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Actionable data engine mockups

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scottmartinnet

The document outlines proposed new analytics dashboards and reports from Spredfast Analytics. The dashboards and reports will provide deeper insights into activity, engagement, reach, and their relationships. They include metrics on key performance indicators over time, versus benchmarks, and breakdowns by content, user, and other attributes. The goal is to move beyond raw data to actionable answers.

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Analytics Phase 2Request for Feedback
What is Spredfast Analytics?Spredfast Analytics is a layer of meaningful data analysis on top of the raw metrics we currently provide. The goal is to move beyond providing great data to providing great answers.There will be significantly more utility in the overall metrics section, including dashboards, canned reports and raw data tablesWe will maintain our high level groups of Activity, Engagement and Reach
Dashboards
Activity Dashboard Level 1Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) Your content is engaging but down from average. Look at past, high engagement messages to find patterns to repeat 75%Activity receiving Engagement85%Activity contains links to my sitesActivity Level% from Average% from Benchmark% from Average% from Benchmark25 Actions% from Average% of GoalYTDCurrentActivity by ChanneliiiiReactive ActivityProactive ActivityYT 25%YT 35%TW 25%45%TW 40%FB 50%55%FB 25%
Activity Dashboard Level 2Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) iiiiii10% of Activity was assigned but not completed
Engagement Dashboard Level 1Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) Overall value has dropped, due to a drop is soft value items. Concentrate on creating activity that drives comments and retweets as well as clicks.Engagement: Activity% from Average5:1% from GoalEngagement Level% from Benchmark200 Interactions% from Average% of GoalYTDCurrentClicks by ChannelValue of EngagementiiiiSoft Value$100YT 25%++YT 35%TW 25%Hard Value$400TW 40%==FB 50%Total Value$500FB 25%
Engagement Dashboard Level 2Clicks: Other EngagementClicks: Activity w/ LinksConversions: Activity w/ Links% from Average% from Average% from Average7:15:12:1% from Goal% from Goal% from Goal% from Benchmark% from Benchmark% from BenchmarkConversions: ClicksPositive: Negative% from Average% from Averageiiiiii1:39:1% from Goal% from Goal% from Benchmark% from Benchmark
Engagement Dashboard Level 2Content SharedTypeVolumeAudienceTrendRetweets1015,000Mentions1525,000Likes20Top 10 Content by EngagementTop 10 Content by ValueTop 10 Content by SharingName CountName CountName CountiiiiiiName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName Count
Engagement Dashboard Level 2Top 10 Content by ClicksClick LocationsTop 10 Click ReferrersName CountName CountiiiiiiName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName Count
Engagement Dashboard Level 2Top 10 People by SharingInitiative KeywordsTop 10 People by EngagementName CountName CountiiiiiiName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName Count
Reach Dashboard Level 1Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) You have gained some influential people in your 1st circle. Try and develop more personal relationships with them.Reach Breakdown1st & 2nd Circle Reach1st Circle#
# new
% changeVia SharingNew To 1st Circle25%Reach Level2nd Circle#
# new
% change125,000 People% from Average% of Goal75%1st Circle Influencers1st Circle Reach Ratiosiiii1st Circle Reach: Activity12Average Score: 5:1% of Goal% w/ score >501st Circle Reach: Engagement7:1% of Goal% w/ score <50
Reach Dashboard Level 2Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) iiiiii
Reach Dashboard Level 2Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) 1st Circle: Influencer% from Average9:1% from Goal% from BenchmarkTop 10 Content by Reach via SharingTop 10 MentionersTop 10 RetweetersiiiiiiName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName Count
Reach Dashboard Level 2Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) Top 10 People by 2nd Circle SizeTop 10 InfluencersName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName Countii
Two by Two Reports
Was my activity engaging?Engagement to Activity Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeEngagementVoice 2Label 2Label 1BlogMicroActivity
Was my activity driving traffic?Clicks to Activity Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeClicksVoice 2Label 2Label 1BlogMicroActivity
Was my activity driving value?Value to Activity Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeValueVoice 2Label 2Label 1BlogMicroActivity
Was my engagement driving traffic?Clicks to Engagement Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeClicksVoice 2Label 2Label 1BlogMicroEngagement
Was my engagement driving value?Value to Engagement Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeValueVoice 2Label 2Label 1BlogMicroEngagement
Was my activity driving relationships?1st Circle to Activity Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeDirect ReachVoice 2Label 2Label 1BlogMicroActivity
Was my engagement driving relationships?1st Circle to Engagement Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeDirect ReachVoice 2Label 2Label 1BlogMicroEngagement
Was my activity driving sharing?Reach Via Sharing to Activity Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeIndirect ReachVoice 2Label 2Label 1BlogMicroActivity
Canned Reports
Trend ReportsTrend ReportsActivityEngagement1st Circle/2nd CircleReach Via SharingClicksConversionsValueValue by Content TypeEngagement by Type vs. Activity by TypeClicks vs Conversions vs Value
Time of Day ReportsEngagement by Publish Time, filterable by:Engagement TypeContent TypeCategoryVoiceChannelAccountEngagement by Engagement Time, filterable by:Engagement TypeContent TypeCategoryVoiceChannelAccount
Clicks & Conversion ReportsOn content that was shared vs On content that was not sharedShared = retweeted, Liked, commentedBy Content TypeBy ChannelBy VoiceBy CategoryBy Account
Value ReportsSoft ValueEngagement TypeContent TypeCategoryVoiceChannelAccountHard ValueContent TypeCategoryVoiceChannelAccountTotal ValueContent TypeCategoryVoiceChannelAccount
Versus ReportsEngagement vs Activity1st Circle/2nd Circle vs ActivityReach via Sharing vs Activity1st Circle/2nd Circle vs. EngagementClicks vs ActivityConversions vs ActivityConversions vs ClicksValue vs. ActivityValue vs EngagementValue vs Change in 1st Circle/2nd CircleValue vs Reach via Sharing

