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Welcome!Presented by ad2, the special interest group for AAF-Kansas City for members under age 32
Thanks to Our SponsorsShow HostContestantCategory
Ad Wars Rules6 rounds of 10 questions30 seconds per questionAll multiple-choice questionsOne scoresheet per team must be filled out and turned in at the end of each roundCorrect answers given out after each round, once scoresheets are collectedScoreboard also shown after each roundAdsano may interrupt at any time!
CategoriesDigital TrendsProduct PlacementTypographyMedia“Nuts”Potpourri of 2009/10
AuctioneesKevin Fullerton, Springboard CreativeJeff Berney, Burn AdvertisingTug McTighe, Callahan CreekLanda Williams & Kathryn Lorenzen, LandajobJon Cook & Beth Wade, VML
Sponsored by:
Question 1What service was founded by Foursquare founder Dennis Crowley, and subsequently purchased by Google in 2005?GowallaDodgeballKickballWiffle Ball
Question 2What percentage of Apple’s new iAd platform revenue will software developers receive?20%40%60%80%
Question 3According to research firm Localytics, what time of day is the peak for mobile app usage?6 PM7 PM8 PM9 PM
Question 4According to the Society of Digital Agencies 2010 Digital Marketing Outlook, which metric was identified as most important?Click-through rateCPMTime on sitePageviews
Question 5Which of the following is NOT a social media monitoring solution?Radian6SmartBuzzViralheatScanBuzz
Question 6Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.WaveAnalyticsBuzzGears
Question 6Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.EavwacnlsytaiUzbzerasg
Question 7By when is HTML5 (the newest version) expected to reach recommendation by the World Wide Web Consortium (W3C), even though browsers began to support it in 2009?2012201620182022
Question 8The Library of Congress announced their intention to archive all data from what online service?TwitterFacebookGoogleSnopes.com
Question 9Name the service launched by Facebook on April 21, 2010 at its F8 Developer Conference:Facebook ConnectOpen GraphBuzzFacebook Mobile
Question 10Name the company that designs microchips used in Apple iPads, among other things. It was rumored in late April 2010 that Apple is trying to buy this company too.IntelCiscoARMDEB
END OF CATEGORY 1Turn in your answer sheets immediately.
Ad Wars 2010 Questions
Category 1 - AnswersSponsored by:
Question 1What service was founded by Foursquare founder Dennis Crowley, and subsequently purchased by Google in 2005?GowallaDodgeballKickballWiffle Ball
Question 2What percentage of Apple’s new iAd platform revenue will software developers receive?20%40%60%80%
Question 3According to research firm Localytics, what time of day is the peak for mobile app usage?6 PM7 PM8 PM9 PM
Question 4According to the Society of Digital Agencies 2010 Digital Marketing Outlook, which metric was identified as most important?Click-through rateCPMTime on sitePageviews
Question 5Which of the following is NOT a social media monitoring solution?Radian6SmartBuzzViralheatScanBuzz
Question 6Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.WaveAnalyticsBuzzGears
Question 7By when is HTML5 (the newest version) expected to reach recommendation by the World Wide Web Consortium (W3C), even though browsers began to support it in 2009?2012201620182022
Question 8The Library of Congress announced their intention to archive all data from what online service?TwitterFacebookGoogleSnopes.com
Question 9Name the service launched by Facebook on April 21, 2010 at its F8 Developer Conference:Facebook ConnectOpen GraphBuzzFacebook Mobile
Question 10Name the company that designs microchips used in Apple iPads, among other things. It was rumored in late April 2010 that Apple is trying to buy this company too.IntelCiscoARMDEB
Sponsored by:
Question 1What brand was featured in more movies than any other from 2001-present?Coca-ColaFordAppleSony
Question 2In what 2007 movie did a character get a tattoo of the Apple logo on his arm, even though he’s never seen with an Apple product in the movie?Lars and the Real GirlTransformersWild HogsDan in Real Life
Question 3What brand agreed to a product placement with Family Guy in 2009, only to pull out when an exec was horrified by the “offensive content”, and what brand was featured in its place? Microsoft / Sherlock Holmes movieChevrolet / KiaCoca-Cola/ Red BullCalvin Klein / Von Dutch
Question 4In the Blu-Ray edition of Avatar, Sigourney Weaver goes shopping in a Gap-like store on Pandora, revealing more of the Gap’s product placement. In the cinematic version of the movie, she wears a shirt from what prominent university?YaleHarvardStanfordPrinceton
Question 5What Lady Gaga music video featured nine different products, including Miracle Whip, Diet Coke, Wonder bread and Polaroid?PaparazziPoker FaceTelephoneBad Romance
Question 6Name the company launched in 2009 to offer products for sale via the web, soon after being seen on television shows.Secret AgentProduct AgentAgent BuyDelivery Agent
Question 7Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?British AirwaysDelta AirlinesAmerican AirlinesSouthwest Airlines
Question 7Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?abithriyswarialdeatnraseilircmienanraseilistohswuetnraseili
Question 8Starting December 1, 2009, the FTC updated their 1980 guide to addressing testimonials in advertising to cover who:Bloggers & Social Media UsersTelevision show actorsMovie producersAthletes
Question 9Which car company sponsored groups of bloggers road tripping to the 2010 SXSW Conference?HondaFordChevroletScion
Question 10What cell phone manufacturer is seen in the dashboard of a young James T. Kirk’s vintage Corvette in Star Trek?HTCSamsungAppleNokia
END OF CATEGORY 2Turn in your answer sheets immediately.
