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A2 Micro
Strong Exam Techniques
Stepping stones to great A2 grades

       Geoff Riley, FRSA
           Tutor2u
I love answers that.......
                                                          Current
                                      Use the data
                                          well
                                                          knowledge




 Please!         Use A2                                    Evaluate the     Critical
                concepts!                                  point made       evaluation!




Everything in                                        Have great
                      Put things in
                                                       analysis     This is A2 not
economics is            context
                                                      diagrams      AS!
contextual
http://www.scoop.it/t/unit-3-micro-business-economics
Get help from fellow
students, teachers and
tutor2u on Twitter:

#econ3
@tutor2u_econ
Quick Advice on EdExcel Unit 3
Quick Advice on EdExcel Unit 3




1.   Define term
2.   Explain answer
3.   Draw or annotate diagram
4.   One knock-out (rejection)
Another structured MC example




                                P38
Another structured MC example
                                                       1.   Define term
                                                       2.   Explain answer
                                                       3.   Draw or annotate diagram
                                                       4.   One knock-out (rejection)




1.   Revenue maximised when MR = zero
                                                   Price
2.   Unsold flowers can be offered at a price
     discount to run down stocks. This is a form
     of second-degree price discrimination           P1                        MC
3.   Likely to be elastic demand, flowers have
     to be disposed of anyway                        P2
4.   Draw a diagram to illustrate. P1 is profit
     maximising price, P2 is a revenue
     maximising price – Q1-Q2 sold at the
                                                                                 AR
     lower price adding to revenue
5.   One knock-out, predatory pricing is illegal
     in UK
                                                                    Q1   Q2 MR Qty      P38
Explain how both a firm and its consumers may be
          affected by economies of scale




                                                   P40
Explain how both a firm and its consumers may be
          affected by economies of scale




                                                   P40
Explain how both a firm and its consumers may be
          affected by economies of scale


    Define      • Internal EoS
  your terms    • External EoS




                Internal
               Economies


                                  External
                                 Economies
                                                   P40
Explain how both a firm and its consumers may be
          affected by economies of scale


    Define      • Internal EoS
  your terms    • External EoS



                                  • Falling long
                Internal            run unit cost
                                  • Increasing
               Economies            returns to
                                    scale



                                  External
                                 Economies
                                                    P40
Explain how both a firm and its consumers may be
          affected by economies of scale


    Define      • Internal EoS
  your terms    • External EoS



                                  • Falling long
                Internal            run unit cost
                                  • Increasing
               Economies            returns to
                                    scale
                                                    • Growth of
                                                      an industry
                                  External          • Lowers unit
                                 Economies            costs for
                                                      most
                                                      businesses    P40
Explain how both a firm and its consumers may be
          affected by economies of scale


    Analyse
                                                    No evaluation
                                                    needed in this
                                                    question!

              Impact on    • Lower average costs
                firms      • Higher profits (producer surplus)



                                            • Real price
                          Impact on           levels
                          consumers         • Consumer
                                              surplus
                                                                 P40
Explain how both a firm and its consumers may be
           affected by economies of scale

Price    Economies of Scale – Benefits
        for Businesses and Consumers




                                                  AR =
                                                demand




                                                LRAC




                                         Output (Q)
                                                         P40
Explain how both a firm and its consumers may be
           affected by economies of scale

Price    Economies of Scale – Benefits
        for Businesses and Consumers                     Profit at
                                                         output Q1

  P1




                                                  AR =
                                                demand



  C1
                                                LRAC




              Q1                         Output (Q)
                                                                     P40
Explain how both a firm and its consumers may be
           affected by economies of scale

Price    Economies of Scale – Benefits
        for Businesses and Consumers                   Profit at
                                                       output Q1

  P1
                                                       Profit at
                                                       output Q2
                                                AR =
  P2                                          demand



  C1
                                              LRAC

  C2




              Q1                         Q2                        P40
Explain how both a firm and its consumers may be
           affected by economies of scale

Price    Economies of Scale – Benefits
        for Businesses and Consumers                   Profit at
                                                       output Q1

  P1
                                                       Profit at
                                                       output Q2
                                                AR =
  P2                                          demand
                                                       Gain in
                                                       consumer
  C1                                                   surplus
                                              LRAC

  C2




              Q1                         Q2                        P40
Explain how both a firm and its consumers may be
           affected by economies of scale

Price    Economies of Scale – Benefits
        for Businesses and Consumers                               Profit at
                                                                   output Q1

  P1
                                                                   Profit at
                                                                   output Q2
                                                AR =
  P2                                          demand
                                                                   Gain in
                                                                   consumer
  C1                                                               surplus
                                              LRAC