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Actionable data engine mockups

  • 2. What is Spredfast Analytics?Spredfast Analytics is a layer of meaningful data analysis on top of the raw metrics we currently provide. The goal is to move beyond providing great data to providing great answers.There will be significantly more utility in the overall metrics section, including dashboards, canned reports and raw data tablesWe will maintain our high level groups of Activity, Engagement and Reach
  • 4. Activity Dashboard Level 1Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) Your content is engaging but down from average. Look at past, high engagement messages to find patterns to repeat 75%Activity receiving Engagement85%Activity contains links to my sitesActivity Level% from Average% from Benchmark% from Average% from Benchmark25 Actions% from Average% of GoalYTDCurrentActivity by ChanneliiiiReactive ActivityProactive ActivityYT 25%YT 35%TW 25%45%TW 40%FB 50%55%FB 25%
  • 5. Activity Dashboard Level 2Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) iiiiii10% of Activity was assigned but not completed
  • 6. Engagement Dashboard Level 1Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) Overall value has dropped, due to a drop is soft value items. Concentrate on creating activity that drives comments and retweets as well as clicks.Engagement: Activity% from Average5:1% from GoalEngagement Level% from Benchmark200 Interactions% from Average% of GoalYTDCurrentClicks by ChannelValue of EngagementiiiiSoft Value$100YT 25%++YT 35%TW 25%Hard Value$400TW 40%==FB 50%Total Value$500FB 25%
  • 7. Engagement Dashboard Level 2Clicks: Other EngagementClicks: Activity w/ LinksConversions: Activity w/ Links% from Average% from Average% from Average7:15:12:1% from Goal% from Goal% from Goal% from Benchmark% from Benchmark% from BenchmarkConversions: ClicksPositive: Negative% from Average% from Averageiiiiii1:39:1% from Goal% from Goal% from Benchmark% from Benchmark
  • 8. Engagement Dashboard Level 2Content SharedTypeVolumeAudienceTrendRetweets1015,000Mentions1525,000Likes20Top 10 Content by EngagementTop 10 Content by ValueTop 10 Content by SharingName CountName CountName CountiiiiiiName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName Count
  • 9. Engagement Dashboard Level 2Top 10 Content by ClicksClick LocationsTop 10 Click ReferrersName CountName CountiiiiiiName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName Count
  • 10. Engagement Dashboard Level 2Top 10 People by SharingInitiative KeywordsTop 10 People by EngagementName CountName CountiiiiiiName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName Count
  • 11. Reach Dashboard Level 1Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) You have gained some influential people in your 1st circle. Try and develop more personal relationships with them.Reach Breakdown1st & 2nd Circle Reach1st Circle#
  • 12. # new
  • 13. % changeVia SharingNew To 1st Circle25%Reach Level2nd Circle#
  • 14. # new
  • 15. % change125,000 People% from Average% of Goal75%1st Circle Influencers1st Circle Reach Ratiosiiii1st Circle Reach: Activity12Average Score: 5:1% of Goal% w/ score >501st Circle Reach: Engagement7:1% of Goal% w/ score <50
  • 16. Reach Dashboard Level 2Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) iiiiii