Ad Wars 2010 Questions
Category 2 - AnswersSponsored by:
Question 1What brand was featured in more movies than any other from 2001-present?Coca-ColaFordAppleSony
Question 2In what 2007 movie did a character get a tattoo of the Apple logo on his arm, even though he’s never seen with an Apple product in the movie?Lars and the Real GirlTransformersWild HogsDan in Real Life
Question 3What brand agreed to a product placement with Family Guy in 2009, only to pull out when an exec was horrified by the “offensive content”, and what brand was featured in its place? Microsoft / Sherlock Holmes movieChevrolet / KiaCoca-Cola/ Red BullCalvin Klein / Von Dutch
Question 4In the Blu-Ray edition of Avatar, Sigourney Weaver goes shopping in a Gap-like store on Pandora, revealing more of the Gap’s product placement. In the cinematic version of the movie, she wears a shirt from what prominent university.YaleHarvardStanfordPrinceton
Question 5What Lady Gaga music video featured nine different products, including Miracle Whip, Diet Coke, Wonder bread and Polaroid?PaparazziPoker FaceTelephoneBad Romance
Question 6Name the company launched in 2009 to offer products for sale via custom-built online marketplaces, soon after being seen on television shows.Secret AgentProduct AgentAgent BuyDelivery Agent
Question 7Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?British AirwaysDelta AirlinesAmerican AirlinesSouthwest Airlines
Question 8Starting December 1, 2009, the FTC updated their 1980 guide to addressing testimonials in advertising to cover who:Bloggers & Social Media UsersTelevision show actorsMovie producersAthletes
Question 9Which car company sponsored groups of bloggers road tripping to the 2010 SXSW Conference?HondaFordChevroletScion
Question 10What cell phone manufacturer is seen in the dashboard of a young James T. Kirk’s vintage Corvette in Star Trek?HTCSamsungAppleNokia
Sponsored by:
Question 1What Type Foundry  gave the typographic HOPE to the 2008 Obama Presidential campaign?Hoefler& Frere-JonesElsner+FlakeHouse IndustriesFont Bureau
Question 2Vincent Connare is the typographer responsible for which disreputable font?PapyrusCopperplateCurlz MTComic Sans
Question 3The Google logo, designed by Ruth Kedar, is based on what typeface?Times New RomanCatullCaslon Old FaceITC Garamond
Question 4Which of the following four typefaces was released first?Myriad ProEurostileArialAvantGarde Gothic
Question 5In typographic terminology, a Finial is?The area that wraps around the counter of a serif faced g.The bottom right finish on the c and e at the end of the loop.The curved stroke forming the basic shape of the letter S/sA descending stroke of the capital Q.
Question 6Which of the following is a Dipthong?ÂÆÄß
Question 7Identify the typeface used in the poster for Quentin Tarantino’s InglouriousBasterds.Champ UltraBoton BQEgyptienneBold ExtendedMemphis
Ad Wars 2010 Questions
Question 8Which slab serif typeface was developed for Martha Stewart Living by Hoefler & Frere-Jones?ArcherVitesseSentinelMercury Text
Question 9In a controversial move, IKEA recently abandoned Futura and Century Schoolbook for this typeface?Helvetica NeueImpactVerdanaGeneva
Question 10What typeface can be found on the commemorative plaque left on the moon in 1969, the jersey numbers of the Pittsburgh Steelers and numerous posters for Stanley Kubrick films including 2001: A Space Odyssey?FuturaCentury GothicAvenirNoir
END OF CATEGORY 3Turn in your answer sheets immediately.
Ad Wars 2010 Questions
Category 3 – AnswersSponsored by:
Question 1What Type Foundry  gave the typographic HOPE to the 2008 Obama Presidential campaign?Hoefler& Frere-JonesElsner+FlakeHouse IndustriesFont Bureau
Question 2Vincent Connare is the typographer responsible for which disreputable font?PapyrusCopperplateCurlz MTComic Sans
Question 3The Google logo, designed by Ruth Kedar, is based on what typeface?Times New RomanCatullCaslon Old FaceITC Garamond
Question 4Which of the following four typefaces was released first?Myriad ProEurostileArialAvantGarde Gothic
Question 5In typographic terminology, a Finial is?The area that wraps around the counter of a serif faced gThe bottom right finish on the c and e at the end of the loopThe curved stroke forming the basic shape of the letter S/sA descending stroke of the capital Q
Question 6Which of the following is a Dipthong?ÂÆÄß
Question 7Identify the typeface used in the poster for Quentin Tarantino’s InglouriousBasterds.Champ UltraBoton BQEgyptienneBold ExtendedMemphis
Question 8Which slab serif typeface was developed for Martha Stewart Living by Hoefler & Frere-Jones?ArcherVitesseSentinelMercury Text
Question 9In a controversial move, IKEA recently abandoned Futura and Century Schoolbook for this typeface?Helvetica NeueImpactVerdanaGeneva
Question 10What typeface can be found on the commemorative plaque left on the moon in 1969, the jersey numbers of the Pittsburgh Steelers and numerous posters for Stanley Kubrick films including 2001: A Space Odyssey?FuturaCentury GothicAvenirNoir
Sponsored by:
Question 1Counties considered in Metropolitan proximity are classified as___.   The combined counties contain 40% of the United States households.   Example would be Los Angeles or New York City.A CountiesB CountiesC CountiesD Counties
Question 2A television rating point is equal to __ percent of a population or universe.1%5%½%10%
Question 3Average Quarter Hour (AQH) is the number of persons or households estimated to be tuned to a specific channel or program for at least ___minutes during an average 15 minute period.3 minutes5 minutes7 minutes10 minutes
Question 4What is the term used for the 7:30pm to 8:00 pm daypart?Early FringePrime AccessPrime TimeLate Fringe
Question 5What acronym stands for the estimated number of viewers, usually classified by age and sex, comprising the audience within those households viewing a given station or using TV during a particular time period?VPVH (note – means viewers per viewing household) VHF (Very High Frequency)VBI (Vertical Blanking Interval)ViP (Viewers in Profile)
Question 6This is a statistical quantity calculated by multiplying each value in a group by an assigned weight, summing these products and then dividing the total by the sum of the weights. This helps determine the relative importance of each quantity on the average.Average FrequencyWeighted ReachAverage ReachWeighted Average
Question 7According to Nielsen’s latest Three Screen Report (TV, computer, mobile) , almost ___% of video content watched in the U.S. is on traditional television.99% 75%50% 15%
Question 8TV users are exposed to, on average, __ minutes per day of TV ads and promos according to the Council for Research Excellence (CRE).35157295
Question 9With nearly 60% of adults using both online and offline sources every day to get news, eMarketer shows that 38% are sticking solely with print newspapers and only __% are using solely online sources.15%21%7%2%
Question 10According to the Census Bureau __% of people in the United States consider themselves multiracial.30%45%50%55%
END OF CATEGORY 4Turn in your answer sheets immediately.
