Accelerating impact with digital
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Ann Longley gave a presentation on augmenting impact with digital for charities and non-profits. She discussed the challenges facing civil society in the digital age, and how organizations can create a digital vision and transformation strategy. She emphasized starting with organizational change and bringing in digital experts. Partnerships, new ways of working like design thinking, and building resilience can help non-profits reap rewards from digital and futureproof their organizations.
Accelerating impact with digital
- 1. Augmenting impact with digital: BHP Charity Conference 2018 Ann Longley Interim Digital Director, Prince’s Trust, Founder, Something New Together 07 Nov 2018
- 2. Topics For Today State of the nation Creating a vision and making it real Reaping the rewards
- 3. Participation Prize “This is a go-to book for anyone working in communications, or studying public relations, with a specific interest in the non- profit sector…. I am delighted it has been published; it is much needed.” – Jon Snow, Newscaster, Channel 4 First question will receive a complimentary copy of the book. Routledge are offering a 20% discount here The Digital Chapter is available for free here
- 4. Topics For Today State of the nation Creating a vision and making it real Reaping the rewards
- 5. The Challenge Before Us - Navigating The Next Industrial Revolution 196918701784 Now
- 8. Digital first companies like Google and Amazon now set our expectations for convenience and ease
- 10. Digital Powers Everything From Book Buying To Banking
- 11. Drones are now used to plant trees.
- 12. Facial recognition technology is being used in China to aid law enforcement.
- 13. Watch
- 14. Sector Challenges “A fourth industrial revolution (4IR) is sweeping the world, with rapid advances in AI, mobility and advanced manufacturing. But civil society is playing little role in this revolution, whether as a user of technologies, a shaper or an influencer.” Geoff Mulgan, CEO, Nesta Source
- 15. The government is turning to start-ups for assistance
- 19. The Government To Help NGO’S Develop Digital Solutions To Deal With Social Challenges “The use of social media, big data and artificial intelligence are beginning to reach the social sector and there is increasing awareness that adoption of digital techniques can make charities more resilient and sustainable.“ … the rate of adoption is slow by comparison to other sectors and action is needed to encourage the take-up of digital solutions by such bodies. (10/08/18) Source
- 20. Funds are being made available from a range of sources
- 22. CRUK raised £8M in 6 days thanks to #NMUS
- 24. Branded Content Cultural institutions are investing in high quality content to promote events
- 25. Clouds over Sidra, an immersive VR film about Syria, exceeded fundraising targets by 70% by generating empathy
- 26. AidTech uses blockchain to transparently disperse humanitarian aid perserving the dignity of beneficiaries
- 27. Parkinson’s UK has put digital front and centre enabling it to pioneer
- 28. Organisations now exist to support the non-profit sector with digital transformation
- 29. Topics For Today State of the nation Creating a vision and making it real Reaping the rewards
- 30. What Do We Mean By Digital? Source: https://digitalblog.coop.co.uk/2016/06/14/what-we-mean-when-we-say-digital/
- 31. Transformation Is Needed To Mature
- 32. What kind of change are you pursuing? Catching up? Keeping up? Leaping ahead?
- 33. Leverage Tools To Help You Mature https://digitalmaturity.co.uk
- 35. Start Your Transformation Journey Source: https://www.protiviti.com
- 36. Change Needs To Start With You
- 37. The Most Difficult Thing Is The Decision To Act, The Rest Is Merely Tenacity Amelia Earhart
- 38. Get Started Digitising business processes helped this Community Foundation achieve significant cost and time savings
- 39. Partnerships Are A Good Way To Go https://www.moorfields.nhs.uk/content/latest-updates-deepmind-health
- 40. To Thrive Bring Digital Pros In-House Source
- 41. Evolve Your Organisational Design Source
- 42. Devise A Strategy That Supports And Enables Your Organisational Objectives Source
- 43. Introduce New Ways Of Working Source: Eric Ries, The Start Up Way
- 44. Fast Track Progress With Design Thinking Source: Google Ventures Design Sprint Day 1 Day 2 Day 3 Day 4 Day 5 * Understand Diverge * Decide Prototype * Validate • Who are the users • What are their needs • What is the context • Competitor review • Formulate strategy • Envision • Develop lots of solutions • Ideate • Choose the best idea • Storyboard the idea • Build something quick and dirty to show the users • Focus on usability not making it beautiful • Show the prototype to real users outside the organisation • Learn what doesn’t work
- 45. Image source: https://www.tes.com Design Sprints Close The Gap Between Strategy And Delivery Watch Telegrah Case Study1:35 mins
- 46. The Cost Of Not Progressing?
- 47. Lack of ConfidenceSkill Gaps No clear direction Digital skills should exist at all levels of the organisation and be accessible to everyone across all departments. No understanding what ‘good’ looks like can hamper success. Without a clear focus, it is difficult to manage activity and evaluate progress. Top Blockers
- 48. Top Tips 1. Embrace transformation 2. Change starts with you 3. Partnerships can help 4. Bring in digital pros and evolve your organisational design 5. Introduce new ways of working
- 49. Topics For Today State of the nation Creating a vision and making it real Reaping the rewards
- 50. Futureproof Your Organisation ScaleEfficiency Relevance
- 51. Build In Optimism And Resilence Experience design and digital herald new ways of working ‘How might we?’ P&G’s problem solving approach helps overcome obstacles. Proactive stakeholder engagement drives advocacy. Customer-centric toolset (personas and customer journey mapping) help you laser focus on ‘customers’. Technology is the easy part!
- 52. Become An Agile Enterprise
- 53. Be nimble enough to embrace new digital opportunities
- 54. Your employees will become your ambassadors
- 55. and we will be prepared for anything including the robots!
- 56. Thank You Please contact ann@annlongley.net to continue our conversation.
- 57. Ann Longley Digital Strategist and SNT Founder Currently Digital Director, Prince’s Trust (Interim) Former Digital Transformation Director, DEC & Group Head of Social Media, Hays Visiting Lecturer at Greenwich University Award-winning creative digital strategist with deep experience helping enterprises evolve their organisational design and cultures for the digital age. Co-author of Beyond Clicks for Causes: Enabling Agile Digital Communications in Communicating Causes.