Acrobatt Credentials
- 2. about us Acrobatt is a specialist sport and entertainment marketing agency. That means we have an unrivalled understanding of working between marketers and the sports & entertainment industry to create amazing campaigns and results. For brands we deliver unique, impactful and talked about marketing programs that put our clients in the spotlight - delivering to them outstanding measurable results. For rights holders we develop out-of-the-box solutions to attract meaningful partners. Acrobatt offers a range of services including: • Sponsorship sales • Sponsorship strategy, activation & measurement • Event management • Experiential marketing • Promotional marketing • Media content creation and production. • Media events We believe success is built on vision, timing and sheer hard work which is reflected in our attitude to all facets of our business. Our professional and motivated staff work as a dedicated and committed group determined to meet the varied needs of our dynamic business.
- 3. sponsorship strategy / activation So many sponsorship opportunities, so little guidance about which best suit your brand. When you engage Acrobatt it means you are taking an active strategic approach to sponsorship. We start by immersing ourselves in your marketing segment. We help you define your sponsorship objectives and determine where and how to leverage maximum performance from the fit with your overall marketing mix. We assess where you are, and where you would like to be. From there we develop innovative sponsorship and event strategies to meet your exact needs. So there are no poor performances, false steps, wasted efforts, or squandered dollars. Acrobatt has successfully provided services to many leading companies and brands including:
- 4. sponsorship sales The Acrobatt team prides itself on its in-depth knowledge of the Australian sponsorship landscape as well as its ability to provide innovative sponsorship solutions for its clients. Acrobatt offers the following campaign services in both a lead and supporting capacity: • Partner targeting and researching • Proposal development and or tailoring • Sales prospecting and presenting • Negotiating and contracting Sales clients have included:
- 5. event management Acrobatt provides promoters and organisations with turn key event production and operations management. In Australia the team has earned Acrobatt an incredible reputation in providing promoters with all aspects of event organisation including: • Venue Management • Maximization of Television Signage Exposure • Corporate Hospitality Areas • Infrastructure/Logistics and Statutory Approvals • Contract Facilities, Athletes and Performers • Government Liaison (Police, Ambulance, Security etc) • Budget creation and implementation Events Acrobatt have delivered include:
- 6. experiential marketing Acrobatt’s expertise in experiential marketing ensures results focused, emotional experiences, that connect brands to consumers in a powerful and personal way. From integrated event marketing, soliciting a response, to lasting brand loyalty, our strategies, ideas and actions leave a lasting positive impression on your consumers - because they can touch, feel and ultimately experience it. Acrobatt has delivered successful experiential campaigns for numerous organisations including:
- 7. Jetstar – Activation of Gold Coast Titans Sponsorship Brief: Leverage Jetstar’s inaugural major naming rights sponsorship deal with NRL’s newest team, the Jetstar Gold Coast Titans. Strategy: Create a number of exciting match day experiences with multiple touch points to engage supporters and increase loyalty. Create a number of away from game events that will attract interest from the Gold Coast community by utilising Titans players and merchandise. Integrate Titans into general Jetstar marketing campaigns. Result: Drove awareness of Jetstar as sponsor – reached 35% in first year!
- 8. Jetstar FanZone – Leverage of Gold Coast Titans Sponsorship Brief: Create a point of difference for Jetstar in the cluttered NRL and Jetstar Gold Coast Titans sponsorship space. Strategy: Cement relationship in QLD market. Build a series of high foot-traffic shopping centre promotions. Partner with Sea FM to ensure maximum exposure for Jetstar and attendance at FanZone events. Utilise Jetstar’s contracted player appearances in a unique manner.
- 9. Mazda – Leverage of Kangaroos Sponsorship Brief: Leverage Mazda’s sponsorship with the Kangaroos through the implementation of relevant at-ground experiential programs. Strategy: Inform targeted sections of the football going public about Mazda’s support of the Kangaroos. Communicate Mazda’s stylish, insightful and spirited brand principles. Connect football enthusiasts on an emotional level, e.g. Football = Passion, Mazda = Passion. Add value to a football goer’s event experience.
- 10. Panasonic – Activation of Grand Prix Sponsorship Brief: Leverage Panasonic’s sponsorship of the Australian Grand Prix in 2008 and in 2009 for the Toyota Panasonic Racing Team through the implementation of an at-event experiential program. Strategy: Engage F1 attendees with an interactive experience that leaves a lasting impression of the Panasonic brand. Demonstrate Panasonic products in a meaningful and relevant manner. Highlight Panasonic’s sponsorship of the Toyota Panasonic F1 Racing Team. Provide a marketing database for ‘Team Panasonic’. Result: Increased foot traffic through the Panasonic marquee allowing Panasonic to showcase products. Over 1000 fans had their photo’s taken per day.
- 11. key people Simon Gray – Managing Director (Melbourne) Simon Gray is Managing Director of Acrobatt Marketing and Communications. Simon has over 20 years of hands on experience in the sports marketing field. Having studied economics, physical education and sports marketing, he offers a unique mix of practical skills, business acumen and marketing expertise. As a Special Event Manager with Advantage International (now Octagon), Simon was introduced to the world of sports marketing and management. After completing one year of post graduate study, Simon joined American sports giant, Major League Baseball. Initially responsible for MLB’s game development activities in Australasia, Simon was later appointed Associate Director - Australia and implemented strategies in television, special events, marketing and licensing. Beginning work on the agency side in September 2000, Simon founded Frontrow Sports and Entertainment, which was merged with Acrobatt Marketing and Communications in 2005. Simon has extensive industry experience across a multitude of sports properties such as Bicycle Victoria’s – Around the Bay in a Day, Players Own Legends of Cricket Tour, Milo Junior Triathlon Series, Mobil 1 Racing - Peter Brock and the Hishiki Ladies Queensland Golf Open and has provided sponsorship expertise (development, management and leveraging of the sponsorship portfolios) to leading corporate brands such as Jetstar, Mazda, Optus and Panasonic. Simon is married, with 2 young children and resides in Mount Eliza, Victoria
- 12. CONTACT Headquarters Suite 1, Level 1 75 A Chapel St Windsor VIC 3181 t) 03 9529 8809 f) 03 9529 8825 Simon Gray Managing Director m) 0414 710 727 e) simon@acrobatt.com.au Acrobatt’s head office is in Melbourne with staff in Sydney, Adelaide, Perth and Brisbane