Ad Wars 2010 Questions
Category 4 - AnswersSponsored by:
Question 1Counties considered in Metropolitan proximity are classified as___.   The combined counties contain 40% of the United States households.   Example would be Los Angeles or New York City.A CountiesB CountiesC CountiesD Counties
Question 2A television rating point is equal to __ percent of a population or universe.1%5%½%10%
Question 3Average Quarter Hour (AQH) is the number of persons or households estimated to be tuned to a specific channel or program for at least ___minutes during an average 15 minute period.3 minutes5 minutes7 minutes10 minutes
Question 4What is the term used for the 7:30pm to 8:00 pm daypart?Early FringePrime AccessPrime TimeLate Fringe
Question 5What acronym stands for the estimated number of viewers, usually classified by age and sex, comprising the audience within those households viewing a given station or using TV during a particular time period?VPVH (note – means viewers per viewing household) VHF (Very High Frequency)VBI (Vertical Blanking Interval)ViP (Viewers in Profile)
Question 6This is a statistical quantity calculated by multiplying each value in a group by an assigned weight, summing these products and then dividing the total by the sum of the weights. This helps determine the relative importance of each quantity on the average.Average FrequencyWeighted ReachAverage ReachWeighted Average
Question 7According to Nielsen’s latest Three Screen Report (TV, computer, mobile) , almost ___% of video content watched in the U.S. is on traditional television.99% 75%50% 15%
Question 8TV users are exposed to, on average, __ minutes per day of TV ads and promos according to the Council for Research Excellence (CRE).35157295
Question 9With nearly 60% of adults using both online and offline sources every day to get news, eMarketer shows that 38% are sticking solely with print newspapers and only __% are using solely online sources.15%21%7%2%
Question 10According to the Census Bureau __% of people in the United States consider themselves multiracial.30%45%50%55%
Sponsored by:
Question 1What year did Planters Peanuts earn a spot on Madison Avenue's Advertising Walk of Fame?2000200420082010
Question 2What off the wall singing celebrity starred in Emerald Nuts’ 2007 Super Bowl commercial:Barry ManilowBarbara StreisandKC and the Sunshine BandRobert Goulet
Question 3What is the name of Cracker Jack's devoted doggy sidekick, who first appeared on packaging in 1918?Cracker MackCrumbsBingoPeanut
Question 4The Baby Ruth candy bar is rumored to be named after:The baseball player Babe RuthThe glamourous 1930’s actress, Ruth ChattertonThe second female, and first Jewish, Supreme Court Justice Ruth Bader GinsburgThe eldest daughter of President Grover Cleveland
Question 5According to the Baseball Almanac, which announcer was first credited with singing "Take Me Out to the Ballgame", a song which has long associated peanuts and crackers jacks with America's favorite pass time?Harry CarayBob UeckerVin ScullyErnie Harwell
Question 6Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?JifSkippyPeter PanSmucker’sNatural Peanut Butter
Question 6Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?ijfipyskprtepenpasrk’cmues
Question 7What is the state nut of Missouri?PecanEastern Black WalnutHickory NutCashew
Question 8What was the original name of Charles Schultz’s famous Peanuts cartoon strip, changed after he sold it to United Feature Syndicate in 1950?Charlie BrownSnoopy TimeLi’l FolksTiny Town
Question 9What Kansas college rejected peanut pioneer George Washington Carver after finding out he was African-American?University of KansasKansas State Agricultural CollegeBaker UniversityHighland College
Question 10What country is most known for its beautiful, hand-crafted decorative nutcrackers?DenmarkGermanyAustriaScotland
END OF CATEGORY 5Turn in your answer sheets immediately.
