Access Group Presentation

This document discusses the changing landscape of student recruitment and how colleges need to adapt their recruitment strategies for the digital age. It notes that students now conduct most of their research for colleges online and prefer electronic communication over traditional print materials. As such, colleges need to utilize more modern technologies like websites, blogs, social media and engage in more two-way conversations to connect with prospective students and stay relevant in today's media environment. The recruitment process also needs to start earlier to match how early students now begin their college selection research.