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Change of Identity, Loss of Personalisation?
The Challenges and Opportunities of Personalisation in Access Management
Peter Reid, DigitalServices Librarian, Bath Spa University
Today:
• Personalisation - tensions & trade-offs
• Migration of Bath Spa’s Identity Provider
• Library’s role & speculations
• Competing Identity Providers . . . ?
Personalisation
What is personalisation?
Within the institution:
Personalisation
What is personalisation?
Outside the institution:
Personalisation ultra !?
A publisher asks us for user information in the form of SAML attributes, etc
Or sometimes, once they’re signed in:
How should the institution / library respond . . . ?
What are the risks?
● Loss of trust? 77% ‘would be fine with grade data and course interaction being
anonymously used to predict students’ performance in future’ (HEPI, 2019)
But what about sharing with third-parties?
● Are we ‘paying twice’?
● Can we sustain the benefits, and strike a balance with user privacy?
Privacy-preserving
The pseudonymous identifier
eduPersonTargetedID
○ Unique, encrypted value for both the user and the service
○ Cannot be used for tracking, cross-site
e.g.
https://bathspa.ac.uk/oala/metadata!https://capitadiscovery.co.uk/b
ath-spa/saml/module.php/saml/sp/metadata.php/default-
sp!VuudBJ9r6EN2rv7cQ3gZTUod31Y=
Migration of personalisation 2017 - 2019
What did we do?
Update 10 – 15,000 user accounts on day of IdP
migration? (“Big Bang”)
Script to generate old pseudonymous value for all users
in Active Directory (“Rolling drawbridge”)
○ Revert to “Big Bang” . . .


Access Lab 2020: Change of identity, loss of personalisation?
The result…?
● Lots of work!
(6 providers, coordinated update on same day, across time-zones)
● And … nothing happened
● BUT – usability AND privacy balanced
● Better trade-off than accepting the casual erosion of users’
privacy -?
Library’s role in identity management
Library’s role in identity management
● IT liaison & collaboration
● Traditional commitment to privacy
● Challenge from publishers pivoting to data-based businesses
Competing identity providers?
University + its members
LinkedIn Learning + LinkedIn
A community network
of learners and
learning resources}
Which is the primary
identity?
Any questions?
Thank You
Peter Reid, Digital Services Librarian, Bath Spa University
p.reid@bathspa.ac.uk | @confluentious
For more information, see the paper
Reid, Peter. 2019. “Usability and Privacy in Academic Libraries: Regaining a
Foothold Through Identity and Access Management”. Insights 32 (1): 33

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Access Lab 2020: Change of identity, loss of personalisation?

  • 1. Change of Identity, Loss of Personalisation? The Challenges and Opportunities of Personalisation in Access Management Peter Reid, DigitalServices Librarian, Bath Spa University
  • 2. Today: • Personalisation - tensions & trade-offs • Migration of Bath Spa’s Identity Provider • Library’s role & speculations • Competing Identity Providers . . . ?
  • 5. Personalisation ultra !? A publisher asks us for user information in the form of SAML attributes, etc Or sometimes, once they’re signed in: How should the institution / library respond . . . ?
  • 6. What are the risks? ● Loss of trust? 77% ‘would be fine with grade data and course interaction being anonymously used to predict students’ performance in future’ (HEPI, 2019) But what about sharing with third-parties? ● Are we ‘paying twice’? ● Can we sustain the benefits, and strike a balance with user privacy?
  • 7. Privacy-preserving The pseudonymous identifier eduPersonTargetedID ○ Unique, encrypted value for both the user and the service ○ Cannot be used for tracking, cross-site e.g. https://bathspa.ac.uk/oala/metadata!https://capitadiscovery.co.uk/b ath-spa/saml/module.php/saml/sp/metadata.php/default- sp!VuudBJ9r6EN2rv7cQ3gZTUod31Y=
  • 9. What did we do? Update 10 – 15,000 user accounts on day of IdP migration? (“Big Bang”) Script to generate old pseudonymous value for all users in Active Directory (“Rolling drawbridge”) ○ Revert to “Big Bang” . . .  
  • 11. The result…? ● Lots of work! (6 providers, coordinated update on same day, across time-zones) ● And … nothing happened ● BUT – usability AND privacy balanced ● Better trade-off than accepting the casual erosion of users’ privacy -?
  • 12. Library’s role in identity management
  • 13. Library’s role in identity management ● IT liaison & collaboration ● Traditional commitment to privacy ● Challenge from publishers pivoting to data-based businesses
  • 14. Competing identity providers? University + its members LinkedIn Learning + LinkedIn A community network of learners and learning resources} Which is the primary identity?
  • 16. Thank You Peter Reid, Digital Services Librarian, Bath Spa University p.reid@bathspa.ac.uk | @confluentious For more information, see the paper Reid, Peter. 2019. “Usability and Privacy in Academic Libraries: Regaining a Foothold Through Identity and Access Management”. Insights 32 (1): 33