Ad Wars 2010 Questions
Category 5: “Nuts”Sponsored by:
Question 1What year did Planters Peanuts earn a spot on Madison Avenue's Advertising Walk of Fame?2000200420082010
Question 2What off the wall singing celebrity starred in Emerald Nuts’s 2007 Super Bowl commercial:Barry ManilowBarbara StreisandKC and the Sunshine BandRobert Goulet
Question 3What is the name of Cracker Jack's devoted doggy sidekick, who first appeared on packaging in 1918?Cracker MackCrumbsBingoPeanut
Question 4The Baby Ruth candy bar is rumored to be named after:The baseball player Babe RuthThe glamourous 1930’s actress, Ruth ChattertonThe second female, and first Jewish, Supreme Court Justice Ruth Bader GinsburgThe eldest daughter of President Grover Cleveland
Question 5According to the Baseball Almanac, which announcer was first credited with singing "Take Me Out to the Ballgame", a song which has long associated peanuts and crackers jacks with America's favorite pass time?Harry CarayBob UeckerVin ScullyErnie Harwell
Question 6Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?JifSkippyPeter PanSmucker’s
Question 7What is the state nut of Missouri?PecanEastern Black WalnutHickory NutCashew
Question 8What was the original name of Charles Schultz’s famous Peanuts cartoon strip, changed after he sold it to United Feature Syndicate in 1950?Charlie BrownSnoopy TimeLi’l FolksTiny Town
Question 9What Kansas college rejected peanut pioneer George Washington Carver after finding out he was African-American?University of KansasKansas State Agricultural CollegeBaker UniversityHighland College
Question 10What country is most known for its beautiful, hand-crafted decorative nutcrackers?DenmarkGermanyAustriaScotland
Sponsored by:
Question 1In one of his many rants in 2009, conservative TV shot Glenn Beck nominated what television advertising icon for a “Green Jobs Czar” position in the White House cabinet?Billy MaysRichard SimmonsJake from “Body by Jake”Vince Shlomi (The Sham-Wow guy)
Question 2A prominent consumer brand posted a video online in October 2009, offering viewers instructions for what seemingly-obvious action?Using Toilet PaperBrushing Your TeethSealing a Ziploc bagBuckling your seatbelt
Question 3What movie villain was featured in a McDonald’s UK ad created by BETC Euro RSCG?The JokerErnest Blofeld (head of Spectre in the James Bond movies)Freddy KruegerDarth Vader
Question 4In support of a client’s product launch, BBDO created an entire newspaper called The West Highland Herald targeted to what audience?BabiesTweensDiabeticsDogs
Question 5American Apparel used what prominent person in an ad, without their permission, and settled for $5 million.Woody AllenSasha GrayJustin BieberSandra Bullock
Question 6Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?Michael JacksonFarrah FawcettNatasha RichardsonBrittany Murphy
Question 6Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?hlmiceansjkacofrfaartcwafetsntaaahnrchadosirybtnatriryuhpm
Question 7The One Show (one of the biggest ad industry award shows) accidentally released many details about the agencies that entered and how much they spent.  About how much did BBDO Worldwide spend on entries?$100,000$250,000$400,000$650,000
Question 8One of Bud Light’s 2010 Super Bowl spots featured four guys talking to each other in an odd, highly-digitized voice – what rapper is known for using this voice?Tech N9neLil’ WayneT-PainJay-Z
Question 9“The Ultimate Driving Machine”, BMW’s 31-year old acclaimed tagline, was thought to be dead in early August and replaced with what slogan?  BMW later clarified that they were simply broadening their strategy, not replacing.  A Company of IdeasMoving ForwardDrive OneAn American Revolution
Question 10What brand found out the hard way in February 2009 that its customers care deeply about product packaging?  Oscar Mayer BolognaHoney Nut CheeriosTropicanaDoritos
END OF CATEGORY 6Turn in your answer sheets immediately.
Ad Wars 2010 Questions
Category 6 - AnswersSponsored by:
Question 1In one of his many rants in 2009, conservative TV shot Glenn Beck nominated what television advertising icon for a “Green Jobs Czar” position in the White House cabinet?Billy MaysRichard SimmonsJake from “Body by Jake”Vince Shlomi (The Sham-Wow guy)
Question 2A prominent consumer brand posted a video online in October 2009, offering viewers instructions for what seemingly-obvious action?Using Toilet PaperBrushing Your TeethSealing a Ziploc bagBuckling your seatbelt
Question 3What movie villain was featured in a McDonald’s UK ad created by BETC Euro RSCG?The JokerErnest Blofeld (head of Spectre in the James Bond movies)Freddy KruegerDarth Vader
Question 4In support of a client’s product launch, BBDO created an entire newspaper called The West Highland Herald targeted to what audience?BabiesTweensDiabeticsDogs
Question 5American Apparel used what prominent person in an ad, without their permission, and settled for $5 million.Woody AllenSasha GrayJustin BieberSandra Bullock
Question 6Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?Michael JacksonFarrah FawcettNatasha RichardsonBrittany Murphy
Question 7The One Show (one of the biggest ad industry award shows) accidentally released many details about the agencies that entered and how much they spent.  About how much did BBDO Worldwide spend on entries?$100,000$250,000$400,000$650,000
Question 8One of Bud Light’s 2010 Super Bowl spots featured four guys talking to each other in an odd, highly-digitized voice – what rapper is known for using this voice?Tech N9neLil’ WayneT-PainJay-Z
Question 9“The Ultimate Driving Machine”, BMW’s 31-year old acclaimed tagline, was thought to be dead in early August and replaced with what slogan?  BMW later clarified that they were simply broadening their strategy, not replacing.  A Company of IdeasMoving ForwardDrive OneAn American Revolution
Question 10What brand found out the hard way in February 2009 that its customers care deeply about product packaging?  Oscar Mayer BolognaHoney Nut CheeriosTropicanaDoritos
Tiebreakers
Tiebreaker 1In data tracked by The Retail Email Blog, how many total emails did the top online retailers send in 2009, on average?0-5050-100100-150150+
Tiebreaker 2In Urban Cowboy, John Travolta is seen on the movie poster and in the movie drinking what beer:Miller Genuine DraftRolling RockLone StarPabst Blue Ribbon
Tiebreaker 3What is a pylon? The direction of thickening in a curved stroke.The partially or fully enclosed space within a character.A small projection off a main stroke found on many capital Gs.A new typographic term introduced to define the missing areas of a stencil typeface.
Tiebreaker 5What brand of nuts states that they are 100% natural, 100% grown in the United States and free from preservatives & artificial ingredients?PlantersEmeraldTrue NorthFrito-Lay
Tiebreaker 4According to Nielsen Facebook reaches __% of the active U.S. Internet universe.  31%56%73%89%
Tiebreaker 6What retailer accidentally released a coupon nationwide that was meant for only select markets in March 2010, drawing the ire of thousands of customers?TargetWalmartKmartShopKo
THANK YOU ONCE MORE!
Third Place: emfluence
Second Place: Callahan Creek
First Place: Sullivan Higdon & Sink

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Ad Wars 2010 Questions

  • 1. Welcome!Presented by ad2, the special interest group for AAF-Kansas City for members under age 32
  • 2. Thanks to Our SponsorsShow HostContestantCategory
  • 3. Ad Wars Rules6 rounds of 10 questions30 seconds per questionAll multiple-choice questionsOne scoresheet per team must be filled out and turned in at the end of each roundCorrect answers given out after each round, once scoresheets are collectedScoreboard also shown after each roundAdsano may interrupt at any time!
