Adobe Summit 2015 - Penguin Random House - Accelerating Digital Transformation
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The document discusses the merger of Penguin and Random House, highlighting the need for a cohesive digital strategy to transform customer experiences. Ashley Holloway shares insights on managing a blended project team through challenges like conflicting expectations and stakeholder complexities. Key takeaways include the importance of supportive culture, adaptive behaviors, and flexible business relationships in driving successful digital transformation.
Adobe Summit 2015 - Penguin Random House - Accelerating Digital Transformation
- 1. Accelerating Digital Transformation Lessons in building a blended team yesterday to deliver today Location: Right here, Right now! Date: 29th April 2015
- 2. Session description: The merger of Penguin and Random House resulted in an accelerated need for a joined-up digital presence and strategy. Ashley describes the pains and the pleasures of a blended project team navigating through an organisation in major transformation to deliver a new customer experience platform in record time. Ashley Holloway Penguin Random House UK Director, Business Partnerships & Strategy @sparehead Miro Walker Cognifide CEO @mirowalker
- 3. Powering digital transformation. London . Poznań . New York Clerkenwell House, 67 Clerkenwell Road, London, United Kingdom +44 (0)20 3475 7200 • 250+ staff • London, Poznań, New York • Part of the WPP Alliance An Experience Management Consultancy Powering Digital Transformation B E T T E R Superior digital platforms for competitive advantage. F I T T E R Successful adoption, engagement and alignment. Capability development. F U R T H E R Delivering benefits of digital at global scale: multi-brand, multi-territory, multi-agency.
- 4. 4May 15 Conflicting Expectations Public Profile Complex Stakeholder Community Previous failures Immovable Constraints New Partners New Technology New Project Team New Business
- 5. 5May 15 Conflicting Expectations Public Profile Complex Stakeholder Community Previous failures Immovable Constraints New Partners New Technology New Project Team New Business We all better work well together
- 6. 6May 15 3things we’re glad we got right in the end
- 9. 9May 15 1Behaviours You set the tone The first problem nails it
- 10. 10May 15 1Behaviours Your team raises it Your team fixes it Your team adapts to it
- 12. 12May 15 2Business Fixed price is not Fixed relationship
- 13. 13May 15 2Business Relationships free the team Negotiations protect the business
- 14. 14May 15 3Foundation the method is the method
- 15. 15May 15 3Foundation One rotten apple makes all the others sour
- 16. 16May 15 1. Free the team to learn 2. Be ready for the inevitable changes 3. Get behind the process