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R S O SV
       EP NI E
               W BD SG
                E EI N
Nate Reusser         #AdFedRWD
@natereusser
W A I R D
    H T S W
       Approach to web design in which a site is crafted
       to provide an optimal viewing experience

       Provides easy reading and navigation with a
       minimum of resizing, panning, and scrolling

       Mix of flexible grids and layouts, images and an
       intelligent use of CSS media queries




RESPONSIVE WEB DESIGN                             #AdFedRWD
W Y
       H
    F C SO
     O U N
      R D
       W ?
RESPONSIVE WEB DESIGN   #AdFedRWD
Responsive Web Design presentation at the Fort Wayne AdFed
RESPONSIVE WEB DESIGN   #AdFedRWD
350 MILLION MILLION
MILLION
        193 100
IPODS   IPHONES   IPADS
I 2 1 ..
               N 0 2.
  2.4
   BILLION
                        INTERNET USERS
                        WORLDWIDE


  31
  PERCENT
                        USED A TABLET OR
                        E-READER (U.S. Internet Population)


  1.3
 EXABYTES
                        MOBILE DATA TRAFFIC
                        PER MONTH
RESPONSIVE WEB DESIGN                              #AdFedRWD
2 1
                         00


   Ethan Marcotte
   coined the phrase




RESPONSIVE WEB DESIGN         #AdFedRWD
2 1
                         01




RESPONSIVE WEB DESIGN         #AdFedRWD
2 1
                         02




RESPONSIVE WEB DESIGN         #AdFedRWD
R DB S C
       W  AI S
                1. A Fluid Foundation
                2. Flexible Content
                3. Media Queries




RESPONSIVE WEB DESIGN                   #AdFedRWD
F UD
       L I
   F U D TO
    O N A I N
    • Basic Fluid Layout [EXAMPLE]
      Content continually flows or adjusts in a word-wrap fashion. No distinct
      content differences


    • Adaptive Layout [ EXAMPLE]
      Predefined break points where different layouts are triggered.


    • Responsive Layout [EXAMPLE]
      Combination of Fluid & Adaptive. Still have predefined break points,
      however, content will flow to expand or contract



RESPONSIVE WEB DESIGN                                                    #AdFedRWD
F E I L
            L XB E
           C N E T
            O T N
    • Start with a solid Content Plan
    • Gather content prior to design & dev
    • Use a Content Priority Guide




RESPONSIVE WEB DESIGN                   #AdFedRWD
RESPONSIVE WEB DESIGN   #AdFedRWD
M DA
                    E I
                  Q E I S
                   U RE
             @media (min-width: 720px)
             {
               .logo {
                 float: none;
                 padding: 10px;
               }

             }
    RESPONSIVE WEB DESIGN           #AdFedRWD
B E K ON S
 R A P I T
   • 0-519 pixels Most all phones will see this in portrait
   • 520-759 pixels
      Phones with large resolutions, tablets with small
      resolutions in portrait mode
   • 760-959 pixels
      iPad and most Android Tablets in portrait, most Android
      phones in Landscape orientation, Resized Desktops
   • 960-1140+ pixels
      Desktop full width, Kindle Fire, iPad in Landscape
      Mode, Flat Screen TVs



RESPONSIVE WEB DESIGN                                     #AdFedRWD
I E ST
 T M O
C NI E
 O SD R
N VG TO
     A I A I N
    Single-Level               Multi-Level

   • Toggle [EXAMPLE]          • Multi-Toggle [EXAMPLE]
   • Footer Anchor [EXAMPLE]
   • Select Menu [EXAMPLE]




RESPONSIVE WEB DESIGN                                #AdFedRWD
F A U E
                 E T R
                S P O T
                 U P R
   • Click to Call
   • GeoLocation
   • GeoFencing
   • Native Device Functionality



RESPONSIVE WEB DESIGN              #AdFedRWD
E F C I E
      F E TV ?
  • Better experience for mobile users
  • “One-size” approach to web analytics
    won’t work
  • Google recommends RWD (June 2012)
  • Less costly to maintain


