A2 Media Evaluation Question 3 Media Technologies
- 1. How did you use media technologies in the construction, research, planning and evaluation stages?
- 3. Audience In order to determine who my products would appeal to I researched other horror movie audiences using ‘google’ as my search engine and found that the most common demographic would be young adults and teens of both sexes, therefore making their psychographic category experiencers. Furthering this I created a questionnaire on ‘survey monkey’ and posted it on my Facebook page to gain a wide range of feedback from various types of people about their favourite sub-genre. I then created my products around this.
- 4. Products After determining my audience and the most appealing products, I analysed various different movie trailers, posters and magazine front covers to learn about the typical codes and conventions surrounding horror films. To do this I used ‘YouTube’ and ‘Google Images’ and uploaded my findings to my blog. ‘Weebly’ allowed me to add links from ‘YouTube’ as well as upload images, documents and other website links.
- 5. Construction
- 6. Magazine Front Cover To take the images used on the front cover, I used a Nikon D300,18-55mm VRII lens and a tripod. I then edited the images in ‘Adobe Photoshop’ using various tools, such as blur, sponge, burn, polygonal lasso, clone and the brightness and contrast settings. This allowed me to create an effect on the background that made it look fake as well as create a black and white image to show that the film is created in an old styled horror movie way.
- 7. Poster I used the same camera and lens to create the images and edited them on the same software, however I had to use different tools to get the effects I wanted. I originally used a contortion tool that allowed me to remove and blur the main characters face, however I decided to create a red filter instead and add an effect to make her appear transparent. I also had to cut an image and layer it so that I could alter positioning's and sizes to create an effective fore and background.
- 8. Trailer I edited the footage I shot on ‘Adobe Premiere’. On this I learned how to edit the nodes to control sound levels, cut the video, create intertitles and add animation to it as well as create various layers ensuring that each clip flowed into each other. I then discovered how to add transitions and effects to the video, leading me to add noise, ghosting, tints, zooms, stability as well as brightness and contrast effects. I then uploaded it to YouTube.
- 9. Evaluation
- 10. To complete my evaluation tasks I used ‘Prezi’ to complete the first and second questions. It entailed me creating pathways, uploading images and editing text and typography. I used premiere to edit question 3 which was my audience feedback which I also created a voiceover for. Finally I created a PowerPoint for the final question which I then uploaded to Slide share and finally my blog.