  • 5. AuctioneesKevin Fullerton, Springboard CreativeJeff Berney, Burn AdvertisingTug McTighe, Callahan CreekLanda Williams & Kathryn Lorenzen, LandajobJon Cook & Beth Wade, VML
  • 7. Question 1What service was founded by Foursquare founder Dennis Crowley, and subsequently purchased by Google in 2005?GowallaDodgeballKickballWiffle Ball
  • 8. Question 2What percentage of Apple’s new iAd platform revenue will software developers receive?20%40%60%80%
  • 9. Question 3According to research firm Localytics, what time of day is the peak for mobile app usage?6 PM7 PM8 PM9 PM
  • 10. Question 4According to the Society of Digital Agencies 2010 Digital Marketing Outlook, which metric was identified as most important?Click-through rateCPMTime on sitePageviews
  • 11. Question 5Which of the following is NOT a social media monitoring solution?Radian6SmartBuzzViralheatScanBuzz
  • 12. Question 6Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.WaveAnalyticsBuzzGears
  • 13. Question 6Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.EavwacnlsytaiUzbzerasg
  • 14. Question 7By when is HTML5 (the newest version) expected to reach recommendation by the World Wide Web Consortium (W3C), even though browsers began to support it in 2009?2012201620182022
  • 15. Question 8The Library of Congress announced their intention to archive all data from what online service?TwitterFacebookGoogleSnopes.com
  • 16. Question 9Name the service launched by Facebook on April 21, 2010 at its F8 Developer Conference:Facebook ConnectOpen GraphBuzzFacebook Mobile
  • 17. Question 10Name the company that designs microchips used in Apple iPads, among other things. It was rumored in late April 2010 that Apple is trying to buy this company too.IntelCiscoARMDEB
  • 18. END OF CATEGORY 1Turn in your answer sheets immediately.
  • 20. Category 1 - AnswersSponsored by:
  • 21. Question 1What service was founded by Foursquare founder Dennis Crowley, and subsequently purchased by Google in 2005?GowallaDodgeballKickballWiffle Ball
  • 22. Question 2What percentage of Apple’s new iAd platform revenue will software developers receive?20%40%60%80%
  • 23. Question 3According to research firm Localytics, what time of day is the peak for mobile app usage?6 PM7 PM8 PM9 PM
  • 24. Question 4According to the Society of Digital Agencies 2010 Digital Marketing Outlook, which metric was identified as most important?Click-through rateCPMTime on sitePageviews
  • 25. Question 5Which of the following is NOT a social media monitoring solution?Radian6SmartBuzzViralheatScanBuzz
  • 26. Question 6Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.WaveAnalyticsBuzzGears
  • 27. Question 7By when is HTML5 (the newest version) expected to reach recommendation by the World Wide Web Consortium (W3C), even though browsers began to support it in 2009?2012201620182022
  • 28. Question 8The Library of Congress announced their intention to archive all data from what online service?TwitterFacebookGoogleSnopes.com
  • 29. Question 9Name the service launched by Facebook on April 21, 2010 at its F8 Developer Conference:Facebook ConnectOpen GraphBuzzFacebook Mobile
  • 30. Question 10Name the company that designs microchips used in Apple iPads, among other things. It was rumored in late April 2010 that Apple is trying to buy this company too.IntelCiscoARMDEB
  • 32. Question 1What brand was featured in more movies than any other from 2001-present?Coca-ColaFordAppleSony
  • 33. Question 2In what 2007 movie did a character get a tattoo of the Apple logo on his arm, even though he’s never seen with an Apple product in the movie?Lars and the Real GirlTransformersWild HogsDan in Real Life
  • 34. Question 3What brand agreed to a product placement with Family Guy in 2009, only to pull out when an exec was horrified by the “offensive content”, and what brand was featured in its place? Microsoft / Sherlock Holmes movieChevrolet / KiaCoca-Cola/ Red BullCalvin Klein / Von Dutch
  • 35. Question 4In the Blu-Ray edition of Avatar, Sigourney Weaver goes shopping in a Gap-like store on Pandora, revealing more of the Gap’s product placement. In the cinematic version of the movie, she wears a shirt from what prominent university?YaleHarvardStanfordPrinceton
  • 36. Question 5What Lady Gaga music video featured nine different products, including Miracle Whip, Diet Coke, Wonder bread and Polaroid?PaparazziPoker FaceTelephoneBad Romance
  • 37. Question 6Name the company launched in 2009 to offer products for sale via the web, soon after being seen on television shows.Secret AgentProduct AgentAgent BuyDelivery Agent
  • 38. Question 7Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?British AirwaysDelta AirlinesAmerican AirlinesSouthwest Airlines
  • 39. Question 7Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?abithriyswarialdeatnraseilircmienanraseilistohswuetnraseili
  • 40. Question 8Starting December 1, 2009, the FTC updated their 1980 guide to addressing testimonials in advertising to cover who:Bloggers & Social Media UsersTelevision show actorsMovie producersAthletes
  • 41. Question 9Which car company sponsored groups of bloggers road tripping to the 2010 SXSW Conference?HondaFordChevroletScion
  • 42. Question 10What cell phone manufacturer is seen in the dashboard of a young James T. Kirk’s vintage Corvette in Star Trek?HTCSamsungAppleNokia
  • 43. END OF CATEGORY 2Turn in your answer sheets immediately.
