A2A PPT

The document discusses the changing landscape of marketing and advertising. It notes that modern marketing focuses on delivering value to customers through products, content, engagement and utility. Brands need to build marketing directly into products to make people's lives better. The product experience and marketing experience have converged, so the product itself needs to be remarkable and drive word-of-mouth. Content has become a new currency, so brands must focus on creating valuable, useful content for customers.