Adapting to Your Users
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The document discusses responsive web design (RWD) and its importance due to the increasing use of mobile web over desktop by 2015. It emphasizes that RWD is not a one-size-fits-all solution and should be adapted to the context in which it will be used, highlighting the need for data-driven design decisions and user-focused measures. The document also notes the complexity of achieving effective design solutions and presents various strategies for measuring performance and improving user experience.
![“THE CONSTRAINTS IN MOBILE
DEVICES FORCE US TO FOCUS ON
WHAT REALLY MATTERS EMPHASIZE
THE MOST VALUABLE PARTS [..] NOT
JUST THE PARTS OF OUR OffERING
WE THINK ‘MAKE SENSE.”
- LUKE WROBLEWSKI
VINCENT BASKERVILLE | VP of PRODUCT](https://image.slidesharecdn.com/adapttousers1-120612161049-phpapp02/85/Adapting-to-Your-Users-34-320.jpg)
Adapting to Your Users
- 2. on veRESPO si N sp gn SIVE re sie densiv o r sp ign e DESI G re es N d sp d si on esv ige n
- 3. ADAPTING TO YOUR USERS Presentation by: Vince Baskerville | VP of Product TripLingo
- 4. VINCENT BASKERVILLE | VP of PRODUCT
- 5. IHAZTHIS VINCENT BASKERVILLE | VP of PRODUCT
- 6. VINCENT BASKERVILLE | VP of PRODUCT
- 7. PEOPLE USING *MOBILE WEB* WILL SURPASS DESKTOP USAGE BY 2015 VINCENT BASKERVILLE | VP of PRODUCT
- 8. BUT YOU KNOW THIS ALREADY RIGHT? VINCENT BASKERVILLE | VP of PRODUCT
- 10. Q: HOW DO WE MAKE OUR WEBSITE EXPERIENCE BETTER? A: WE MAKE IT RESPONSIVE VINCENT BASKERVILLE | VP of PRODUCT
- 11. • Media Queries • Adaptive grids, images & media • ??????? • Guaranteed ROI VINCENT BASKERVILLE | VP of PRODUCT
- 12. VINCENT BASKERVILLE | VP of PRODUCT
- 13. VINCENT BASKERVILLE | VP of PRODUCT
- 14. VINCENT BASKERVILLE | VP of PRODUCT
- 15. “ When you start looking at a problem and it seems really simple with all these simple solutions, you don’t really understand the complexity of the problem. And your solutions are way too oversimplified, and they don’t work. ” VINCENT BASKERVILLE | VP of PRODUCT
- 16. RWD isn’t the absolute answer to solve *all your problems* VINCENT BASKERVILLE | VP of PRODUCT
- 17. VINCENT BASKERVILLE | VP of PRODUCT
- 18. VINCENT BASKERVILLE | VP of PRODUCT
- 19. Throughout the design process, our work should be situated in the context where it will be used VINCENT BASKERVILLE | VP of PRODUCT
- 20. “THE PURPOSE BEHIND ‘RESPONSIVE DESIGN’—THE CONCEPT OF WHAT IT STRIVES TO ACHIEVE—SHOULD BE SEPARATED FROM THE SPECIfiC TECHNIQUES USED TO ACHIEVE IT.” - JEFFREY ZELDMAN VINCENT BASKERVILLE | VP of PRODUCT
- 21. VINCENT BASKERVILLE | VP of PRODUCT
- 22. 2 types of users: Internal & External VINCENT BASKERVILLE | VP of PRODUCT
- 23. interpre tation commun & ication VINCENT BASKERVILLE | VP of PRODUCT
- 24. “THE CHALLENGE IS GETTING PEOPLE TO ADAPT, AGREE TO YOUR IDEA ACTUALLY MAKING IT THROUGH THE ORGANIZATION” - SOMEONE VINCENT BASKERVILLE | VP of PRODUCT
- 25. VINCENT BASKERVILLE | VP of PRODUCT
- 26. VINCENT BASKERVILLE | VP of PRODUCT
- 27. VINCENT BASKERVILLE | VP of PRODUCT
- 28. VINCENT BASKERVILLE | VP of PRODUCT
- 29. VINCENT BASKERVILLE | VP of PRODUCT
- 30. VINCENT BASKERVILLE | VP of PRODUCT
- 31. MOBILE CONTEXT VINCENT BASKERVILLE | VP of PRODUCT
- 32. VINCENT BASKERVILLE | VP of PRODUCT
- 33. VINCENT BASKERVILLE | VP of PRODUCT
- 34. “THE CONSTRAINTS IN MOBILE DEVICES FORCE US TO FOCUS ON WHAT REALLY MATTERS EMPHASIZE THE MOST VALUABLE PARTS [..] NOT JUST THE PARTS OF OUR OffERING WE THINK ‘MAKE SENSE.” - LUKE WROBLEWSKI VINCENT BASKERVILLE | VP of PRODUCT
- 35. VINCENT BASKERVILLE | VP of PRODUCT
- 36. TEST, YOU MUST! VINCENT BASKERVILLE | VP of PRODUCT
- 37. A/B testing? VINCENT BASKERVILLE | VP of PRODUCT
- 38. Multivariate? VINCENT BASKERVILLE | VP of PRODUCT
- 39. VINCENT BASKERVILLE | VP of PRODUCT
- 40. How do you measure KPI’s? VINCENT BASKERVILLE | VP of PRODUCT
- 41. VINCENT BASKERVILLE | VP of PRODUCT
- 42. Home Pag e VINCENT BASKERVILLE | VP of PRODUCT
- 43. VINCENT BASKERVILLE | VP of PRODUCT
- 44. Data wins arguments. VINCENT BASKERVILLE | VP of PRODUCT
- 45. VINCENT BASKERVILLE | VP of PRODUCT
- 46. MEASURE & EVALUATE AGAINST KPI’S Heuristic Evaluations + Quantitative UX Data + VINCENT BASKERVILLE | VP of PRODUCT
- 47. ALIGN WITH STRATEGIC EDU GOALS Create Case Studies + Survey key internal + influencers VINCENT BASKERVILLE | VP of PRODUCT
- 48. “Coding is long. Design is short. Paper is cheap.” VINCENT BASKERVILLE | VP of PRODUCT
- 49. RESOURCES VINCENT BASKERVILLE | VP of PRODUCT
- 50. http://www.alistapart.com VINCENT BASKERVILLE | VP of PRODUCT
- 51. http://www.lukew.com VINCENT BASKERVILLE | VP of PRODUCT
- 52. http://mediaqueri.es VINCENT BASKERVILLE | VP of PRODUCT
- 53. http://mustache.github.com VINCENT BASKERVILLE | VP of PRODUCT
- 54. AU REVOIR VINCE BASKERVILLE @WHOISVINCE VINCE@TRIPLINGO.COM VINCENT BASKERVILLE | VP of PRODUCT