  • 45. Category 2 - AnswersSponsored by:
  • 46. Question 1What brand was featured in more movies than any other from 2001-present?Coca-ColaFordAppleSony
  • 47. Question 2In what 2007 movie did a character get a tattoo of the Apple logo on his arm, even though he’s never seen with an Apple product in the movie?Lars and the Real GirlTransformersWild HogsDan in Real Life
  • 48. Question 3What brand agreed to a product placement with Family Guy in 2009, only to pull out when an exec was horrified by the “offensive content”, and what brand was featured in its place? Microsoft / Sherlock Holmes movieChevrolet / KiaCoca-Cola/ Red BullCalvin Klein / Von Dutch
  • 49. Question 4In the Blu-Ray edition of Avatar, Sigourney Weaver goes shopping in a Gap-like store on Pandora, revealing more of the Gap’s product placement. In the cinematic version of the movie, she wears a shirt from what prominent university.YaleHarvardStanfordPrinceton
  • 50. Question 5What Lady Gaga music video featured nine different products, including Miracle Whip, Diet Coke, Wonder bread and Polaroid?PaparazziPoker FaceTelephoneBad Romance
  • 51. Question 6Name the company launched in 2009 to offer products for sale via custom-built online marketplaces, soon after being seen on television shows.Secret AgentProduct AgentAgent BuyDelivery Agent
  • 52. Question 7Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?British AirwaysDelta AirlinesAmerican AirlinesSouthwest Airlines
  • 53. Question 8Starting December 1, 2009, the FTC updated their 1980 guide to addressing testimonials in advertising to cover who:Bloggers & Social Media UsersTelevision show actorsMovie producersAthletes
  • 54. Question 9Which car company sponsored groups of bloggers road tripping to the 2010 SXSW Conference?HondaFordChevroletScion
  • 55. Question 10What cell phone manufacturer is seen in the dashboard of a young James T. Kirk’s vintage Corvette in Star Trek?HTCSamsungAppleNokia
  • 57. Question 1What Type Foundry  gave the typographic HOPE to the 2008 Obama Presidential campaign?Hoefler& Frere-JonesElsner+FlakeHouse IndustriesFont Bureau
  • 58. Question 2Vincent Connare is the typographer responsible for which disreputable font?PapyrusCopperplateCurlz MTComic Sans
  • 59. Question 3The Google logo, designed by Ruth Kedar, is based on what typeface?Times New RomanCatullCaslon Old FaceITC Garamond
  • 60. Question 4Which of the following four typefaces was released first?Myriad ProEurostileArialAvantGarde Gothic
  • 61. Question 5In typographic terminology, a Finial is?The area that wraps around the counter of a serif faced g.The bottom right finish on the c and e at the end of the loop.The curved stroke forming the basic shape of the letter S/sA descending stroke of the capital Q.
  • 62. Question 6Which of the following is a Dipthong?ÂÆÄß
  • 63. Question 7Identify the typeface used in the poster for Quentin Tarantino’s InglouriousBasterds.Champ UltraBoton BQEgyptienneBold ExtendedMemphis
  • 65. Question 8Which slab serif typeface was developed for Martha Stewart Living by Hoefler & Frere-Jones?ArcherVitesseSentinelMercury Text
  • 66. Question 9In a controversial move, IKEA recently abandoned Futura and Century Schoolbook for this typeface?Helvetica NeueImpactVerdanaGeneva
  • 67. Question 10What typeface can be found on the commemorative plaque left on the moon in 1969, the jersey numbers of the Pittsburgh Steelers and numerous posters for Stanley Kubrick films including 2001: A Space Odyssey?FuturaCentury GothicAvenirNoir
  • 68. END OF CATEGORY 3Turn in your answer sheets immediately.
  • 70. Category 3 – AnswersSponsored by:
  • 71. Question 1What Type Foundry  gave the typographic HOPE to the 2008 Obama Presidential campaign?Hoefler& Frere-JonesElsner+FlakeHouse IndustriesFont Bureau
  • 72. Question 2Vincent Connare is the typographer responsible for which disreputable font?PapyrusCopperplateCurlz MTComic Sans
  • 73. Question 3The Google logo, designed by Ruth Kedar, is based on what typeface?Times New RomanCatullCaslon Old FaceITC Garamond
  • 74. Question 4Which of the following four typefaces was released first?Myriad ProEurostileArialAvantGarde Gothic
  • 75. Question 5In typographic terminology, a Finial is?The area that wraps around the counter of a serif faced gThe bottom right finish on the c and e at the end of the loopThe curved stroke forming the basic shape of the letter S/sA descending stroke of the capital Q
  • 76. Question 6Which of the following is a Dipthong?ÂÆÄß
  • 77. Question 7Identify the typeface used in the poster for Quentin Tarantino’s InglouriousBasterds.Champ UltraBoton BQEgyptienneBold ExtendedMemphis
  • 78. Question 8Which slab serif typeface was developed for Martha Stewart Living by Hoefler & Frere-Jones?ArcherVitesseSentinelMercury Text
  • 79. Question 9In a controversial move, IKEA recently abandoned Futura and Century Schoolbook for this typeface?Helvetica NeueImpactVerdanaGeneva
  • 80. Question 10What typeface can be found on the commemorative plaque left on the moon in 1969, the jersey numbers of the Pittsburgh Steelers and numerous posters for Stanley Kubrick films including 2001: A Space Odyssey?FuturaCentury GothicAvenirNoir
  • 82. Question 1Counties considered in Metropolitan proximity are classified as___. The combined counties contain 40% of the United States households. Example would be Los Angeles or New York City.A CountiesB CountiesC CountiesD Counties
  • 83. Question 2A television rating point is equal to __ percent of a population or universe.1%5%½%10%
  • 84. Question 3Average Quarter Hour (AQH) is the number of persons or households estimated to be tuned to a specific channel or program for at least ___minutes during an average 15 minute period.3 minutes5 minutes7 minutes10 minutes
  • 85. Question 4What is the term used for the 7:30pm to 8:00 pm daypart?Early FringePrime AccessPrime TimeLate Fringe
  • 86. Question 5What acronym stands for the estimated number of viewers, usually classified by age and sex, comprising the audience within those households viewing a given station or using TV during a particular time period?VPVH (note – means viewers per viewing household) VHF (Very High Frequency)VBI (Vertical Blanking Interval)ViP (Viewers in Profile)
  • 87. Question 6This is a statistical quantity calculated by multiplying each value in a group by an assigned weight, summing these products and then dividing the total by the sum of the weights. This helps determine the relative importance of each quantity on the average.Average FrequencyWeighted ReachAverage ReachWeighted Average
  • 88. Question 7According to Nielsen’s latest Three Screen Report (TV, computer, mobile) , almost ___% of video content watched in the U.S. is on traditional television.99% 75%50% 15%
  • 89. Question 8TV users are exposed to, on average, __ minutes per day of TV ads and promos according to the Council for Research Excellence (CRE).35157295
  • 90. Question 9With nearly 60% of adults using both online and offline sources every day to get news, eMarketer shows that 38% are sticking solely with print newspapers and only __% are using solely online sources.15%21%7%2%
  • 91. Question 10According to the Census Bureau __% of people in the United States consider themselves multiracial.30%45%50%55%
  • 92. END OF CATEGORY 4Turn in your answer sheets immediately.
