Adaptive Content Show & Tell - Austin Content
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This document discusses the need for adaptive, responsive, and future-friendly content. It emphasizes structuring content into discrete chunks with metadata so it can be displayed flexibly across different devices and platforms. Examples are given of restaurants that breakdown menu items into structured data elements like name, description, options, and sauces, enabling their content to adapt. The challenges of decomposing unstructured content into flexible fields is also addressed.
Adaptive Content Show & Tell - Austin Content
- 1. Adaptive Content Show & Tell #AustinContent
- 3. #1: This shit is really hard.
- 4. #2: We’re all faking it.
- 6. Okay, so what is “adaptive” content?
- 7. Okay, so what is “responsive” content?
- 8. Okay, so what is “future-friendly” content?
- 9. Well-structured content is now an essential part of art direction. Consider how it can flow into a variety of containers by being mindful of their constraints and capabilities… Highly capable smart devices, simple constrained devices, interoperable devices and (a whole lot) more are part of our future. Structure and store your content accordingly.
- 10. Blobs vs. Chunks
- 11. “We are in a war between giant, unstructured blobs of content, and clean, well-structured fields of content that have metadata attached. We are in a war of Blobs versus Chunks. You all are on Team Chunk. We cannot let the blobs win.” Karen McGrane “Adapting Ourselves to Adaptive Content”
- 12. Sarah Wachter-Boettcher! “Getting Unstuck: Content Strategy for the Future
- 15. It isn’t just about mobile.
- 16. Mobile exposes the underlying issues.
- 17. But it also helps us realize new possibilities.
- 18. Example: A tale of two tacos
- 19. TacoDeli.com
- 20. TacoDeli.com
- 23. TorchysTacos.com
- 24. TorchysTacos.com
- 26. You can’t do this without structured content.
- 27. THIS:
- 28. IS BUILT WITH THIS: Taco name: Fried Avocado Description: Hand-battered fresh avocados fried and served with vegetarian refried beans, topped with pico, lettuce & cheese. Served with POBLANO SAUCE on a corn tortilla. Vegetarian (Y/N): Yes Tortilla: Corn, Flour, In a bowl Sauces: Diablo, Chipotle, Poblano, Avocado, Tomatillo, Roja, No Sauce Options: No cheese, No pico, Not fried, No beans, No lettuce Upgrades…etc. etc. etc.
- 29. But wait, there’s more!
- 30. Remember how I said it also “helps you realize new possibilities”?
- 31. WhatisMAVN.com
- 32. WhatisMAVN.com
- 33. WhatisMAVN.com
- 34. But I’m not a restaurant, my content doesn’t break down to tortillas and sauces. What can I do?
- 36. “The challenge is figuring out how to decompose a site full of inflexible HTML blobs into discrete, bite- sized fields.” - Jeff Eaton "Deblobbing your chunks: Building a flexible content model” Lullabot.com
- 38. SOURCES Ge#ng unstuck: Content strategy for the future Sara Wachter-‐Boe-cher h-p://www.slideshare.net/Saraboe-cher/ge:ng-‐unstuck-‐ content-‐strategy-‐for-‐the-‐future Future-‐Ready Content Sara Wachter-‐Boe-cher h-p://alistapart.com/ar@cle/future-‐ready-‐content Adapting Ourselves to Adaptive Content Karen McGrane http://karenmcgrane.com/2012/09/04/adapting- ourselves-to-adaptive-content-video-slides-and- transcript-oh-my/
- 39. SOURCES Deblobbing your chunks: Building a flexible content model Jeff Eaton h-p://www.lullabot.com/blog/ar@cles/deblobbing-‐your-‐ chunks-‐building-‐flexible-‐content-‐model Future Friendly Thinking Futurefriend.ly h-p://futurefriend.ly/thinking.html Share your thoughts on the Aus@n Content Community page: h-ps://plus.google.com/u/0/communi@es/ 100249412284210736273