This document provides an overview of how Apache Accumulo, a distributed key-value store, can be used to scale a social media application that allows users to post photos and comments to groups. It discusses how the application's data was initially stored in a relational database but scaling became difficult. By mapping the data to Accumulo cells indexed by keys, the data can be sharded across multiple servers. Accumulo provides features like automatic rebalancing of tablets that simplify scaling compared to sharding a relational database. It also ensures data durability and consistency through write-ahead logging.