  • 94. Category 4 - AnswersSponsored by:
  • 95. Question 1Counties considered in Metropolitan proximity are classified as___. The combined counties contain 40% of the United States households. Example would be Los Angeles or New York City.A CountiesB CountiesC CountiesD Counties
  • 96. Question 2A television rating point is equal to __ percent of a population or universe.1%5%½%10%
  • 97. Question 3Average Quarter Hour (AQH) is the number of persons or households estimated to be tuned to a specific channel or program for at least ___minutes during an average 15 minute period.3 minutes5 minutes7 minutes10 minutes
  • 98. Question 4What is the term used for the 7:30pm to 8:00 pm daypart?Early FringePrime AccessPrime TimeLate Fringe
  • 99. Question 5What acronym stands for the estimated number of viewers, usually classified by age and sex, comprising the audience within those households viewing a given station or using TV during a particular time period?VPVH (note – means viewers per viewing household) VHF (Very High Frequency)VBI (Vertical Blanking Interval)ViP (Viewers in Profile)
  • 100. Question 6This is a statistical quantity calculated by multiplying each value in a group by an assigned weight, summing these products and then dividing the total by the sum of the weights. This helps determine the relative importance of each quantity on the average.Average FrequencyWeighted ReachAverage ReachWeighted Average
  • 101. Question 7According to Nielsen’s latest Three Screen Report (TV, computer, mobile) , almost ___% of video content watched in the U.S. is on traditional television.99% 75%50% 15%
  • 102. Question 8TV users are exposed to, on average, __ minutes per day of TV ads and promos according to the Council for Research Excellence (CRE).35157295
  • 103. Question 9With nearly 60% of adults using both online and offline sources every day to get news, eMarketer shows that 38% are sticking solely with print newspapers and only __% are using solely online sources.15%21%7%2%
  • 104. Question 10According to the Census Bureau __% of people in the United States consider themselves multiracial.30%45%50%55%
  • 106. Question 1What year did Planters Peanuts earn a spot on Madison Avenue's Advertising Walk of Fame?2000200420082010
  • 107. Question 2What off the wall singing celebrity starred in Emerald Nuts’ 2007 Super Bowl commercial:Barry ManilowBarbara StreisandKC and the Sunshine BandRobert Goulet
  • 108. Question 3What is the name of Cracker Jack's devoted doggy sidekick, who first appeared on packaging in 1918?Cracker MackCrumbsBingoPeanut
  • 109. Question 4The Baby Ruth candy bar is rumored to be named after:The baseball player Babe RuthThe glamourous 1930’s actress, Ruth ChattertonThe second female, and first Jewish, Supreme Court Justice Ruth Bader GinsburgThe eldest daughter of President Grover Cleveland
  • 110. Question 5According to the Baseball Almanac, which announcer was first credited with singing "Take Me Out to the Ballgame", a song which has long associated peanuts and crackers jacks with America's favorite pass time?Harry CarayBob UeckerVin ScullyErnie Harwell
  • 111. Question 6Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?JifSkippyPeter PanSmucker’sNatural Peanut Butter
  • 112. Question 6Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?ijfipyskprtepenpasrk’cmues
  • 113. Question 7What is the state nut of Missouri?PecanEastern Black WalnutHickory NutCashew
  • 114. Question 8What was the original name of Charles Schultz’s famous Peanuts cartoon strip, changed after he sold it to United Feature Syndicate in 1950?Charlie BrownSnoopy TimeLi’l FolksTiny Town
  • 115. Question 9What Kansas college rejected peanut pioneer George Washington Carver after finding out he was African-American?University of KansasKansas State Agricultural CollegeBaker UniversityHighland College
  • 116. Question 10What country is most known for its beautiful, hand-crafted decorative nutcrackers?DenmarkGermanyAustriaScotland
  • 117. END OF CATEGORY 5Turn in your answer sheets immediately.