  C2                                                   Economies of scale have
                                                       the potential to benefit
                                                       both producers and
                                                       consumers – higher
                                                       profits and lower prices

              Q1                         Q2                                       P40
Explain how both a firm and its consumers may be
           affected by economies of scale

Price    Economies of Scale – Benefits
        for Businesses and Consumers                     Profit at
                                                         output Q1

  P1
                                                         Profit at
                                                         output Q2
                                                AR =
  P2                                          demand
                                                         Gain in
                                                         consumer
  C1                                                     surplus
                                              LRAC

  C2
                                              LRAC2

                                                       External
                                                       economies of
                                                       scale here

              Q1                         Q2                           P40
Explain how both a firm and its consumers may be
           affected by economies of scale

Price    Economies of Scale – Benefits
        for Businesses and Consumers                     Profit at
                                                         output Q1

  P1
                                                         Profit at
                                                         output Q2
                                                AR =
  P2                                          demand
                                                         Gain in
                                                         consumer
  C1                                                     surplus
                                              LRAC

  C2
                                              LRAC2

  C2                                                   External
                                                       economies of
                                                       scale here

              Q1                         Q2                           P40
A2 Micro Unit 3 Revision Advice
Discuss whether utilities such as train operating companies, water, and
telecoms businesses are better left in the private sector or whether all, or
           some, should be taken back into public ownership
Deeper evaluation (4+1 approach)
Outline (explain/analyse) and then evaluate 4 separate
points with a brief final reasoned evaluative paragraph

                      • Profit motive
      1/ Case for
     private sector   • Dynamic
                        efficiency


                        2/ State    • Objectives?
                       ownership
                         option     • Outcomes?


                                                    • Consumers
                                    3/ Impact on
                                    stakeholders
                                                    • Employees
                                                    • Taxpayers

                                                                      • Competition
                                                   4/ Alternatives      policy
                                                   to public sector
                                                                      • Business taxation
Evaluate the case for stronger action by governments to protect
   consumers from the monopoly power of firms involved in
   supplying gas and electricity to UK homes and businesses


Please note
the error in
the workbook




               Significant rise in average energy bills in the UK –
               this is a major policy issue – directly affects millions
               of consumers and businesses.
Evaluate the case for stronger action by governments to protect
   consumers from the monopoly power of firms involved in
   supplying gas and electricity to UK homes and businesses

One main point per paragraph
Build an argument, support, then evaluate
Evaluation must relate to the point that has already been made

                                                                Case for
                                                                Action

                                                                                                         Rising fuel
                   High prices
                                                                Supernorma                               poverty /
                   /allegations
                                                                l profits                                complex
                   of collusion
                                                                                                         prices
                                  Create
                                                                                                                       Using
                                  competition        Windfall                                Cheapest
     Tougher                                                                 State                                     windfall tax
                                  in the             Tax on                                  tariff as
     price caps?                                                             Ownership                                 to fund
                                  wholesale          profits                                 default
                                                                                                                       insulation
                                  market?



Evaluation                                      Evaluation                               Evaluation
1. Large barriers to entry                      1. Abnormal profits used to              1. Fewer tariffs but higher
2. Huge economies of scale                          fund capital investment                  average prices
3. Limited contestability is a                  2. Long term energy security             2. Windfall tax discourages
    feature of the market                       3. Nationalisation &                         investment & research
                                                    inefficiency                         3. Government failure when
                                                                                             using revenues
Build the
                                                           economic
                                                           case for
                                                           action

                                                                                                 Rising fuel
              High prices /
                                                           Supernormal                           poverty /
              allegations
                                                           profits                               complex
              of collusion
                                                                                                 prices
                              Create
                                                                                                               Using
                              competition                                            Cheapest
Tougher                                     Windfall Tax                 State                                 windfall tax
                              in the                                                 tariff as
price caps?                                 on profits                   Ownership                             to fund
                              wholesale                                              default
                                                                                                               insulation
                              market?

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A2 Micro Unit 3 Revision Advice

