Action2012
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There is a community of social influencers like bloggers who are ready to help non-profits by activating advocacy and spreading awareness of their causes. To engage bloggers, non-profits should do research on relevant bloggers, craft meaningful campaigns they can participate in, and reward their participation. By creating ambassadorship programs, bloggers can help non-profits in many ways like creating blog posts, social media content, and videos to promote the non-profit's mission. The success of such programs depends on aligning bloggers who are passionate about the cause and engaging them in impactful work.
Action2012
- 1. FROM PROPOSAL TO HAPPILY EVER AFTER
- 2. FROM PROPOSAL TO HAPPILY EVER AFTER how non-profits can craft a creative + meaningful social media campaign with BLOGGERS!
- 3. HELLO
- 4. HELLO k im
- 5. HELLO k im ... and I am a blogger.
- 7. The Truth About Bloggers
- 8. The Truth About Bloggers Most bloggers suffer from...
- 10. F O M O
- 11. F ear O M O
- 12. F ear Of M O
- 14. F ear Of M issing O ut
- 15. F ear Of M issing O ut
- 16. blo gger
- 17. Delusions of Grandeur blo gger
- 21. Attention Deficit Disorder pay. attention.
- 22. Attention Deficit Disorder pay. attention. to.
- 23. Attention Deficit Disorder pay. attention. to. ME!
- 24. We Have Something To Say
- 25. The Truth About Bloggers Despite these seemingly negative attributes, a lot of bloggers want...
- 26. to make a {positive} impact
- 27. to make a {positive} impact
- 28. What does this mean for you?
- 29. What does this mean for you? There is a community of social influencers that are just sitting there, ready to activate, advocate & propagate for you!
- 30. What does this mean for you? There is a community of social influencers that are just sitting RE E! there, ready to activate, advocate & propagate for you! F F O’
- 31. What does this mean for you? There is a community of social influencers that are just sitting RE E! there, ready to activate, advocate & propagate for you! F F O’ Seriously?
- 32. What does this mean for you? There is a community of social influencers that are just sitting RE E! there, ready to activate, advocate & propagate for you! F F O’ Seriously? Seriously.
- 33. Another Truth About Bloggers
- 34. Another Truth About Bloggers
- 35. Another Truth About Bloggers Not all bloggers are created equal.
- 36. The Truth About Bloggers There are two kinds of bloggers: bloggers who will work for free to get exposure. bloggers for whom there is no way in hell they’d work for free to get exposure (or otherwise); but who might (if it’s for a non profit with a cause that resonates with them).
- 37. SO HOW?
- 38. ask.
- 39. COURTSHIP Sadie Hawkins.*g Do your homework & research the bloggers Resources: sanantoniomomblogs.com / San Antonio Magazine, etc. READ their blog. Most importantly, their ABOUT page. things to note: can they write well? do they post pictures? do they have a social media policy? Finally, decide: are they a good fit?
- 40. The Proposal The Pre-nup: define your expectations. The only proper way to propose is by email. (and be sure to bcc your proposees, otherwise that can be kinda embarassing... & kind of unprofessional.) Never. Ever. Propose... On Facebook On Twitter Or on any other social media site. And don’t misspell their name. Or use the wrong name.
- 42. AMBASSADORSHIPS
- 43. AMBASSADORSHIPS
- 44. AMBASSADORSHIPS
- 46. AMBASSADORSHIPS AM-BADASS-ADORSHIPS “
- 47. AMBASSADORSHIPS AM-BADASS-ADORSHIPS “ ”
- 48. AMBASSADORSHIPS AM-BADASS-ADORSHIPS “ ”
- 49. AMBASSADORSHIPS AM-BADASS-ADORSHIPS “ ” unceremoniously copied and pasted from
- 50. AMBASSADORSHIPS AM-BADASS-ADORSHIPS “ ” unceremoniously copied and pasted from - Wikipedia
- 51. Exhibit A
- 52. Exhibit B
- 53. Exhibit B
- 54. Exhibit B Kids Are Heroes, founded in 2008 by Gabe O’Neill and his daughter, Mary Margaret. O’Neill uses social tools like Twitter and Facebook as well as the blogging community to spread the word, so creating an ambassador program to get the message out seemed like a natural fit. There are currently 24 ambassadors from across the U.S. and Canada, and the non profit hopes to add more. Quinn Peyser is one of the ambassadors and decided to get creative and use his talent as an artist to design t-shirts to sell on his blog in an effort to help raise funds.
- 55. Exhibit C
- 56. Exhibit C
- 57. How To Create Meaningful Ambassadorships Choose the right bloggers / social media influencers. Build engaging campaigns. Together. Reward your ambassadors
- 58. Know what you want and ... Create an application process. Or not. Are they passionate about your cause? How much experience do they have? Are they active on their social media platforms? Can they write well? Are they selective with their partners? Or are they easy? Create a contract. Or not.
- 59. Blogger Ambassadors Cannot Help You:
- 60. Blogger Ambassadors Cannot Help You:
- 61. Blogger Ambassadors Cannot Help You: Find the pot of gold at the end of the rainbow.
- 62. Blogger Ambassadors Can Help You: write blog posts (on your blog or on their own) generate campaign ideas & execute them create YouTube videos manage social media contests/memes (Instagram, Pinterest, etc.) create webinars do what for profit brands are doing, but tweaked for you sprinkle your day with sparkles, unicorns and spirit fingers
- 63. Remember The Truths About Bloggers?
- 64. Remember The Truths About Bloggers? FOMO
- 65. Remember The Truths About Bloggers? FOMO
- 66. Remember The Truths About Bloggers? FOMO Delusions of Grandeur
- 67. Remember The Truths About Bloggers? FOMO Delusions of Grandeur
- 68. Remember The Truths About Bloggers? FOMO Delusions of Grandeur Attention Deficit Disorder
- 69. Remember The Truths About Bloggers? FOMO Delusions of Grandeur Attention Deficit Disorder
- 70. One Last Truth About Bloggers
- 71. One Last Truth About Bloggers ^
- 72. ortant very imp One Last Truth About Bloggers ^
- 73. ortant very imp One Last Truth About Bloggers ^ We LOVE the bling!
- 74. Happily Ever After? That’s totally up to you. Both.
- 75. Questions?
- 76. totally off topic, but still relevant... kinda: Never underestimate the power of visual imagery. Pinterest’s user base is 70% women, primarily in the 25-45 age group. The majority of them have college educations. And over 30% of them have household incomes of $100,000 and beyond. Think your organization is not visual enough to be on Pinterest? It’s all about how you apply it. The value of Pinterest is that it becomes a referral visual, always linking back to you.
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