A2 evalution 2
- 1. A2 EVALUTION • In whatwaysdoesyour mediaproductuse,developorchallenge formsandconventionsof a real mediaproduct? • How effective isthe combinationof yourmainproductancillarytexts? • What have youlearntfrom youraudience feedback? • How did youuse mediatechnologiesinthe constructionandresearch,planningand evaluationstages? 1. In whatwaysdoesyour mediaproductuse,developorchallenge formsand conventionsof areal mediaproduct? As part of my mediacourse Iam requiredtolearnagreat deal aboutformsand convention of real mediaproducts,Ihad to conductmy ownresearchon thistopicwhenconstructing my musicvideoandcreatingthe artillerytasks,howeverthiswasnotverynew to me as it had beenexploredthoroughlyinthe postmodernside of mycourse,whichactuallyproved to be helpful increatingmyreal mediaproducts.Wheninmyproductionstage of the music videoIneededtoconsideraudience,representation,genre andnarrative asall these things will contribute tomakingmymusicvideoasprofessional asIneeditto be.Thinkingabout your audience isof vital importance becausethe appearance of yourmusicvideoneedtobe visuallypleasingtomychosentargetaudience thisbringsusto the genre andhow thiswill be just as crucial as bothgenre and the audience are verysimilarbecause myaudience of interestedinacertaingenre andthat iswhoI needto appeal to.Representationalsoneed to be consideredbecause howIrepresentmyartistor my musicvideowill shapethe music videosmeaninggivingthe audience aclearunderstandingaboutwhatgoingonin the music video.The narrative isprobablythe mostimportantaspectinmymusicvideobecause my videoismainlynarrative based,othere needstobe some kindof storyline,whichthere is, my musicvideoisabouta teenage girl struggle withherlife,she isfindingithardtokeepup withsociety’sexpectations.Image isveryimportantaspart of my narrative because the meaningbehindthe musicvideoisthatimage isn’talwayseverything.Ihave conveyedthis message throughthe use of mirrors,throughoutmymusicvideothere are all typesof differentmirrorsusedthisistoreflectthe performersstrugglewithkeepingupwithher image.Typicallyaudience,representation,genre andnarrative are whatmostreal media productsconsiderastheyare all conventions.myMymusicvideodevelopsconventionsof a musicvideobyapplyingtotheorist,Ibelieve thatAndrew Goodwin’slistof the 5 conventionsof musicvideosare includedinmymusicvideoespeciallythe ideathatthe musicvideoandthe lyricsare verysimilarthisisthe case withmymusic video,thisisseen whenthe lyricsare “I wishI didn’tkissthe mirrorwhenI’mon myown”,I have placedand a mirrorin frontof the camera withthe lyricswrittenonthem, thisissymbolicof the image and lookingperfect.Goodwin’stheorythatthe visualsaswell the musiclinkingcanalsobe appliedtomymusicvideo,thisiswithregardto the pace and speedof the musicvideo,this isbecause as the musicreachesitsclimax as doesthe pace of mymusic video,sothe faster the lyricsgetthe fasterthe transactionfromone clipto anotheralsogetsand the fasterthe movementsof myperformeralsogets.
- 2. Goodwin alsopurposed5aspectsthat musicvideo’sshouldconsistof andthese are, thoughtsbeatsseeingthe sound,Narrativeandperformance,the performerbeing presentedasa star,relationsof visualstosongand the technical aspectsof the video.My musicvideodefiantlyconformstothe firstaspect,thatbeingthatthe thoughtsbeatthe sound,thisisthe cease because the lyricshave deepmeaningandwill the audiencewith somethingtothinkabout,ratherthanjust a loadof wordsputtogether.The second aspect ischallenged,asItwas myintensiontomake the performeraslessof a ‘star’as possible because Iwantedthe audience toconnectwithherperformance andnotfeel like it’sjustan act she isputtingup.Narrative andperformance isbasicallywhatmymusicvideois,the narrative part issatisfiedbecausethe wholemusicvideoisastoryof a younggirlsstruggle withlife andthisisperformedbythe same personwhoissinging.The technical partisalso satisfied,because the use of technology isusedtocreate meaningwithinthe musicvideo e.g.the movementof the cameraand the way certainscenesare editedare all usedto construct some sortof deepermeaningforexample,whenthe performerisindespairthe editsfromthe scene transitioningtothe nextare fadedslowlytosignifythe performers despairandendlessstruggle.Misenscene isalsoanotherwayto construct meaning, throughwhat the performeriswearingthe audience instantlyknow whatgenre the music videowill be.The performeriswearingthe same clothingthroughoutthe wholemusic video,thisillustratesherstruggletomove onthisalsochallengesconventionsof areal music videobecause normallyinall musicvideoandnotjustmygenre there isalwaysa change in clothingfromscene toscene,andher clothingare of dark coloursand displayadark side to the character. The editingof mymusicvideoalsocontributestothe developingonthe conventionsof amusicvideo,throughthe waythatI have editedthismusicvideoI have createdmeaningaswell ascreatedsomethingforthe audience tothinkaboutafter watchingit. Withregards to myDigipack,I have mostlyconformedtothe setof conventionstoalso create meaningandadd value tothe musicvideo. 