  • 17. Reach Dashboard Level 2Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) 1st Circle: Influencer% from Average9:1% from Goal% from BenchmarkTop 10 Content by Reach via SharingTop 10 MentionersTop 10 RetweetersiiiiiiName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName Count
  • 18. Reach Dashboard Level 2Date Range FilterLife of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, CustomOther FiltersInitiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s) Top 10 People by 2nd Circle SizeTop 10 InfluencersName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName CountName Countii
  • 19. Two by Two Reports
  • 20. Was my activity engaging?Engagement to Activity Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeEngagementVoice 2Label 2Label 1BlogMicroActivity
  • 21. Was my activity driving traffic?Clicks to Activity Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeClicksVoice 2Label 2Label 1BlogMicroActivity
  • 22. Was my activity driving value?Value to Activity Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeValueVoice 2Label 2Label 1BlogMicroActivity
  • 23. Was my engagement driving traffic?Clicks to Engagement Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeClicksVoice 2Label 2Label 1BlogMicroEngagement
  • 24. Was my engagement driving value?Value to Engagement Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeValueVoice 2Label 2Label 1BlogMicroEngagement
  • 25. Was my activity driving relationships?1st Circle to Activity Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeDirect ReachVoice 2Label 2Label 1BlogMicroActivity
  • 26. Was my engagement driving relationships?1st Circle to Engagement Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeDirect ReachVoice 2Label 2Label 1BlogMicroEngagement
  • 27. Was my activity driving sharing?Reach Via Sharing to Activity Current Ratio 5:1 Initiative Goal 3:1 Benchmark 4:1Voice 1TwitterFacebookYouTubeIndirect ReachVoice 2Label 2Label 1BlogMicroActivity
  • 29. Trend ReportsTrend ReportsActivityEngagement1st Circle/2nd CircleReach Via SharingClicksConversionsValueValue by Content TypeEngagement by Type vs. Activity by TypeClicks vs Conversions vs Value
  • 30. Time of Day ReportsEngagement by Publish Time, filterable by:Engagement TypeContent TypeCategoryVoiceChannelAccountEngagement by Engagement Time, filterable by:Engagement TypeContent TypeCategoryVoiceChannelAccount
  • 31. Clicks & Conversion ReportsOn content that was shared vs On content that was not sharedShared = retweeted, Liked, commentedBy Content TypeBy ChannelBy VoiceBy CategoryBy Account
  • 32. Value ReportsSoft ValueEngagement TypeContent TypeCategoryVoiceChannelAccountHard ValueContent TypeCategoryVoiceChannelAccountTotal ValueContent TypeCategoryVoiceChannelAccount
  • 33. Versus ReportsEngagement vs Activity1st Circle/2nd Circle vs ActivityReach via Sharing vs Activity1st Circle/2nd Circle vs. EngagementClicks vs ActivityConversions vs ActivityConversions vs ClicksValue vs. ActivityValue vs EngagementValue vs Change in 1st Circle/2nd CircleValue vs Reach via Sharing
  • 35. Individual Content ReportContentChannelsEngagementBy TypeBy ChannelBy Time of DayReach via Sharing2nd Circle SizeInfluenceTop PeopleBy EngagementBy SharingBy InfluenceClicksLocationsReferrersConversionsValueSentimentKeyword Analysis
  • 37. Individual Stream ReportContentChannelsEngagementBy TypeBy ChannelBy Time of DayReach via Sharing2nd Circle SizeInfluenceTop PeopleBy OutputBy EngagementBy SharingBy InfluenceClicksLocationsReferrersConversionsValueSentimentKeyword Analysis