Actionable insights
- 1. L vrg gT c n l y eea in eh o g o Jason A Wood t E ce E p c tn o xed x et io s a President & CEO
- 2. L vrg gD t eea in aa • Y u d t is h m s p wr la s n m r tgto or a a te ot o ef sl a d ak in o l u e e yu ae o h v. • U in d t svs im , m n y n divs e e rsl. s g a ae t e o e a d re b t reus a t t • D t g e yu rd t il b t in em o sl a ivs o pe ic bit oh t s fa s a a y r e n m es n o t m o R I u b r a d n e s f O. r • U in d t m ks ee u g n rtn f r d p a b s g a ae rvn e e ea eot u l t l a io f s ic a e a d ss in b . n ut a l a e • M d lgpoet yu ba dd rgh r rvn e oe in rt s o r rn uin ad ee u c p se. uh s
- 3. M d lg T e a o e : h wy in F r ad owr • Using modeling in your sales and marketing efforts ensures reliability. • Modeling provides for the testing of messaging and/or offers to ensure their viability within various customer segments. • Leveraging data tells you what worked yesterday, what works now, and what is coming around the corner.
- 5. W y ag t h T re? • Efie c f ny ic •RI O • M sa in C nrl esg g o t o • D e e l eo ep r vlf e E ggm n n a e et • Ba dPoetn rn rt io c • L an g erin s
- 6. R I a es O Mtr t The reasons data drives ROI • Lessons learned in initial data analysis benefit many different areas of campaigns. • Targeting offers greater rate of return and take rates. • Reduces marketing costs by singling out those most likely to engage. • Offers predictable results.
- 7. T re gE g g s ag t n a e in C s mr ut es o Facilitates building a loyal customer base • Customers react to and respond to relevant messaging. • Relevancy makes customer feel like you are paying attention. • Engaged customers are more likely to recommend you. • Increased customer satisfaction leads to increases revenue.
- 8. T e we S o h S et p t • D lein "t t " m sa e in rae c nes n a s e rg e e iv s d esg s cess o vr rt io e • T re dm sa e d le te ig ta e rp sio t ag t esg s e rh r h vl po oitn o e iv u te ig t utm r e m ns h r h c s e sg e t o • L vrg gd t f il t p p inin te ig t fr eea in a a it e in o tg h r h o e in a cas f t m o nt O e s fe R I r • S otgu d r ef m gc s m r e m ns ae ptin n e- r r in ut e sg e t svs p o o m n yt e n m n o e. o e, im a d a p wr
- 9. D ley h n e e rC anl iv s Mtr aet • Through data analytics,new can uncover the channels specific customer segments prefer • By leveraging the right channel, customers are far more likely to engage • Data reveals the profitability of various marketing channels to reveal best opportunities • Combining channels maximizes campaign ROI
- 10. S m ay u mr T e ig t esg , t te ig t e m nstru h h r h h r h m sa e o h r h sg e t ho g te ig t , c a n l aim e c s m r n a e e t h n em x izs ut e e g g m n o • Data facilitates development of best practices and granular insights that drive business • A granular level understanding of customers allows companies to better understand market demands and spot trends way ahead of competitors • Engaged customers drive revenue both in terms of purchases and referrals • Applied learnings convert into actionable insights for current and future initiatives