Adcentricity Case Study
Download as PPTX, PDF0 likes509 views
Purina ran a digital ad campaign on 305 screens in Walmart stores within 10 miles of cities to introduce its revitalized Purina One brand and packaging exclusively available at Walmart. The campaign aimed to increase sales of Purina One products for full grown dogs and puppies. Over a three month period, the ads achieved over 6 million plays and 8 million impressions, resulting in a double digit lift in Purina One sales during and after the campaign.
Adcentricity Case Study
- 1. Purina one Case StudyAdcentricitywww.thelbma.comAugust 2011 | Slide 1 of 5
- 2. Adcentricity BackgroundLocation Based Digital Ad Network powered by AdVenue.
- 3. Provides opportunity to engage a monthly audience of 555MM consumers in HD quality.
- 4. Utilize standard and complex hypertargeting to deliver advertiser messages to venues and screens that meet their target audience profiles.August 2011 | Slide 2 of 5
- 5. Campaign OVERVIEWPurina ran a 15 sec ad on 305 screens in Walmart Smart locations within a 10- mile radius around city centers.
- 6. Advertised its Purina One brand exclusively in Walmart.
- 7. Special in-store displays were served as a complement to the ad campaign on the network.August 2011 | Slide 3 of 5
- 8. Campaign objectivesTo introduce revitalized branding and packaging to the Canadian marketIncrease sales in both “full grown” and “puppy” categoriesAugust 2011 | Slide 4 of 5
- 9. Campaign ResultsCampaign Length: Dec. 2010- Feb. 2011Number of active shoppers: 1 millionAd plays: 6, 148, 800 Impressions: 8, 705, 312During and after the campaign, Purina achieved a double digit sales lift.August 2011 | Slide 5 of 5