RESPONSIVE WEB DESIGN               #AdFedRWD
PROS                CONS
     •   One Codebase      • Problems with images,
                            javascript disabled
     •   Single URL
     •   Social Sharing    • Advertising
     •   Device Agnostic   • More development &
                            planning
     •   Future Proof
                           • Legacy Support



RESPONSIVE WEB DESIGN                    #AdFedRWD
N E F RR D
    E D O  W ?
  • Depends on the project
  • Target Audience Needs, need an app?
  • Budget



RESPONSIVE WEB DESIGN              #AdFedRWD
D M S
 E O
G TS A T D
        E T R E
 Great responsive frameworks to get the hang of things:

      • Foundation by ZURB
        http://foundation.zurb.com
      • Fluid Baseline Grid System
        http://www.fluidbaselinegrid.com
      • Twitter Bootstrap 2.0
        http://twitter.github.com/bootstrap/
      • 1140 Grid System
        http://cssgrid.net/
      • Skelton
        http://www.getskeleton.com/

RESPONSIVE WEB DESIGN                                     #AdFedRWD
R S U C S
             EO R E
     • Responsive Layouts & Patterns - Brad Frost
       http://bit.ly/U4N5qH

     • Device Agnostic Approach to RWD
       http://bit.ly/GHjK2D

     • Responsive Web Design (A List Apart)
       http://bit.ly/bcKwQQ

     • Media Queries
       http://mediaqueri.es/


RESPONSIVE WEB DESIGN                               #AdFedRWD
S A TT I K N
  T R  HN I G
  • Pixel Density (i.e. Touch Targets)
  • Typekit / WebFont (Hosted Fonts)
  • Retina Display
  • Pictos / Font Glyphs / SVGs


RESPONSIVE WEB DESIGN                    #AdFedRWD
T EF T R
      H  U U E
• Screensize - Viewport, Orientation, Resolution
• Connection Speed - Adjusting bandwidth
 during session
• Color - Poor Lighting, Monochrome, Retina
 Display
• Interaction - Touch, Mouse, Voice, Keyboards
• Performance - Battery Life, Performance, CPU
T A K!
        H N S
                        Slides will be posted to:
            http://www.slideshare.net/reusserdesign




RESPONSIVE WEB DESIGN                               #AdFedRWD

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Responsive Web Design presentation at the Fort Wayne AdFed