  • 120. Question 1What year did Planters Peanuts earn a spot on Madison Avenue's Advertising Walk of Fame?2000200420082010
  • 121. Question 2What off the wall singing celebrity starred in Emerald Nuts’s 2007 Super Bowl commercial:Barry ManilowBarbara StreisandKC and the Sunshine BandRobert Goulet
  • 122. Question 3What is the name of Cracker Jack's devoted doggy sidekick, who first appeared on packaging in 1918?Cracker MackCrumbsBingoPeanut
  • 123. Question 4The Baby Ruth candy bar is rumored to be named after:The baseball player Babe RuthThe glamourous 1930’s actress, Ruth ChattertonThe second female, and first Jewish, Supreme Court Justice Ruth Bader GinsburgThe eldest daughter of President Grover Cleveland
  • 124. Question 5According to the Baseball Almanac, which announcer was first credited with singing "Take Me Out to the Ballgame", a song which has long associated peanuts and crackers jacks with America's favorite pass time?Harry CarayBob UeckerVin ScullyErnie Harwell
  • 125. Question 6Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?JifSkippyPeter PanSmucker’s
  • 126. Question 7What is the state nut of Missouri?PecanEastern Black WalnutHickory NutCashew
  • 127. Question 8What was the original name of Charles Schultz’s famous Peanuts cartoon strip, changed after he sold it to United Feature Syndicate in 1950?Charlie BrownSnoopy TimeLi’l FolksTiny Town
  • 128. Question 9What Kansas college rejected peanut pioneer George Washington Carver after finding out he was African-American?University of KansasKansas State Agricultural CollegeBaker UniversityHighland College
  • 129. Question 10What country is most known for its beautiful, hand-crafted decorative nutcrackers?DenmarkGermanyAustriaScotland
  • 131. Question 1In one of his many rants in 2009, conservative TV shot Glenn Beck nominated what television advertising icon for a “Green Jobs Czar” position in the White House cabinet?Billy MaysRichard SimmonsJake from “Body by Jake”Vince Shlomi (The Sham-Wow guy)
  • 132. Question 2A prominent consumer brand posted a video online in October 2009, offering viewers instructions for what seemingly-obvious action?Using Toilet PaperBrushing Your TeethSealing a Ziploc bagBuckling your seatbelt
  • 133. Question 3What movie villain was featured in a McDonald’s UK ad created by BETC Euro RSCG?The JokerErnest Blofeld (head of Spectre in the James Bond movies)Freddy KruegerDarth Vader
  • 134. Question 4In support of a client’s product launch, BBDO created an entire newspaper called The West Highland Herald targeted to what audience?BabiesTweensDiabeticsDogs
  • 135. Question 5American Apparel used what prominent person in an ad, without their permission, and settled for $5 million.Woody AllenSasha GrayJustin BieberSandra Bullock
  • 136. Question 6Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?Michael JacksonFarrah FawcettNatasha RichardsonBrittany Murphy
  • 137. Question 6Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?hlmiceansjkacofrfaartcwafetsntaaahnrchadosirybtnatriryuhpm
  • 138. Question 7The One Show (one of the biggest ad industry award shows) accidentally released many details about the agencies that entered and how much they spent. About how much did BBDO Worldwide spend on entries?$100,000$250,000$400,000$650,000
  • 139. Question 8One of Bud Light’s 2010 Super Bowl spots featured four guys talking to each other in an odd, highly-digitized voice – what rapper is known for using this voice?Tech N9neLil’ WayneT-PainJay-Z
  • 140. Question 9“The Ultimate Driving Machine”, BMW’s 31-year old acclaimed tagline, was thought to be dead in early August and replaced with what slogan? BMW later clarified that they were simply broadening their strategy, not replacing. A Company of IdeasMoving ForwardDrive OneAn American Revolution
  • 141. Question 10What brand found out the hard way in February 2009 that its customers care deeply about product packaging? Oscar Mayer BolognaHoney Nut CheeriosTropicanaDoritos
  • 142. END OF CATEGORY 6Turn in your answer sheets immediately.
  • 144. Category 6 - AnswersSponsored by:
  • 145. Question 1In one of his many rants in 2009, conservative TV shot Glenn Beck nominated what television advertising icon for a “Green Jobs Czar” position in the White House cabinet?Billy MaysRichard SimmonsJake from “Body by Jake”Vince Shlomi (The Sham-Wow guy)
  • 146. Question 2A prominent consumer brand posted a video online in October 2009, offering viewers instructions for what seemingly-obvious action?Using Toilet PaperBrushing Your TeethSealing a Ziploc bagBuckling your seatbelt
  • 147. Question 3What movie villain was featured in a McDonald’s UK ad created by BETC Euro RSCG?The JokerErnest Blofeld (head of Spectre in the James Bond movies)Freddy KruegerDarth Vader
  • 148. Question 4In support of a client’s product launch, BBDO created an entire newspaper called The West Highland Herald targeted to what audience?BabiesTweensDiabeticsDogs
  • 149. Question 5American Apparel used what prominent person in an ad, without their permission, and settled for $5 million.Woody AllenSasha GrayJustin BieberSandra Bullock
  • 150. Question 6Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?Michael JacksonFarrah FawcettNatasha RichardsonBrittany Murphy
  • 151. Question 7The One Show (one of the biggest ad industry award shows) accidentally released many details about the agencies that entered and how much they spent. About how much did BBDO Worldwide spend on entries?$100,000$250,000$400,000$650,000
  • 152. Question 8One of Bud Light’s 2010 Super Bowl spots featured four guys talking to each other in an odd, highly-digitized voice – what rapper is known for using this voice?Tech N9neLil’ WayneT-PainJay-Z
  • 153. Question 9“The Ultimate Driving Machine”, BMW’s 31-year old acclaimed tagline, was thought to be dead in early August and replaced with what slogan? BMW later clarified that they were simply broadening their strategy, not replacing. A Company of IdeasMoving ForwardDrive OneAn American Revolution
  • 154. Question 10What brand found out the hard way in February 2009 that its customers care deeply about product packaging? Oscar Mayer BolognaHoney Nut CheeriosTropicanaDoritos
  • 156. Tiebreaker 1In data tracked by The Retail Email Blog, how many total emails did the top online retailers send in 2009, on average?0-5050-100100-150150+
  • 157. Tiebreaker 2In Urban Cowboy, John Travolta is seen on the movie poster and in the movie drinking what beer:Miller Genuine DraftRolling RockLone StarPabst Blue Ribbon
  • 158. Tiebreaker 3What is a pylon? The direction of thickening in a curved stroke.The partially or fully enclosed space within a character.A small projection off a main stroke found on many capital Gs.A new typographic term introduced to define the missing areas of a stencil typeface.
  • 159. Tiebreaker 5What brand of nuts states that they are 100% natural, 100% grown in the United States and free from preservatives & artificial ingredients?PlantersEmeraldTrue NorthFrito-Lay
  • 160. Tiebreaker 4According to Nielsen Facebook reaches __% of the active U.S. Internet universe. 31%56%73%89%
  • 161. Tiebreaker 6What retailer accidentally released a coupon nationwide that was meant for only select markets in March 2010, drawing the ire of thousands of customers?TargetWalmartKmartShopKo
  • 162. THANK YOU ONCE MORE!
  • 165. First Place: Sullivan Higdon & Sink