  • 1. A2 Micro Strong Exam Techniques Stepping stones to great A2 grades Geoff Riley, FRSA Tutor2u
  • 2. I love answers that....... Current Use the data well knowledge Please! Use A2 Evaluate the Critical concepts! point made evaluation! Everything in Have great Put things in analysis This is A2 not economics is context diagrams AS! contextual
  • 4. Get help from fellow students, teachers and tutor2u on Twitter: #econ3 @tutor2u_econ
  • 5. Quick Advice on EdExcel Unit 3
  • 6. Quick Advice on EdExcel Unit 3 1. Define term 2. Explain answer 3. Draw or annotate diagram 4. One knock-out (rejection)
  • 7. Another structured MC example P38
  • 8. Another structured MC example 1. Define term 2. Explain answer 3. Draw or annotate diagram 4. One knock-out (rejection) 1. Revenue maximised when MR = zero Price 2. Unsold flowers can be offered at a price discount to run down stocks. This is a form of second-degree price discrimination P1 MC 3. Likely to be elastic demand, flowers have to be disposed of anyway P2 4. Draw a diagram to illustrate. P1 is profit maximising price, P2 is a revenue maximising price – Q1-Q2 sold at the AR lower price adding to revenue 5. One knock-out, predatory pricing is illegal in UK Q1 Q2 MR Qty P38
  • 9. Explain how both a firm and its consumers may be affected by economies of scale P40
  • 10. Explain how both a firm and its consumers may be affected by economies of scale P40
  • 11. Explain how both a firm and its consumers may be affected by economies of scale Define • Internal EoS your terms • External EoS Internal Economies External Economies P40
  • 12. Explain how both a firm and its consumers may be affected by economies of scale Define • Internal EoS your terms • External EoS • Falling long Internal run unit cost • Increasing Economies returns to scale External Economies P40
  • 13. Explain how both a firm and its consumers may be affected by economies of scale Define • Internal EoS your terms • External EoS • Falling long Internal run unit cost • Increasing Economies returns to scale • Growth of an industry External • Lowers unit Economies costs for most businesses P40
  • 14. Explain how both a firm and its consumers may be affected by economies of scale Analyse No evaluation needed in this question! Impact on • Lower average costs firms • Higher profits (producer surplus) • Real price Impact on levels consumers • Consumer surplus P40
  • 15. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers AR = demand LRAC Output (Q) P40
  • 16. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers Profit at output Q1 P1 AR = demand C1 LRAC Q1 Output (Q) P40
  • 17. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers Profit at output Q1 P1 Profit at output Q2 AR = P2 demand C1 LRAC C2 Q1 Q2 P40
  • 18. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers Profit at output Q1 P1 Profit at output Q2 AR = P2 demand Gain in consumer C1 surplus LRAC C2 Q1 Q2 P40
  • 19. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers Profit at output Q1 P1 Profit at output Q2 AR = P2 demand Gain in consumer C1 surplus LRAC C2 Economies of scale have the potential to benefit both producers and consumers – higher profits and lower prices Q1 Q2 P40
  • 20. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers Profit at output Q1 P1 Profit at output Q2 AR = P2 demand Gain in consumer C1 surplus LRAC C2 LRAC2 External economies of scale here Q1 Q2 P40
  • 21. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers Profit at output Q1 P1 Profit at output Q2 AR = P2 demand Gain in consumer C1 surplus LRAC C2 LRAC2 C2 External economies of scale here Q1 Q2 P40
  • 23. Discuss whether utilities such as train operating companies, water, and telecoms businesses are better left in the private sector or whether all, or some, should be taken back into public ownership
  • 24. Deeper evaluation (4+1 approach) Outline (explain/analyse) and then evaluate 4 separate points with a brief final reasoned evaluative paragraph • Profit motive 1/ Case for private sector • Dynamic efficiency 2/ State • Objectives? ownership option • Outcomes? • Consumers 3/ Impact on stakeholders • Employees • Taxpayers • Competition 4/ Alternatives policy to public sector • Business taxation
  • 25. Evaluate the case for stronger action by governments to protect consumers from the monopoly power of firms involved in supplying gas and electricity to UK homes and businesses Please note the error in the workbook Significant rise in average energy bills in the UK – this is a major policy issue – directly affects millions of consumers and businesses.
  • 26. Evaluate the case for stronger action by governments to protect consumers from the monopoly power of firms involved in supplying gas and electricity to UK homes and businesses One main point per paragraph Build an argument, support, then evaluate Evaluation must relate to the point that has already been made Case for Action Rising fuel High prices Supernorma poverty / /allegations l profits complex of collusion prices Create Using competition Windfall Cheapest Tougher State windfall tax in the Tax on tariff as price caps? Ownership to fund wholesale profits default insulation market? Evaluation Evaluation Evaluation 1. Large barriers to entry 1. Abnormal profits used to 1. Fewer tariffs but higher 2. Huge economies of scale fund capital investment average prices 3. Limited contestability is a 2. Long term energy security 2. Windfall tax discourages feature of the market 3. Nationalisation & investment & research inefficiency 3. Government failure when using revenues
  • 27. Build the economic case for action Rising fuel High prices / Supernormal poverty / allegations profits complex of collusion prices Create Using competition Cheapest Tougher Windfall Tax State windfall tax in the tariff as price caps? on profits Ownership to fund wholesale default insulation market?