  • 1. R S O SV EP NI E W BD SG E EI N Nate Reusser #AdFedRWD @natereusser
  • 2. W A I R D H T S W Approach to web design in which a site is crafted to provide an optimal viewing experience Provides easy reading and navigation with a minimum of resizing, panning, and scrolling Mix of flexible grids and layouts, images and an intelligent use of CSS media queries RESPONSIVE WEB DESIGN #AdFedRWD
  • 3. W Y H F C SO O U N R D W ? RESPONSIVE WEB DESIGN #AdFedRWD
  • 6. 350 MILLION MILLION MILLION 193 100 IPODS IPHONES IPADS
  • 7. I 2 1 .. N 0 2. 2.4 BILLION INTERNET USERS WORLDWIDE 31 PERCENT USED A TABLET OR E-READER (U.S. Internet Population) 1.3 EXABYTES MOBILE DATA TRAFFIC PER MONTH RESPONSIVE WEB DESIGN #AdFedRWD
  • 8. 2 1 00 Ethan Marcotte coined the phrase RESPONSIVE WEB DESIGN #AdFedRWD
  • 9. 2 1 01 RESPONSIVE WEB DESIGN #AdFedRWD
  • 10. 2 1 02 RESPONSIVE WEB DESIGN #AdFedRWD
  • 11. R DB S C W AI S 1. A Fluid Foundation 2. Flexible Content 3. Media Queries RESPONSIVE WEB DESIGN #AdFedRWD
  • 12. F UD L I F U D TO O N A I N • Basic Fluid Layout [EXAMPLE] Content continually flows or adjusts in a word-wrap fashion. No distinct content differences • Adaptive Layout [ EXAMPLE] Predefined break points where different layouts are triggered. • Responsive Layout [EXAMPLE] Combination of Fluid & Adaptive. Still have predefined break points, however, content will flow to expand or contract RESPONSIVE WEB DESIGN #AdFedRWD
  • 13. F E I L L XB E C N E T O T N • Start with a solid Content Plan • Gather content prior to design & dev • Use a Content Priority Guide RESPONSIVE WEB DESIGN #AdFedRWD
  • 15. M DA E I Q E I S U RE @media (min-width: 720px) { .logo { float: none; padding: 10px; } } RESPONSIVE WEB DESIGN #AdFedRWD
  • 16. B E K ON S R A P I T • 0-519 pixels Most all phones will see this in portrait • 520-759 pixels Phones with large resolutions, tablets with small resolutions in portrait mode • 760-959 pixels iPad and most Android Tablets in portrait, most Android phones in Landscape orientation, Resized Desktops • 960-1140+ pixels Desktop full width, Kindle Fire, iPad in Landscape Mode, Flat Screen TVs RESPONSIVE WEB DESIGN #AdFedRWD
  • 17. I E ST T M O C NI E O SD R
  • 18. N VG TO A I A I N Single-Level Multi-Level • Toggle [EXAMPLE] • Multi-Toggle [EXAMPLE] • Footer Anchor [EXAMPLE] • Select Menu [EXAMPLE] RESPONSIVE WEB DESIGN #AdFedRWD
  • 19. F A U E E T R S P O T U P R • Click to Call • GeoLocation • GeoFencing • Native Device Functionality RESPONSIVE WEB DESIGN #AdFedRWD
  • 20. E F C I E F E TV ? • Better experience for mobile users • “One-size” approach to web analytics won’t work • Google recommends RWD (June 2012) • Less costly to maintain RESPONSIVE WEB DESIGN #AdFedRWD
  • 21. PROS CONS • One Codebase • Problems with images, javascript disabled • Single URL • Social Sharing • Advertising • Device Agnostic • More development & planning • Future Proof • Legacy Support RESPONSIVE WEB DESIGN #AdFedRWD
  • 22. N E F RR D E D O W ? • Depends on the project • Target Audience Needs, need an app? • Budget RESPONSIVE WEB DESIGN #AdFedRWD
  • 23. D M S E O
  • 24. G TS A T D E T R E Great responsive frameworks to get the hang of things: • Foundation by ZURB http://foundation.zurb.com • Fluid Baseline Grid System http://www.fluidbaselinegrid.com • Twitter Bootstrap 2.0 http://twitter.github.com/bootstrap/ • 1140 Grid System http://cssgrid.net/ • Skelton http://www.getskeleton.com/ RESPONSIVE WEB DESIGN #AdFedRWD
  • 25. R S U C S EO R E • Responsive Layouts & Patterns - Brad Frost http://bit.ly/U4N5qH • Device Agnostic Approach to RWD http://bit.ly/GHjK2D • Responsive Web Design (A List Apart) http://bit.ly/bcKwQQ • Media Queries http://mediaqueri.es/ RESPONSIVE WEB DESIGN #AdFedRWD
  • 26. S A TT I K N T R HN I G • Pixel Density (i.e. Touch Targets) • Typekit / WebFont (Hosted Fonts) • Retina Display • Pictos / Font Glyphs / SVGs RESPONSIVE WEB DESIGN #AdFedRWD
  • 27. T EF T R H U U E • Screensize - Viewport, Orientation, Resolution • Connection Speed - Adjusting bandwidth during session • Color - Poor Lighting, Monochrome, Retina Display • Interaction - Touch, Mouse, Voice, Keyboards • Performance - Battery Life, Performance, CPU
  • 28. T A K! H N S Slides will be posted to: http://www.slideshare.net/reusserdesign RESPONSIVE WEB DESIGN #AdFedRWD