Ad C Google Presentation2 (Pp)
- 1. Bringing people and ideas together
- 2. About us Communications company serving the advertising / marketing community More than 5 years old – plus decades of experience Event Specialists Custom Media Experts
- 3. Adcam Events Award Shows Conferences Press Events / Product Launches Major Black Tie Dinners
- 4. Adcam Custom Media Custom Magazines Supplements in Report on Business, Financial Post Business Magazines Online Components
- 5. Clients: past & present
- 6. Complementary Custom Media Strategy
- 7. Organize the world's information and make it universally accessible and useful Make money through relevant, targeted advertising - without being evil Google Goals
- 8. Adcam can help Google: Create a deeper connection with Canada’s advertising and marketing community Convert that connection into actionable, revenue-generating execution
- 10. Events Brings the brand alive Touch and feel the product Enhances brand credibility Opportunity to distribute mkt materials Gives a human face to the corporation
- 11. North America’s Only Brief-Based Advertising Awards Competition
- 12. North America’s Only Brief-Based Advertising Awards Competition Conference Sponsor Brand Sponsor Face-to-face contact with Canada’s decision-makers Canada’s top creative minds work on advertising for the brand Further your reputation as the online advertising experts Your prime market is selling Google products to each other Speak on topics relevant to both Google and the ad community Get creative material to use in present or future campaigns
- 14. NAA: Exhibit Ideas Project Google Earth onto a large screen with advertising-relevant information Interactive eye-tracking experiment projected onto large screen Showcase great advertising creative that has generated bottom-line results
- 15. NAA: Conference Topics “ How People Use the Web” “ Integrating Google into Your Marketing” “ Maximizing Web ROI for a Multi-National Brand Campaign” “ Great Creative Leads to Bottom-Line Results - Even Online”
- 16. Lunch & Learns Monthly lunch seminars / roundtables Attended by senior level managers and C-suite Topics defined each quarter
- 17. Lunch & Learns So much change in the past 5 years - and continual future change - means industry has some catching up to do Senior decision-makers really want to learn more, but don’t want to be perceived as lagging
- 18. Lunch & Learns People will have a genuine affinity for Google - helping them stay current and focused on business results A great opportunity to get close to the people who make decisions on major marketing investments
- 19. Advisory Board Quarterly sessions Attended by advertising agency presidents and creative directors, top marketers Get into their heads, evaluate ideas, develop personal relationships
- 20. Custom Publishing Follow up the Lunch & Learns with professional quality take-aways and a monthly newsletter Keep people up to date with latest web marketing knowledge and, of course, promoting Google products
- 21. Why Custom Media Tone is journalistic / objective In-depth coverage on a topic or product Overwhelmed with messages - but starved for clear, relevant information Bottom-line: credibility
- 22. Bottom Line Gives you time to talk with the customer Let’s you talk like an expert Encourages a long-term relationship
- 23. Why Adcam? Bring people and ideas together Strong relationships with industry: agency presidents, creative directors, media buyers, marketers Focus: it’s what we do - every day
- 24. SUMMARY Use Adcam’s advertising and marketing industry-focused products to create strong connections – which can be turned into revenue generating action