Adaptation & Personalization of web application
- 1. Course Title: Web Engineering Topic- Personalization and adaptation of web applications Submitted to- Sharmin Akter Lecturer (Dept of CSE) Submitted by- Khandakar Sanjana Akter Mun (163-15-8443) Maisha Mumtaj Monsur (163-15-8432) Atm Samiul Bashir (163-15-8467) 12/4/2019 1
- 2. Khandakar Sanjana Akter Mun Id: 163-15-8443 12/4/2019 2
- 3. Content Adaptation Content adaptation is the action of transforming content to adapt to device capabilities. Content adaptation is usually related to mobile devices, which require special handling because of their limited computational power, small screen size, and constrained keyboard functionality. 12/4/2019 3
- 5. Content adaptation could divided to five types: I. Format Adaption; II. Characteristics Adaptation; III. Appearance Adaptation; IV. Size Adaptation; V. Encapsulation Adaptation; 12/4/2019 5
- 6. Converting original content format to the format also understandable by the receiver, ex- JPG to GIF, MPEG4 to MPEG, AAC to MP3 Modifying media object’s characteristics while remaining within a given format ex- image/video resolution, frame/bit rate, number of colors 12/4/2019 6
- 7. Modifying the content of an multimedia unit (MMU) for the purpose of changing how it looks or sounds Reducing the size of an MMU message to match the capabilities of the receiver and the underlying network environment: 12/4/2019 7
- 8. Converting MMU messages from one ”application protocol” to another and therefore involving repacking a message without altering any of the media content 12/4/2019 8
- 9. Maisha Mumtaz Monsur Id: 163-15-8438 12/4/2019 9
- 10. What is website personalization? Website Personalization is the process of creating customized experiences for visitors to a website. Rather than providing a single, broad experience, website personalization allows companies to present visitors with unique experiences tailored to their needs and desires. 12/4/2019 10
- 11. Example - content and products personalization: l’oreal-paris Beauty brand L’Oreal Paris integrates products and tips content seamlessly, while collecting information to refine the experience. As you browse the site, you’ll be asked for your hair and eye color as well as beauty concerns (aging skin, frizzy hair, etc.) and then be automatically served relevant products and how-tos related to the information you enter. They also offer free samples for first-time users so they can collect contact information and offer you personalized solutions by email. 12/4/2019 11
- 12. EXAMPLE 2: LOCATION PERSONALIZATION: SITTERCITY Child care service Sittercity uses location targeting to complete the first step of sign-up for you. The first time you visit the site, it displays your location and the number of available babysitters within one mile of your location. It’s effective because when you see the vast amount of child care options in your vicinity, you’re more likely to feel confident that you can find someone who meets your specific needs. 12/4/2019 12
- 13. Why website personalization is important? Peoples expectations have risen so high that companies who want to improve their products are changing their strategy to address this need directly. Many business and technology leaders name personalization as a top commerce technology investment priority. 12/4/2019 13
- 15. How Is Website Personalization Accomplished Advances in technology can directly resolve many of the above challenges. To be truly effective, website personalization requires several strategies seamlessly working together: 1.Discovering Audiences. 2.Planning experiences. 3.Continuous measurement and improvement. 12/4/2019 15
- 16. The Challenges Of Website Personalization For many industries — especially those that have existed for far longer offline than online — translating personalization to the digital world is challenging. It’s understandable that many retail, travel and media companies have struggled to bring the same level of personalization present in their in-person experience to their offline marketing. Some of the typical challenges include: 1.An over-abundance of non-actionable data. Companies have an abundance of data, but cannot use it to personalize digital experiences because it’s siled in different systems. 12/4/2019 16
- 17. 2.Knowing who to personalize for. Even if they know which audiences are valuable, companies often don’t have a scalable way to target specific messages to those audiences. 3.Measuring the impact of personalization. Even if they can target personalized content to valuable audiences, companies often lack a direct way to measure the aggregate impact of that portfolio of personalized content across their site over time. 12/4/2019 17