actsens - Introduction
- 1. actsens - communication advisory A corporate presentation July 20, 2009
- 2. actsens - why act with sense Companies tend to react quite poorly when a crisis hits, because: • Management is not always prepared to confront difficult situation - overwhelmed by events; • Time and resources are not always available; • An internal lack of expertise; • Core business and the reputation of a company can be in stake; • Quite often the crisis hits faster than expected A first mover advantage can be reached with an effective preparation and professional advise July 20, 2009
- 3. actsens - defining crisis Many definitions have been developed during the past 40 years, but in a nutshell, a crisis is an event that negatively affects the organization’s core business and reputation. Examples: the present economical crisis, false allegations in media, blogs or boycott campaigns, political unrest, sabotage, leaking of confidential information, change of regulation, legal investigations, strikes, bankruptcy of suppliers or customers, etc. July 20, 2009
- 4. actsens - communication advisory • Advise decision makers and top management in crisis response and reputation management; • Support and accompany organizations in their daily communication challenges; • Defining a corporate-specific message; • Liaise with press, authorities and other constituents for a stronger strategic positioning; • Build-up a transparent and timely internal communication channel/network; Reputation management: at all times a clear and timely communication to the targeted constituencies in order to maintain a high level of confidence in the brand name and image. July 20, 2009
- 5. actsens - added-value • More than 10 years expertise in corporate and crisis communication in various industries; • One on one advisory on senior level helping to reduce risks of reputation/image damage; • Swift and thorough analysis of the situation leading to a tailor-made solution and a quick response time - time is the main factor in crisis communication; • International network of communication experts (media coaching, press relations, internet marketing, M&A specialists, capital market experts, etc.); • demands time and know-how (actsens’ job) - While the company needs to double efforts in its core business during crisis periods, we maintain a comprehensive and relevant communication with all stakeholders; • Adaptable, flexible, dedicated and project-minded. July 20, 2009
- 6. actsens - contacts for an high-level advisory actsens - communication advisory contact@actsens.com www.actsens.com Tel: +352 26512010 Payam ROWHANI Managing Director July 20, 2009