The document provides 10 tips for character design: 1) Know your audience and intended use, 2) Research other characters, 3) Design distinctly, 4) Use different line weights, 5) Exaggerate features, 6) Use color to convey personality, 7) Add distinguishing details and accessories, 8) Imagine the character in different scenarios, 9) Love your character and put it in different poses in your story, and 10) Get feedback from others. It also describes 3 methods for creating characters: drawing scribbles and finding shapes within, drawing continuous lines with eyes closed, and arranging colorful shapes. The overall goal is to design characters that capture attention and clearly convey their purpose through visual elements.