Fujitsu's Activ8 is a customer-centric innovation service that uses a structured framework to help clients address business challenges through collaborative ideation and problem solving. It provides innovation management specialists, access to crowdsourcing software to generate ideas, and bespoke innovation events. The goal is to explore new solutions, select promising concepts, prototype them, and help clients adopt successful innovations. Case studies demonstrate how Activ8 has helped clients in industries like transportation and government to develop ideas and implement solutions.