Buzzer @ ADC 2011 in Frankfurt
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The document discusses the significance of word of mouth marketing (WOM), emphasizing that it's not merely about what consumers hear, but what they choose to share. It highlights the evolving nature of WOM in advertising, the importance of engaging storytelling, and the need for brands to create shareable experiences. The conclusion suggests integrating word of mouth with traditional advertising to foster more meaningful brand conversations.
Buzzer @ ADC 2011 in Frankfurt
- 1. Word of MouthIt’s not what people hear, it’s what they share.slideshare.net/sodderland/adc2011Willem Sodderland, Founder & CEO of BuzzerFFrankfurt, 6 May 2011
- 2. 2002: Discovering word of mouth marketing.
- 3. 2011: the Wide World of WoMWord of Mouth MarketingGiving people a reason to talk about products and make it easy to do so.
- 4. Advertising vs. Word of MouthAdvertisingTruth well told.WoM
- 5. Wet snow.“When you broadcast your message, your audience may not be home”Steve Rubel, SVP, Director of Insights for Edelman Digital150 million per day1 billion per day
- 7. Fans ?“70% of consumers who “FANNED” a brand on Facebook didn’t feel they’d given this company permission to market to them”
- 8. The future of ‘Like’ ?
- 9. Word of Mouth Marketing is an art.
- 12. Shitty Storytelling.Help, my baby is shrinking !
- 13. Bags that start a conversation.
- 14. Share a kidney in social media ?Would you save my life ? Question that triggers social network friends to become organ donors.
- 15. Trying chicken: an adventure.
- 16. Huhntersuchers in the oven
- 17. Turning Bad Buzz into Good buzz...After how many times brushing does the tickling go away ?
- 18. From online to offline buzz.
- 19. Huuuuuhh ?
- 21. Art & Attention in Word of MouthConversation Starters
- 23. Trial Adventures
- 25. Claim ExperiencesBuzzBuzzBuzzBuzz!BuzzBuzzBuzzBuzzBuzzBuzzBuzzTools TMIt’s not what people hear, it’s what they share.
- 26. Integrating Advertising & Word of MouthBrand & customer storytellingBrand & customer storytellingWoM-based briefingsTruth well told & shared.Ads as conversation startersLive-testing small ideas
- 27. Thanks. The buzz starts here.@sodderlandsodderlandWillem_Sodderlandwillem@buzzer.bizsodderlandslideshare.net/sodderland/adc2011