This study explores the use of audit data analytics (ADA) in current audit practice through a two-stage approach. In the first stage, the heads of five large accounting firms in Norway were interviewed about their firms' strategies for implementing ADA. In the second stage, a questionnaire was administered to partners and managers from those firms about their perceptions of and actual use of ADA on 109 audit engagements. The results show that ADA use is currently limited and at an early stage of implementation. Firms differ in their ADA strategies, and partners/managers have positive attitudes toward ADA but report its limited use in practice. Institutional theory may help explain why ADA use has not yet fulfilled its potential due to uncertainties around regulatory acceptance and proof of ADA's