AAF-CLE - Creating Community - Engaging Customers

This document discusses best practices for using social media to create community and engage customers. It addresses topics like social media not being a traditional media, the importance of two-way communication, phone etiquette, ideas to share on social platforms, and how to measure the impact of social media efforts through metrics like share of conversation, fan mentions, and engagements per day. The document also cautions about potential barriers to success like policies, bureaucracy, and lack of resources or commitment.