Adobe AEM - Global SEO
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This document discusses strategies for international SEO. It notes that Google results are localized based on location and language. It recommends digitizing and translating all content into relevant languages, using local signals, and discovering how others in different locations are ranking. Translations should be in-text rather than using Google Translate as the primary tool. Keywords, pluralization, synonyms and phrase order should match the local language. Surveys can also be used to gather local content and links. International SEO requires understanding intent in different locations and languages.
Adobe AEM - Global SEO
- 1. International SEO – Adobe AEM Multilingual Eli Schwartz October 8, 2015
- 2. SurveyMonkey Is the World’s #1 Survey Platform 2 3MSurvey responses are generated daily 17KNew sign-ups daily 90MUnique visitors every month “SurveyMonkey turns online surveys into a hot business.” “One of the hottest startups to watch.”
- 3. Non-Profit 27% Personal 1% Education 21% Govt. 9% For-Profit 42% We Have 20+ Million Registered Users of All Types 99%of the Fortune 500
- 4. Get the Information You Need to Inform Key Decisions Measures brand perception to inform marketing strategies Understands shifting customer tastes to guide product development Measures Net Promoter Score to improve the flight experience Tracks satisfaction of in-home service offerings with customer surveys Boosts employee satisfaction with regular surveys Collects information from site visitors to improve sales materials Improves product with customer feedback Collects employee feedback to increase training effectiveness Understand Customers Understand Employees
- 5. Growth Is on a Global Scale English Português Türkçe Italiano Français Dansk Deutsch Nederlands Norsk Svenska Suomi Русский Русский 한국어 中文(繁體) Español
- 6. SEO is a big part of any international strategy
- 7. Internet growth around the world
- 8. Languages around the world 87% 13% English (Primary & Secondary) Everything else
- 9. Google? Bing? English is only the 3rd most popular language
- 10. Massive disparity = Big opportunity 15x!
- 11. Most important thing you will ever hear about Google and SEO
- 12. It’s all about intent! USUK
- 13. How does google interpret queries?
- 15. Google is creepy
- 16. Global results you see are not real
- 17. Google is local
- 19. But not necessarily outside of the USA Indonesian Results in Malaysia
- 20. Capitalize on the opportunity
- 21. Digitize and Translate Everything
- 22. Translations must be in-text
- 23. Avoid Google Translate as your primary tool
- 24. But use it…Begrudgingly ..
- 25. Discover who else is REALLY ranking
- 26. …And copy them
- 28. • Keyword density • Exact keyword matches Pluralization Synonyms Phrase order matching • Duplicate content
- 29. English
- 30. German
- 31. Same language different meanings: “Char” Quebec France
- 32. It’s not just international: Pop vs Soda Even within one country we have different ways of referring to the same exact thing
- 34. Some international keyword tools
- 35. A few more things
- 36. Links?
- 37. Don’t stop the roadmap for Mobile SEO
- 39. Auto-targeting • Leave an escape option if the targeting is wrong • Send users to an an actual URL – don’t just proxy content • Googlebot will always be in the US • Ensure there are links for the bot to find international content
- 40. • ccTLD is the best but not popular • Subdirectory is next best • Avoid subdomains Domain structure
- 41. Use surveys for quick local content & links
- 42. Any questions? elis@surveymonkey.com Add me on LinkedIn Twitter: @5le