Add a friend workshop presentation
- 1. Add a FriendDeveloping and implementing a social media strategySimon DuncanElectroville
- 2. AgendaIntroduction to ElectrovilleYour goalsAdd a Friend ProjectSocial Media and the voluntary sectorIntroduction to social media toolsDeveloping a social media strategyLunchExploring Social Media tools
- 3. ElectrovilleSocial Enterprise delivering ICT support to VCOs in Yorkshire and HumberICT funded programs – Add a FriendTechnical SupportWebsites / DatabasesTrainingPrintersHardware
- 4. your goals
- 5. Add a friendThe ProgrammeSocial Media workshopCreate social media strategyHalf day visit x 2Implement social media strategyQuarterly meetingsCreate case study1 year’s support – telephone and email
- 7. Add a friendWhat is Social Media?
- 8. Add a friendWhat are your beliefs about Social Media?PositiveNegative
- 9. Add a friendSuggestionsCreates honest direct dialogue between peopleEncourages people to share feedback, opinions and ideasLets people communicate quickly and easilyConnects people with shared common interestsHelps to give people a voiceAlleviates the isolation of the elderly and disabledHelps to create routes to employment and enterprise
- 10. Add a friendSuggestionsWithout effective filtering, you can suffer from information overloadIf not many people connect with your social media profiles, they can look empty and unusedYou need plenty of content to fill your social media profiles on a regular basisPoorly managed social media channels can be a place for people to leave negative or abusive commentsIt takes up a lot of time
- 11. Social media building relationshipsListening to what is going onLinking and Sharing – and linking again!Expressing yourself – to individuals, groups, organisations, companies, local governmentComments and Feedback – agree or disagree, this is what builds communities around a topicConnecting – social media is more about the links, introductions and relationships than the technology Being Helpful – giving and sharing via social media is changing societySaying Thank youHOW CAN YOU RISE TO THE SOCIAL MEDIA CHALLENGE?
- 12. Social media building relationships
- 14. StatisticsFacebook use in the UK is now 25 million, half the +13y population.In Jan 2010 Facebook had more global visitors than Google50% Facebook users access their account every day50% of 16 year olds check their Facebook status before they get out of bed in the morning.24 hours of video is uploaded to YouTube every minute.YouTube is the second most popular search engineThe fastest growing demographic for social media uptake is the 35 – 55 age group.
- 15. Social media strategyOrganisation’s purpose and goalsSocial Media goal/sWho are you trying to reach?
- 16. To what purpose?ResearchTool/sPlan of actionWho does what, when and how
- 18. Social media tools - facebookMental Health Help UK – FB and videosSidbury to Sidmouth Cycle Path – CampaignDisability Connections – InspirationalYouth Parliament Middlesborough – Facebook via TwitterUK Youth Climate Coalition – Campaign, Info, Giving a VoiceNorthshore YMCA – Social responsibility, programsAge Concern Havering – Promoting events and servicesEncephalitis Society – Support, Events
- 19. Social media tools - twitter
- 20. Social media tools - bloggingBloggingGet Cycling – NewsDeaf Mom World – Individual disability blogLayla Grace Foundation – Multiple approachesNetworked Blogs - Music
- 21. Social media tools - youtubeJessie’s Fund – Haircut fundraiserGet more people cycling – Promotional campaignDrug and Alcohol Abuse Awareness – Slideshow plus musicYouth Music – TestimonyCannon Hall Farm – Users videoBenson’s Beds – ViralPurple Feather – ViralJapanese Girls? – Fun
- 22. Action pointsSocial Media Strategy CompletionSocial Media Strategy ImplementationMeeting
- 23. Thank youSimon DuncanHead of Social Media, ElectrovilleICT Champion, Yorkshire and Humber01924 488725simonduncan@electroville.org.ukwww.electroville.org.ukThis presentation complete with links is available atwww.electroville.org.uk/content/add-a-friend-presentation
- 24. Add a Friend
Editor's Notes
- #7: Introduce the fact that there is a plethora of social media tools out there.