2. All the mediaproduct’s thatwill be createdall differinthe rolestheyplay,the music videowill be the mainproductandthe ancillarytaskswill fulfil the purposeof advertising the musicvideoaswell asartist.increatingthese media product’s i hadtokeepmany aspectsconsistent,these includebasicthingslikethe font,colouring,imagesetc.indoing thisit will create asense of brandidentity,helpingthe audience todifferentiate. The song that I have chosenisTeenIdle fromMarina andthe diamonds,thiswaspreferred overothersong ideasthatI had because ithada lotof deepmeaningandIfeltlike Icould make a videotoit. The song isinitiallyaboutagirl who regretsherteenage yearsandwishes she had beenfreerandhadn’tbeensostricton herself.The purpose increatingthismusic videowasto deliveramessage tothe audience thattheydon’thave to relyontheirimage and appearance togrow,the metanarrative here isgrowth. The whole ideaaroundthe musicvideoisaboutthe hope to grow as a personandnot to dwell onthe past.The theme of growthisexploredthroughoutmymusicvideothroughthe use of plantsandother objectsthatconnotes growth. Anothertheme thatis constantly exploredthroughoutmy
- 3. musicvideoisonesappearance and image,thisisdone throughthe use of mirrors,many differentkindsof mirrorsare usedinthe makingof the musicvideo. The purpose of the magazine advertsis toadvertise the CDas well asthe songand the artist. The main image usedforthisisan image of a plantinfrontof a blank background,allowing the audience toconcentrate onthe plant,the plantis alsolinkingwiththe name of the albumwhichisgrowth,the original name of the albumwas Electra heartbut i feltlike i neededtochange itto Growth because the wordrelatedbacktothe musicvideoindothis to keepthe taskscombinationeffective. The mainimage isnotof the artiststhisisbecause i feltlike tostickto the genre i had to take the attentionawayfromthe artist and place light on the theme thatwas beingdisplayedinthe album.there wereotheraspectthati also managedto stick to, these beingthingslike the colouringthroughoutbothtasksas well as the fontthat was used,these are majorthingsthatneedto be referredtobecause they make up the whole image of all mymediaproductsputtogethermakingthe combinationof all my taskseffective. the otherancillarytaskthat i neededtocomplete wasadigipack,i feel thatthe digipacksare mainlypurchasedbythe fans and those whoare dedicatedthisespeciallyappliestoour currentday as albumsare commonlypurchasedonline. The mainimage aswell asthe font and the colouringhave beenkeptthe same throughoutthistaskalsoagainmakingthe combinationof all mytaskseffective. 4- As part of my advancedportfolioIcreatedamusic videopriortocreatingthismusicvideo I had to do researchandplanning.The researchstage requiredme tolookatmany already existingsimilarprofessionalproductssuchas……digipackand magazine adverts,Ichose these because it’ssame genre.AswellasdoingthisIalso lookedinto,anytheoristthat wouldhelpme make mymusicvideomake more sense andhave some sortof structure, these includedAndrew Goodwin,todorveandLevi Strauss.Inadditiontoall thisI also analysedthoroughlyapreviousstudent’swork,thishelpedme intermof understandingthe structure of musicvideosforexamplehow the cameraissupposedtobe positionedandthe overall plotof the musicvideo.Andall these thingscontribute tothe genre of the music video.All the knowledge thatIgainedfromthisresearchalsoassistedme inunderstanding whattypesof technologiesIwouldneedandwhatwouldbe bestsuitable inconstructingmy musicvideo. All thisresearchhasallowedme todecide whatkindof toolsIwouldfurther needinmypost productionstage.One thingIknew forsure is that I wasgoingto use Adobe premiere CS6,asthiswouldensure thatmymusic videocame outas professionalaspossible ,thisisalsowhat mostmediastudentsusedtoedittheirmusicvideosandIfinditto be appropriate todo use it. Withoutthe use of the technologythatIwas presentedwith,the makingof thismusicvideo wouldnothave beenpossible,the camerathatI wasgivenprovedtodo a verygood jobas it shotmy musicvideojusthowI wanteditto,the final outcome of all the scenesthatI had shotwere all professionallookingandtomy standard,the camera I usedwas…….It wasa veryeasycamera to carry aroundand filmwithbecause itwasverylightinweight.The camera hadmany waysin whichyoucouldchange the settingtobe satisfiedwithwhatever
- 4. youfeel isbetterforyourmusicvideo,forexample there isasettingthatgoersbythe name of ISOthisallowsyourmusicvideotobe a certainway and we were toldthatwe had to keep it at 100 at all times,andthisiswhat I didto ensure thatmymusicvideocame out as professionalaspossible,there wasalsoasettingcalledthe aperture,thisiswherethe light wouldcome inthroughthe lensand I keptthisa t a low also because Ifeltlike if Iwantedit to be brightI couldjust change itin the editingprocess.Iwasalsorequiredtochange the lenshere andthere because,the mainlensthatwas usingdidn’tallow me tozoominif I wanted,soI had anotherlensthatI alsousedto ensure thatI had the outcome thatI wantedwhenfilmingmymusicvideo,howeveritdidprove difficultif Iwantedtouse the firstlensandzoomin, insteadIjusthad to physicallymoveforwardif Iwantedtogetcloser to the action.