fulfill service MSBs and 1.6 million NPOs A2Apay™ Mobile Gateway Interface (MGI) technology will facilitate money movement to the 2.5 billion unbanked in developing countries.
  • 6. The Business Model A2Apay sells its platform in three tiers based on the customer’s estimated volume of transactions. Community FREE No monthly fees Highest per-transaction fee Managed One-time setup fee Monthly fee Lower per-transaction fee Dedicated Highest one-time setup fee Highest monthly fee Lowest per-transaction fee By leveraging HubSpot, Treepodia’s inbound marketing solution, content rich landing pages will be created to market to potential adopters of A2Apay’s tiered platform.
  • 7. The Competitive Advantage Debit-Based System 99.9% Anti-Money Cost Advantage Propriety Platform Laundering • Real-time debit, & On • Patent pending • Network of • A2Apay platform is time transfer platform solutions ensure international partner proprietary • Reduces some compliance with banks allows lowest • Patent-pending traditional fraud areas international cost forex rates security features hard and NSF problems regulations • Flat rates per to copy • Track record of 99.9% transaction is cheaper anti-money laundering for customers success