This document provides tips for achieving maximum impact when communicating with senior management. It recommends focusing first on establishing trust and understanding management's perspective. Speaking management's language by explaining ideas in a way that is aligned with management's goals is important. Patterns to avoid include suggesting more ideas than can be achieved, engaging in time-wasting conversations, and providing late, incomplete, or inaccurate information. The document also discusses the importance of giving useful feedback, having expectations of remaining current and involved, and making appropriate assessments by considering what others are saying and feeling.