Action Point Case Study AGA
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AGA, known for their iconic ovens, wanted to launch a new remotely controlled oven called the AGA iTotal Control to appeal to time-pressed, tech savvy users. They partnered with Action Point to develop the software for controlling the oven via apps, websites, and text messages. The final product was a successful smart oven that could be operated remotely and expanded AGA's customer base.
Action Point Case Study AGA
- 1. An oven that awaits your command Background Case Study: AGA Challenge World famous, innovative ovens Moving with the times - adapting to changes in the domestic routine AGA, the world’s most famous oven, was invented in 1922 by Nobel Prize winning Swedish physicist, Gustaf Dalèn. Though steeped in heritage, AGA are very committed to capitalising on technical innovations, ensuring they are still relevant in the 21st century. In early 2012, AGA were preparing to launch the AGA iTotal Control. This innovative product would allow users to control their ovens remotely and would be the first of its kind. AGA wanted to appeal to the time pressed, tech savvy generation and had everything set to do so – except the software. They began looking for a software development company that could quickly understand their needs and deliver on their vision.
- 2. Solution Result A smart, remotely controlled oven Action Point were instrumental in working with us from concept through to delivery and support. I highly recommend their work in the app and online space. - Dave Carpenter, Technical Director, AGA Keeping AGA at the heart of the home AGA contacted Action Point, and we soon determined we could build and incorporate the required software into devices the customer already owned. We developed an app for iPhones, iPads, Android devices and the web. Users with none of these devices could control their ovens via text messages. The end result was an oven that’s always ready and able to follow your instruction. The marrying of Action Point’s software and AGA’s design created a hugely popular product, filling a previously unseen gap in the market. It appealed to a wide, tech savvy audience who wanted the convenience of their house heated, or their meals ready when they arrived home. Action Point successfully helped AGA gain a new audience and stay at the forefront of modern living. “ US Office Visit action-point.com European Office Phone: 310.997.0681 Email: sales-us@action-point.com 3400 Torrance Blvd, Torrance, CA 90503 Phone: +353 61 337632 Email: sales-eu@action-point.com Unit 8B, Plassey Enterprise Centre, National Technology Park, Limerick, Ireland.