Adobe part 1
- 2. Adobe Analytics Overview • Adobe Analytics is part of the Adobe Experience Cloud suite of products, which help online marketers apply real-time analytics and detailed segmentation to all their marketing channels. • Tool:- Analysis Workspace, Segment Builder, Report Builder, Data warehouse and Ad Hoc Analysis.
- 3. Analytics Concepts Coming up to speed on these concepts will accelerate the value you get out of Adobe Analytics! • Projects Analysis Workspace provides a robust, flexible canvas for building custom analysis projects. • Report Suites Learn about report suites and how to change from one report suite to another. • Dimensions Descriptions or characteristics of metric data that can be viewed, broken down, and compared in a report. They are non-numeric values and dates that can be broken down, or are a classification of the original report type metric. • Metrics Learn the basics of metrics in Analytics reports and projects. • Segments • Date Ranges In the calendar, you can specify dates and date ranges, or select a preset.
- 4. Analysis Workspace? • Analysis Workspace is a robust, flexible canvas for building custom analysis projects. You have complete control over the visualizations, metrics, dimensions, and segments you want to use. Drag and drop them on the canvas to gain deep insights into your website's performance. In Analysis Workspace, you can: • Drag-and-drop any number of data tables, visualizations, and components (dimensions, metrics, segments, and time granularities) to a project. • Instantly create breakdowns and segments,
- 6. Report Suites A report suite defines the complete, independent reporting on a chosen website, set of websites, or subset of web pages. Usually, a report suite is one website, but it can be a global segment where you have combined several sites' numbers to get totals. • Virtual Report Suites let you restrict data access for users based on specific segments by applying a segment to a report suite and creating a new view (virtual report suite) based on that combination. Virtual report suites can be accessed just like a base report suite. • Global Report Suite • A view of all properties in one report suite. To create a global suite, multi- suite tagging is implemented, which sends image requests into a 'global' report suite in addition to individual report suites.
- 7. Dimensions Descriptions or characteristics of metric data that can be viewed, broken down, and compared in a report. They are non-numeric values and dates that can be broken down, or are a classification of the original report type metric. Examples of dimensions include: • Page, page names • Products • Gender • Month • Age • Day, week, month, etc. • Loyalty • Custom dimensions
- 8. Metrics Metrics are quantitative information about visitor activity, such as Views, Click-Throughs, Reloads, Average Time spent, Units, Orders, and Revenue. They are the foundation of reports and help you view and understand data relationships. They let you perform side-by-side comparisons of different data sets about your website.
- 9. Metric Definitions Page View A Page View is counted for each server call that is sent. This metric represents total instances of Page View. Instances The number of times that a value was set for a variable. Instances are counted for all hit types, but are not counted when a value is recorded for a variable on a subsequent hit due to persistence. Entries Entries represents the number of times a given value is captured as the first value in a visit. Visits A sequence of page views in a sitting. The visits metric is commonly used in reports that display the number of user sessions within the selected time period. Orders The number of orders made on your website during the selected time period. Unique Visitors A person that comes to your website within a specified time period. Bounces A visit that consists of a single server call. For example, a single page visit is a bounce if a visitor does not interact with the page in a way that sends data to Adobe, such as clicking a link or a video start. If more than a single hit is received in a visit, a Bounce is not counted. Time Spent The sequence calculation, and metrics that report on the amount of time visitors spend on a page, site, or per visit. (Total Time Spent; Time Spent per Visit; Time Spent per Visitor). Revenue Revenue is captured on the purchase event, and is defined as the total dollar amount for the sum of the order for each product. This value comes from the purchase event.
- 10. Difference Between GA and AA Metrics Google Analytics Adobe Analytics 1 Cost Google Analytics is free and will process up to 10 million hits per month. Google Analytics Premium offers a number of enhanced features such as processing 1 billion hits per month, more customization, and strong technical support, but it costs a flat $150,000 annually. SiteCatalyst/ Adobe Analytics will likely cost you well over $100,000 per year. Cost varies according to traffic volume and the service level, and depends on the needs of your company. SiteCatalyst does not have a monthly hit limit. 2 Real Time Data Google Analytics “Real-Time” allows the user to see how many people are on their site at that moment, what traffic sources referred them, where they are located geographically and what content they are viewing. Real- Time lets the user immediately discover what daily promotions, content, Facebook posts or tweets are driving the most traffic their site Adobe Analytics (version15) offers “Current Data” reports that provide low latency real-time reporting. Current Data reports allow the user to view nearly real-time data on traffic reports, and about a 20 min delay on conversion data. This enables the user to check the effectiveness of a campaign or piece of content almost immediately after it launches 3 Ease Of Implementation Google Analytics is easily implemented on your website, and requires no IT skills. In fact, it’s usually as simple as applying the Google Analytics Java Script to your site. For those looking to get the most out of Google Analytics, custom implementation is an option. Implementation demands the skills of a trained professional and requires a significant amount of upfront work. However, due to the fact that implementation is highly customized, the data SiteCatalyst gathers will be tailored to your specific metric needs and possibly more valuable than what you’d get from Google Analytics.
- 11. Metrics Google Analytics Adobe Analytics 4 Tag Management Tools Implementation is easier through various tag management tools to configure complex tracking where no exclusive developer skills are required. DTM or Dynamic Tag Management is one of the tools to implement Universal Analytics/Google Analytics. Implementation is easier through various tag management tools to configure complex tracking where no exclusive developer skills are required. DTM or Dynamic Tag Management is one of the tools to implement Adobe Analytics. 5 Custom Variables 5 Custom Variables with old version; 20 Custom Variables with Universal Analytics. Variables can be set to expire at different times, such after a page view, completion of an event, or at the visit level SiteCatalyst allows up to 75 traffic variables, plus 100 event variables, and 75 conversion variables. Variables can be set to capture whatever data you want, and can expire after a specific time (just like Google Analytics) but they can also be stacked on top of each other, giving you the chance to identify a sequence of events. 6 Customer Support Google Analytics does not provide a chat or support line, but does have an official User Forum, Help Center and a “Digital Analytics Fundamentals” course. The three week course helps students understand the core principles of digital analytics, and how they can be used to enhance business performance. SiteCatalyst offers 24/7 support and account management, but training is an additional fee. For those who prefer to track down solutions online, a wealth of SiteCatalyst videos, guides and tutorials are offered through Adobe for free. 7 Data Backup Google Analytics keeps data up to 25 months. SiteCatalyst keeps all website data collected as long as you’re a customer.
- 12. Thank You